Advertising Global Industry Almanac 2013-2022

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Synopsis

Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The industry value reflects income of the agencies from such services.
- Any currency conversions used in the creation of this report have been calculated using constant 2017 annual average exchange rates.
- The global advertising industry had total revenues of $101,588.0m in 2017, representing a compound annual growth rate (CAGR) of 3.1% between 2013 and 2017.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $28,237.5m, equivalent to 27.8% of the industry's overall value.
- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped expose advertisements to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
- Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Reasons to buy

- What was the size of the global advertising industry by value in 2017?
- What will be the size of the global advertising industry in 2022?
- What factors are affecting the strength of competition in the global advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the global advertising industry?