Table of Contents EXECUTIVE SUMMARY 2 Market value 2 Market value forecast 2 Category segmentation 2 Geography segmentation 2 Introduction 28 What is this report about? 28 Who is the target reader? 28 How to use this report 28 Definitions 28 Global Advertising 29 Market Overview 29 Market Data 30 Market Segmentation 31 Market outlook 33 Five forces analysis 34 Advertising in Asia-Pacific 43 Market Overview 43 Market Data 45 Market Segmentation 46 Market outlook 48 Five forces analysis 49 Advertising in Europe 58 Market Overview 58 Market Data 59 Market Segmentation 60 Market outlook 62 Five forces analysis 63 Advertising in France 72 Market Overview 72 Market Data 73 Market Segmentation 74 Market outlook 76 Five forces analysis 77 Macroeconomic indicators 86 Advertising in Germany 88 Market Overview 88 Market Data 89 Market Segmentation 90 Market outlook 92 Five forces analysis 93 Macroeconomic indicators 102 Advertising in Australia 104 Market Overview 104 Market Data 105 Market Segmentation 106 Market outlook 108 Five forces analysis 109 Macroeconomic indicators 118 Advertising in Brazil 120 Market Overview 120 Market Data 121 Market Segmentation 122 Market outlook 124 Five forces analysis 125 Macroeconomic indicators 134 Advertising in Canada 136 Market Overview 136 Market Data 137 Market Segmentation 138 Market outlook 140 Five forces analysis 141 Macroeconomic indicators 150 Advertising in China 152 Market Overview 152 Market Data 153 Market Segmentation 154 Market outlook 156 Five forces analysis 157 Macroeconomic indicators 166 Advertising in India 168 Market Overview 168 Market Data 169 Market Segmentation 170 Market outlook 172 Five forces analysis 173 Macroeconomic indicators 182 Advertising in Indonesia 184 Market Overview 184 Market Data 185 Market Segmentation 186 Market outlook 188 Five forces analysis 189 Macroeconomic indicators 198 Advertising in Italy 200 Market Overview 200 Market Data 201 Market Segmentation 202 Market outlook 204 Five forces analysis 205 Macroeconomic indicators 214 Advertising in Japan 216 Market Overview 216 Market Data 217 Market Segmentation 218 Market outlook 220 Five forces analysis 221 Macroeconomic indicators 230 Advertising in Mexico 232 Market Overview 232 Market Data 233 Market Segmentation 234 Market outlook 236 Five forces analysis 237 Macroeconomic indicators 246 Advertising in The Netherlands 248 Market Overview 248 Market Data 249 Market Segmentation 250 Market outlook 252 Five forces analysis 253 Macroeconomic indicators 262 Advertising in North America 264 Market Overview 264 Market Data 266 Market Segmentation 267 Market outlook 269 Five forces analysis 270 Advertising in Russia 279 Market Overview 279 Market Data 280 Market Segmentation 281 Market outlook 283 Five forces analysis 284 Macroeconomic indicators 293 Advertising in Scandinavia 295 Market Overview 295 Market Data 296 Market Segmentation 297 Market outlook 299 Five forces analysis 300 Advertising in Singapore 309 Market Overview 309 Market Data 310 Market Segmentation 311 Market outlook 313 Five forces analysis 314 Macroeconomic indicators 323 Advertising in South Africa 325 Market Overview 325 Market Data 326 Market Segmentation 327 Market outlook 329 Five forces analysis 330 Macroeconomic indicators 339 Advertising in South Korea 341 Market Overview 341 Market Data 342 Market Segmentation 343 Market outlook 345 Five forces analysis 346 Macroeconomic indicators 355 Advertising in Spain 357 Market Overview 357 Market Data 358 Market Segmentation 359 Market outlook 361 Five forces analysis 362 Macroeconomic indicators 371 Advertising in Turkey 373 Market Overview 373 Market Data 374 Market Segmentation 375 Market outlook 377 Five forces analysis 378 Macroeconomic indicators 387 Advertising in The United Kingdom 389 Market Overview 389 Market Data 390 Market Segmentation 391 Market outlook 393 Five forces analysis 394 Macroeconomic indicators 403 Advertising in The United States 405 Market Overview 405 Market Data 406 Market Segmentation 407 Market outlook 409 Five forces analysis 410 Macroeconomic indicators 419 Company Profiles 421 Leading Companies 421 Appendix 462 Methodology 462 About MarketLine 463

List of Tables Table 1: Global advertising industry value: $ billion, 2013-17 Table 2: Global advertising industry category segmentation: $ billion, 2017 Table 3: Global advertising industry geography segmentation: $ billion, 2017 Table 4: Global advertising industry value forecast: $ billion, 2017-22 Table 5: Asia-Pacific advertising industry value: $ billion, 2013-17 Table 6: Asia-Pacific advertising industry category segmentation: $ billion, 2017 Table 7: Asia-Pacific advertising industry geography segmentation: $ billion, 2017 Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2017-22 Table 9: Europe advertising industry value: $ billion, 2013-17 Table 10: Europe advertising industry category segmentation: $ billion, 2017 Table 11: Europe advertising industry geography segmentation: $ billion, 2017 Table 12: Europe advertising industry value forecast: $ billion, 2017-22 Table 13: France advertising industry value: $ million, 2013-17 Table 14: France advertising industry category segmentation: $ million, 2017 Table 15: France advertising industry geography segmentation: $ million, 2017 Table 16: France advertising industry value forecast: $ million, 2017-22 Table 17: France size of population (million), 2013-17 Table 18: France gdp (constant 2005 prices, $ billion), 2013-17 Table 19: France gdp (current prices, $ billion), 2013-17 Table 20: France inflation, 2013-17 Table 21: France consumer price index (absolute), 2013-17 Table 22: France exchange rate, 2013-17 Table 23: Germany advertising industry value: $ million, 2013-17 Table 24: Germany advertising industry category segmentation: $ million, 2017 Table 25: Germany advertising industry geography segmentation: $ million, 2017 Table 26: Germany advertising industry value forecast: $ million, 2017-22 Table 27: Germany size of population (million), 2013-17 Table 28: Germany gdp (constant 2005 prices, $ billion), 2013-17 Table 29: Germany gdp (current prices, $ billion), 2013-17 Table 30: Germany inflation, 2013-17 Table 31: Germany consumer price index (absolute), 2013-17 Table 32: Germany exchange rate, 2013-17 Table 33: Australia advertising industry value: $ million, 2013-17 Table 34: Australia advertising industry category segmentation: $ million, 2017 Table 35: Australia advertising industry geography segmentation: $ million, 2017 Table 36: Australia advertising industry value forecast: $ million, 2017-22 Table 37: Australia size of population (million), 2013-17 Table 38: Australia gdp (constant 2005 prices, $ billion), 2013-17 Table 39: Australia gdp (current prices, $ billion), 2013-17 Table 40: Australia inflation, 2013-17 Table 41: Australia consumer price index (absolute), 2013-17 Table 42: Australia exchange rate, 2013-17 Table 43: Brazil advertising industry value: $ million, 2013-17 Table 44: Brazil advertising industry category segmentation: $ million, 2017 Table 45: Brazil advertising industry geography segmentation: $ million, 2017 Table 46: Brazil advertising industry value forecast: $ million, 2017-22 Table 47: Brazil size of population (million), 2013-17 Table 48: Brazil gdp (constant 2005 prices, $ billion), 2013-17 Table 49: Brazil gdp (current prices, $ billion), 2013-17 Table 50: Brazil inflation, 2013-17 Table 51: Brazil consumer price index (absolute), 2013-17 Table 52: Brazil exchange rate, 2013-17 Table 53: Canada advertising industry value: $ million, 2013-17 Table 54: Canada advertising industry category segmentation: $ million, 2017 Table 55: Canada advertising industry geography segmentation: $ million, 2017 Table 56: Canada advertising industry value forecast: $ million, 2017-22 Table 57: Canada size of population (million), 2013-17 Table 58: Canada gdp (constant 2005 prices, $ billion), 2013-17 Table 59: Canada gdp (current prices, $ billion), 2013-17 Table 60: Canada inflation, 2013-17 Table 61: Canada consumer price index (absolute), 2013-17 Table 62: Canada exchange rate, 2013-17 Table 63: China advertising industry value: $ million, 2013-17 Table 64: China advertising industry category segmentation: $ million, 2017 Table 65: China advertising industry geography segmentation: $ million, 2017 Table 66: China advertising industry value forecast: $ million, 2017-22 Table 67: China size of population (million), 2013-17 Table 68: China gdp (constant 2005 prices, $ billion), 2013-17 Table 69: China gdp (current prices, $ billion), 2013-17 Table 70: China inflation, 2013-17 Table 71: China consumer price index (absolute), 2013-17 Table 72: China exchange rate, 2013-17 Table 73: India advertising industry value: $ million, 2013-17 Table 74: India advertising industry category segmentation: $ million, 2017 Table 75: India advertising industry geography segmentation: $ million, 2017 List of Figures Figure 1: Global advertising industry value: $ billion, 2013-17 Figure 2: Global advertising industry category segmentation: % share, by value, 2017 Figure 3: Global advertising industry geography segmentation: % share, by value, 2017 Figure 4: Global advertising industry value forecast: $ billion, 2017-22 Figure 5: Forces driving competition in the global advertising industry, 2017 Figure 6: Drivers of buyer power in the global advertising industry, 2017 Figure 7: Drivers of supplier power in the global advertising industry, 2017 Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2017 Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2017 Figure 10: Drivers of degree of rivalry in the global advertising industry, 2017 Figure 11: Asia-Pacific advertising industry value: $ billion, 2013-17 Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2017 Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2017 Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2017-22 Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2017 Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2017 Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2017 Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2017 Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2017 Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2017 Figure 21: Europe advertising industry value: $ billion, 2013-17 Figure 22: Europe advertising industry category segmentation: % share, by value, 2017 Figure 23: Europe advertising industry geography segmentation: % share, by value, 2017 Figure 24: Europe advertising industry value forecast: $ billion, 2017-22 Figure 25: Forces driving competition in the advertising industry in Europe, 2017 Figure 26: Drivers of buyer power in the advertising industry in Europe, 2017 Figure 27: Drivers of supplier power in the advertising industry in Europe, 2017 Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2017 Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2017 Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2017 Figure 31: France advertising industry value: $ million, 2013-17 Figure 32: France advertising industry category segmentation: % share, by value, 2017 Figure 33: France advertising industry geography segmentation: % share, by value, 2017 Figure 34: France advertising industry value forecast: $ million, 2017-22 Figure 35: Forces driving competition in the advertising industry in France, 2017 Figure 36: Drivers of buyer power in the advertising industry in France, 2017 Figure 37: Drivers of supplier power in the advertising industry in France, 2017 Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2017 Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2017 Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2017 Figure 41: Germany advertising industry value: $ million, 2013-17 Figure 42: Germany advertising industry category segmentation: % share, by value, 2017 Figure 43: Germany advertising industry geography segmentation: % share, by value, 2017 Figure 44: Germany advertising industry value forecast: $ million, 2017-22 Figure 45: Forces driving competition in the advertising industry in Germany, 2017 Figure 46: Drivers of buyer power in the advertising industry in Germany, 2017 Figure 47: Drivers of supplier power in the advertising industry in Germany, 2017 Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2017 Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2017 Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2017 Figure 51: Australia advertising industry value: $ million, 2013-17 Figure 52: Australia advertising industry category segmentation: % share, by value, 2017 Figure 53: Australia advertising industry geography segmentation: % share, by value, 2017 Figure 54: Australia advertising industry value forecast: $ million, 2017-22 Figure 55: Forces driving competition in the advertising industry in Australia, 2017 Figure 56: Drivers of buyer power in the advertising industry in Australia, 2017 Figure 57: Drivers of supplier power in the advertising industry in Australia, 2017 Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2017 Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2017 Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2017 Figure 61: Brazil advertising industry value: $ million, 2013-17 Figure 62: Brazil advertising industry category segmentation: % share, by value, 2017 Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2017 Figure 64: Brazil advertising industry value forecast: $ million, 2017-22 Figure 65: Forces driving competition in the advertising industry in Brazil, 2017 Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2017 Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2017 Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2017 Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2017 Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2017 Figure 71: Canada advertising industry value: $ million, 2013-17 Figure 72: Canada advertising industry category segmentation: % share, by value, 2017 Figure 73: Canada advertising industry geography segmentation: % share, by value, 2017 Figure 74: Canada advertising industry value forecast: $ million, 2017-22 Figure 75: Forces driving competition in the advertising industry in Canada, 2017