Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2013-2022

Summary

The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Synopsis

Essential resource for top-line data and analysis covering the BRIC advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key highlights

- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $20,417.4 million in 2017. India was the fastest growing country with a CAGR of 7.4% over the 2013-17 period.
- Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $14,550.5 million in 2017. This was followed by India, Russia and Brazil with a value of $3,572.9, $2,169.2, and $124.7 million, respectively.
- China is expected to lead the advertising industry in the BRIC nations with a value of $18,859.5 million in 2022, followed by India, Russia, Brazil with expected values of $4,743.1, $2,869.6 and $158.0 million, respectively.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry
- Leading company profiles reveal details of key advertising industry players’ BRIC operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts
- Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Reasons to buy

- What was the size of the BRIC advertising industry by value in 2017?
- What will be the size of the BRIC advertising industry in 2022?
- What factors are affecting the strength of competition in the BRIC advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the BRIC advertising industry?