Table of Contents Introduction 9 What is this report about? 9 Who is the target reader? 9 How to use this report 9 Definitions 9 BRIC Advertising 10 Industry outlook 10 Advertising in Brazil 13 Market Overview 13 Market Data 14 Market Segmentation 15 Market outlook 17 Five forces analysis 18 Macroeconomic indicators 27 Advertising in China 29 Market Overview 29 Market Data 30 Market Segmentation 31 Market outlook 33 Five forces analysis 34 Macroeconomic indicators 43 Advertising in India 45 Market Overview 45 Market Data 46 Market Segmentation 47 Market outlook 49 Five forces analysis 50 Macroeconomic indicators 59 Advertising in Russia 61 Market Overview 61 Market Data 62 Market Segmentation 63 Market outlook 65 Five forces analysis 66 Macroeconomic indicators 75 Company Profiles 77 Leading Companies 77 Appendix 96 Methodology 96 About MarketLine 97

List of Tables Table 1: BRIC advertising industry, revenue($m), 2013-22 Table 2: BRIC advertising industry, revenue($m), 2013-17 Table 3: BRIC advertising industry, revenue($m), 2017-22 Table 4: Brazil advertising industry value: $ million, 2013-17 Table 5: Brazil advertising industry category segmentation: $ million, 2017 Table 6: Brazil advertising industry geography segmentation: $ million, 2017 Table 7: Brazil advertising industry value forecast: $ million, 2017-22 Table 8: Brazil size of population (million), 2013-17 Table 9: Brazil gdp (constant 2005 prices, $ billion), 2013-17 Table 10: Brazil gdp (current prices, $ billion), 2013-17 Table 11: Brazil inflation, 2013-17 Table 12: Brazil consumer price index (absolute), 2013-17 Table 13: Brazil exchange rate, 2013-17 Table 14: China advertising industry value: $ million, 2013-17 Table 15: China advertising industry category segmentation: $ million, 2017 Table 16: China advertising industry geography segmentation: $ million, 2017 Table 17: China advertising industry value forecast: $ million, 2017-22 Table 18: China size of population (million), 2013-17 Table 19: China gdp (constant 2005 prices, $ billion), 2013-17 Table 20: China gdp (current prices, $ billion), 2013-17 Table 21: China inflation, 2013-17 Table 22: China consumer price index (absolute), 2013-17 Table 23: China exchange rate, 2013-17 Table 24: India advertising industry value: $ million, 2013-17 Table 25: India advertising industry category segmentation: $ million, 2017 Table 26: India advertising industry geography segmentation: $ million, 2017 Table 27: India advertising industry value forecast: $ million, 2017-22 Table 28: India size of population (million), 2013-17 Table 29: India gdp (constant 2005 prices, $ billion), 2013-17 Table 30: India gdp (current prices, $ billion), 2013-17 Table 31: India inflation, 2013-17 Table 32: India consumer price index (absolute), 2013-17 Table 33: India exchange rate, 2013-17 Table 34: Russia advertising industry value: $ million, 2013-17 Table 35: Russia advertising industry category segmentation: $ million, 2017 Table 36: Russia advertising industry geography segmentation: $ million, 2017 Table 37: Russia advertising industry value forecast: $ million, 2017-22 Table 38: Russia size of population (million), 2013-17 Table 39: Russia gdp (constant 2005 prices, $ billion), 2013-17 Table 40: Russia gdp (current prices, $ billion), 2013-17 Table 41: Russia inflation, 2013-17 Table 42: Russia consumer price index (absolute), 2013-17 Table 43: Russia exchange rate, 2013-17 Table 44: The Interpublic Group of Companies, Inc.: key facts Table 45: The Interpublic Group of Companies, Inc.: key financials ($) Table 46: The Interpublic Group of Companies, Inc.: key financial ratios Table 47: Omnicom Group, Inc.: key facts Table 48: Omnicom Group, Inc.: key financials ($) Table 49: Omnicom Group, Inc.: key financial ratios Table 50: Publicis Groupe SA: key facts Table 51: Publicis Groupe SA: key financials ($) Table 52: Publicis Groupe SA: key financials (€) Table 53: Publicis Groupe SA: key financial ratios Table 54: WPP plc: key facts Table 55: WPP plc: key financials ($) Table 56: WPP plc: key financials (£) Table 57: WPP plc: key financial ratios Table 58: Dentsu, Inc.: key facts Table 59: Dentsu, Inc.: key financials ($) Table 60: Dentsu, Inc.: key financials (¥) Table 61: Dentsu, Inc.: key financial ratios List of Figures Figure 1: BRIC advertising industry, revenue($m), 2013-22 Figure 2: BRIC advertising industry, revenue($m), 2013-17 Figure 3: BRIC advertising industry, revenue($m), 2017-22 Figure 4: Brazil advertising industry value: $ million, 2013-17 Figure 5: Brazil advertising industry category segmentation: % share, by value, 2017 Figure 6: Brazil advertising industry geography segmentation: % share, by value, 2017 Figure 7: Brazil advertising industry value forecast: $ million, 2017-22 Figure 8: Forces driving competition in the advertising industry in Brazil, 2017 Figure 9: Drivers of buyer power in the advertising industry in Brazil, 2017 Figure 10: Drivers of supplier power in the advertising industry in Brazil, 2017 Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2017 Figure 12: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2017 Figure 13: Drivers of degree of rivalry in the advertising industry in Brazil, 2017 Figure 14: China advertising industry value: $ million, 2013-17 Figure 15: China advertising industry category segmentation: % share, by value, 2017 Figure 16: China advertising industry geography segmentation: % share, by value, 2017 Figure 17: China advertising industry value forecast: $ million, 2017-22 Figure 18: Forces driving competition in the advertising industry in China, 2017 Figure 19: Drivers of buyer power in the advertising industry in China, 2017 Figure 20: Drivers of supplier power in the advertising industry in China, 2017 Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in China, 2017 Figure 22: Factors influencing the threat of substitutes in the advertising industry in China, 2017 Figure 23: Drivers of degree of rivalry in the advertising industry in China, 2017 Figure 24: India advertising industry value: $ million, 2013-17 Figure 25: India advertising industry category segmentation: % share, by value, 2017 Figure 26: India advertising industry geography segmentation: % share, by value, 2017 Figure 27: India advertising industry value forecast: $ million, 2017-22 Figure 28: Forces driving competition in the advertising industry in India, 2017 Figure 29: Drivers of buyer power in the advertising industry in India, 2017 Figure 30: Drivers of supplier power in the advertising industry in India, 2017 Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in India, 2017 Figure 32: Factors influencing the threat of substitutes in the advertising industry in India, 2017 Figure 33: Drivers of degree of rivalry in the advertising industry in India, 2017 Figure 34: Russia advertising industry value: $ million, 2013-17 Figure 35: Russia advertising industry category segmentation: % share, by value, 2017 Figure 36: Russia advertising industry geography segmentation: % share, by value, 2017 Figure 37: Russia advertising industry value forecast: $ million, 2017-22 Figure 38: Forces driving competition in the advertising industry in Russia, 2017 Figure 39: Drivers of buyer power in the advertising industry in Russia, 2017 Figure 40: Drivers of supplier power in the advertising industry in Russia, 2017 Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2017 Figure 42: Factors influencing the threat of substitutes in the advertising industry in Russia, 2017 Figure 43: Drivers of degree of rivalry in the advertising industry in Russia, 2017 Figure 44: The Interpublic Group of Companies, Inc.: revenues & profitability Figure 45: The Interpublic Group of Companies, Inc.: assets & liabilities Figure 46: Omnicom Group, Inc.: revenues & profitability Figure 47: Omnicom Group, Inc.: assets & liabilities Figure 48: Publicis Groupe SA: revenues & profitability Figure 49: Publicis Groupe SA: assets & liabilities Figure 50: WPP plc: revenues & profitability Figure 51: WPP plc: assets & liabilities Figure 52: Dentsu, Inc.: revenues & profitability Figure 53: Dentsu, Inc.: assets & liabilities