Vietnam Retail Market, Size, Share, Outlook and Growth Opportunities 2020-2026

New store openings, acquisitions, and e-commerce drive will drive Vietnam retail industry outlook to 2026. Further, strong M&A activity coupled with the expansion of distribution channels will benefit the companies operating in the Vietnam retail markets.

On the other hand, growing consumer awareness, increasing competition, costs involved in the deployment of advanced technologies such as Artificial Intelligence and emerging non-traditional resellers will challenge the market growth.
Retail companies across Vietnam focus on improving economies of scale, boosting operational efficiency and diversifying revenue through e-commerce channels.

On the global front, the retail market size is estimated to be around $4.8 billion with North America dominating the retail sales, followed by Europe and the Asia Pacific. Further, the Middle East, Africa and Latin America are expanding rapidly.
Expansion into new markets remains the core strategy of global leading companies with average operations per company spanning across 10 countries. Among products, fast-moving consumer goods topped the sales during 2019, followed by hard and leisure goods, apparel and accessories, and others.

Growing Vietnam e-commerce distribution channels are encouraging the foray of new entrants into the market. Recovering economy coupled with increasing buyer purchasing power, high disposable incomes of middle-class families and ease of access are driving the retail industry in Vietnam.

The Vietnam Retail Market, Size, Share, Outlook and Growth Opportunities 2020-2026 presents a comprehensive analysis of the country’s retail market. Key trends and critical insights into Vietnam Retail markets along with key drivers, restraints, and growth opportunities are presented in the report.

Vietnam household spending, expenditure outlook on essentials and non-essentials are forecast to 2026. Further, Vietnam spending on food, alcoholic drinks, non-alcoholic drinks, tobacco spending, and others are forecast and analyzed in the report.

On the Vietnam clothing and footwear expenditure front, the total spending on Vietnam population on clothing, footwear including repair spending is forecast to 2026.

Besides, key trends, drivers and market outlook of Vietnam household goods, tourism expenditure are also included in the research.

Vietnam Retail market is compared against five of its competitive markets in the region to analyze the role of Vietnam on the regional front and benchmark its operations.

Global Retail, Asia Pacific, Europe, Middle East Africa, North America, and Latin America Retail market outlook is also presented in the report to provide a global perspective of the industry.

Vietnam population and economic outlook are also presented in the report to provide insights and forecasts of macroeconomic factors shaping the future of Vietnam Retail markets.

Further, business and SWOT profiles of three of the leading Retail companies in Vietnam are detailed in the report along with recent developments and their impact on overall market growth.

Scope of the report-
• Market-by-market analysis and outlook, 2017- 2026
• Potential growth opportunities and areas of focus
• Key forecast drivers, challenges and their sensitivity
• Retail Industry-

Market trend

s, the market attractiveness index
• The outlook of Retail segments, applications, and spending
• Competitive landscape including profiles, Business description, financial analysis
• Retail sector Market News and Deals

Frequently Asked Questions



This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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