Global Vanilla Market Research Report 2020

Vanilla is the fruit of a thick green orchid vine (v. planifolia) that grows wild on the edge of the Mexican tropical forests. The vines, when grown wild, will grow up to the top of tall trees in the jungle. Commercially, the vines are pruned for a few reasons. One is that the vines will not flower until they stop growing. And two, the vines need to be at a height where workers can reach them. Once the vines stop growing they produce clusters of buds that eventually develop into orchids, up to 1000 flowers for one vine. Not all the flowers are hand pollinated though. They are thinned out so as to guarantee good quality beans, albeit fewer in quantity. After hand pollination, the flowers develop into long thin green pods or beans that can grow up to 12 inches (30 cm) long. Average length is about 8 inches long. These tasteless and odorless green pods are hand-picked when they are still not ripe and then the fermentation process begins. The beans are first plunged into hot water and then the 'drying' and 'sweating' process starts. The beans are dried in the sun during the day and then wrapped in the blankets at night so they can sweat. This process can last anywhere from 2 to 6 months until the beans become a very dark brown color and develop a white crystalline substance (or frost) on the outside of the bean, called vanillin. The vanillin is what gives the beans their wonderful flavor and aroma and these beans are prized. At this point the beans are aged to bring out their full flavor, and this can take up to two years. Once dried and cured the vanilla pods need to be kept airtight to retain their wonderful flavor.
In 2015, global Vanilla production reaches 282.6 tons, reduced by 2.92% compared with the production in 2011. However, the demand for vanilla is larger than production. And the reason why the production is smaller is that the raw materials suppliers Madagascar and Indonesia have a Yield reduction.

In 2015 Madagascar experienced poor flowering and a very small vanilla bean crop. So the price of Vanilla bean which is raw materials of vanilla products will increase, thus the price of vanilla products will increase in some way.

The market competition is intensive because currently there is huge number of enterprises that engaged in Vanilla Bean business. The technology of Vanilla is not that advanced; so the involved of enterprises have paid more attention on the technology of Vanilla to gain more market share. In the last ten years significant efforts have been made for commercial exploitation of Vanilla through the use of synthetic technique.

Despite the presence of competition Vanilla in the market, the demand for Vanilla is quite tremendous and is growing, investors are still optimistic about this area; in the future, there will still have more new investors to enter the field.

Although sales of Vanilla brought a lot of opportunities, the study group recommends the new entrants who have money only, but lack technical advantage and downstream support should not enter into the Vanilla field

In 2017, the global Vanilla market size was 65 million US$ and is forecast to 100 million US in 2025, growing at a CAGR of 5.6% from 2018. The objectives of this study are to define, segment, and project the size of the Vanilla market based on company, product type, application and key regions.

The global Vanilla market is valued at 866.6 million US$ in 2020 is expected to reach 312.6 million US$ by the end of 2026, growing at a CAGR of -13.4% during 2021-2026.
This report focuses on Vanilla volume and value at the global level, regional level and company level. From a global perspective, this report represents overall Vanilla market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe and Oceania etc.
Market Segment Analysis
The research report includes specific segments by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2015 to 2026. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
Segment by Type, the Vanilla market is segmented into
Bean
Extract
Powder
Paste
The segment of bean holds a comparatively larger share in global market, which accounts for about 74%.

Segment by Application
Food Industry
Retail
Cosmetic
Pharma

Global Vanilla Market: Regional Analysis
The Vanilla market is analysed and market size information is provided by regions (countries). The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type and by Application segment in terms of sales and revenue for the period 2015-2026.
The key regions covered in the Vanilla market report are:
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Global Vanilla Market: Competitive Analysis
This section of the report identifies various key manufacturers of the market. It helps the reader understand the strategies and collaborations that players are focusing on combat competition in the market. The comprehensive report provides a significant microscopic look at the market. The reader can identify the footprints of the manufacturers by knowing about the global revenue of manufacturers, the global price of manufacturers, and sales by manufacturers during the forecast period of 2015 to 2019.
The major players in global Vanilla market include:
ADM
International Flavors & Fragrances
Heilala Vanilla
Nielsen-Massey
Lochhead Manufacturing Co
Frontier
Singing Dog
Spice Jungle
Vanilla Queen
Penzeys
Sonoma Syrup Company

Frequently Asked Questions