Global Teeth Whitening Products Market Insights, Forecast to 2025

Teeth whitening products is products that can either restore natural teeth shade or whiten teeth beyond natural shade.

Teeth whitening products can be divided into two categories: surface whiteners and bleaches.

Surface whiteners help remove surface stains physically or chemically. Products in this category mainly include dental scalers, chewing gums, toothpastes, gels and whitening kits, rinses, paint-on films and strips.

Bleaches are generally based on peroxides and are able to change the inborn color of teeth.
Based on the different conditions of teeth, two different kinds of methods will be adopted accordingly. Vital bleaching is done on “living” teeth and can remove the color caused by food, tobacco or age. While for teeth which is no longer “alive” non-vital bleaching will be applied to alter the changed color caused by root canal.
Global giant manufactures mainly distributed in U.S. and E.U. The manufacturers in U.S. have a long history and unshakable status in this field. Manufacturers such as Colgate Palmolive and P&G have relative higher level of product’s quality. As to U.K., Unilever has become as a global leader. In Japan, Lion Company leads the technology development. Most of Chinese manufactures locate in Guangdong and Yunnan province.
Many companies have several plants, usually located in the place close to aimed consumption region. There are international companies set up factories in China either, such as P&G whose plant is located in Guangdong and Jiangsu province. Some companies usually take a joint venture enter into aim market, like Colgate who take their advantage merge with Sanxiao, whose key market is in China.
The global Teeth Whitening Products market is valued at 13300 million US$ in 2018 and will reach 18400 million US$ by the end of 2025, growing at a CAGR of 4.2% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Teeth Whitening Products market based on company, product type, end user and key regions.

This report studies the global market size of Teeth Whitening Products in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Teeth Whitening Products in these regions.
This research report categorizes the global Teeth Whitening Products market by top players/brands, region, type and end user. This report also studies the global Teeth Whitening Products market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.

The following manufacturers are covered in this report, with sales, revenue, market share for each company:
P&G
Colgate Palmolive
Unilever
Johnson & Johnson
GSK
Church &Dwight
Henkel
Lion
Ultradent Products
Trident Gum
Wrigley
Peelu
KöR Whitening
Hawley & Hazel Chemical
YUNAN BAIYAO
Beyond
Philips
Dentsply
DenMat
WOODPECKER
LM
Golden Eagles
Poseida
W&H
NSK
EMS
Dentamerica
LUSTER
Pac-Dent

Market size by Product
Surface Whiteners
Bleaches
Market size by End User
Professionally Applied
Consumer Applied

Market size by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Indonesia
Singapore
Malaysia
Philippines
Thailand
Vietnam
Europe
Germany
France
UK
Italy
Spain
Russia
Central & South America
Brazil
Rest of Central & South America
Middle East & Africa
GCC Countries
Turkey
Egypt
South Africa

The study objectives of this report are:
To study and analyze the global Teeth Whitening Products market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
To understand the structure of Teeth Whitening Products market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Teeth Whitening Products companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.
To project the value and sales volume of Teeth Whitening Products submarkets, with respect to key regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

In this study, the years considered to estimate the market size of Teeth Whitening Products are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025

This report includes the estimation of market size for value (million US$) and volume (K Units). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Teeth Whitening Products market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Frequently Asked Questions



This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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