Global Superfoods Market - Growth, Trends, and Forecast (2022 - 2030)

Superfoods Market Insight

Superfoods possess various functional attributes, weight loss, brain health, skin care, immunity boost and gut health being the prominent ones. There is an increasing health consciousness among people worldwide, this has resulted in increased demand for superfoods. Fruits & vegetables have been an integral part of health and wellness foods, however, grains and cereals witness an increased demand among the consumers.

The global superfoods market is expected to register a CAGR of 7% during the forecast period, 2018 to 2023. Manufacturers are introducing formulations or products with superfood ingredients as blends.

Increasing Health Consciousness among the Consumers to Drive Superfoods Market Insight

Consumers have become more conscious regarding personal wellbeing and aim to proactively improve it through healthy living rather than through the use of conventional medicines. This increasing health-consciousness associated with consumer willingness to experiment has resulted in the development of superfoods into uncommon sectors, allowing products typically not associated with health to benefit from the inclusion of superfood ingredients. There is an increasing demand for plant botanicals or extracts owing to the positive impact they inflict upon the heath.

The formulations including superfood extracts has gained trust of the consumers and this has led to increased possibility for manufacturers to incorporate superfood ingredients within their products across several food categories. Unprocessed food products appeal to the consumers and so are the formulations with lowest possible number of ingredients. Superfoods are antioxidant-rich, high in nutrients and capable of delivering multiple benefits using fewer ingredients.
Consumers have been using e-cigarettes to mitigate the harmful effects of tobacco. With the use of natural superfood flavouringsin place of chemical flavouring, however, consumers no longer have to face a trade-off between flavour and health. Some superfoods have a proven medical use, such as turmeric. Meanwhile, green tea and green tea extracts have become more popular in beverages that are marketed on a weight loss platform. Green tea works through a number of different mechanisms, it includes polyphenols, which can also be extracted and effective for weight loss.

Trend of Healthy Hydration Owes its Success to the Growing Awareness towards Fermented Drinks

Superfood beverages are refreshing drinks that offer many nutritional benefits for busy consumers demanding on-the-go nutrition. These drinks range from nourishing meal substitutes to reviving tonics. With consumers now increasingly aware of the health implications associated with soft drinks categories, concerned drinkers are frequently shunning vilified categories like carbonates and juices in favour of healthier choices, such as kombucha and other functional drinks.
Health drinks that provide benefits for the body as well as have an invigorating taste are becoming increasingly popular. Also, digestive health is a growing concern for a number of consumers. Prevention and cure of disorders, such as lactose intolerance and inflammatory bowel diseases, are some of the benefits offered by probiotics.
Kombucha can be an aid to digestion. In addition to the beneficial bacteria, it also contains some acids and enzymes to aid in the breaking down of food. Kombucha tea can contain caffeine, depending on the tea used. Healthy hydration refers to the ability of functional beverages, to provide instant refreshment and mild stimulating benefits that are not considered detrimental, which is otherwise, the case with carbonated drinks.

Superfoods Emerged as an Increasingly Significant Category of Health Food Products in US

Superfoods have emerged as an increasingly significant category of health food products and related popular discourse about food, health and values. These foods are for purported extraordinary nutritional and/or medicinal values, natural qualities, associations with exotic or pristine places of origin, and histories of traditional or indigenous use.
In 2004, the United States Food and Drug Administration (USFDA) announced that food manufacturers could now carry a qualified health claim on foods that contained omega-3 EFAs that linked omega-3 consumption with reduced risk of coronary heart disease. American Heart Association recommends fish consumption, as well as inclusion of omega-3 rich foods and oils (such as soybean, canola, walnut, and flaxseed) in the diet to prevent heart disease. However, with time, plant sources of omega-3 EFAs such as chia seed, is gaining popularity owing to, its easy corporation in convenience and functional foods and neutral taste, by large.

The year on year sales of superfood ingredients in the US in 2017, recorded a growth in case of quinoa, chia seeds, kale and strawberries, while blueberries witnessed a decline. SuperEats, the high protein, low carb, vegan snack company is to introduce product featuring the Sacha Inchi seed along with pea protein. Sacha Inchi seed is a significant source of omega-3 fatty acids and protein.

Key Developments in the Supefoods Market

• June 2018 - SuperEats, the high protein, low carb, vegan snack company is to introduce product featuring the Sacha Inchi seed along with pea protein. Sacha Inchi seed is a significant source of omega-3 fatty acids and protein.
• January 2017 - ApaxBrands introduced a USDA-certified organic supplement line called FeelGood Organic Superfoods that not only features organic ingredients, but also capsule containing those ingredients.

Superfoods Market Competitive Landscape

Major Players - APAX Inc., Bulk Superfoods, Impact Foods, Natures Superfoods LLP, Naturya, OMG Superfoods, Suncore Foods, Sunfood, Superfood & Company, Supernutrients and The Green Labs LLC, among others.

The market is in a growth stage and holds promise for growth. Various manufacturers are introducing superfoods in various formats to increase their presence in the market. The global superfoods market is gaining competition globally. Nonetheless, the market exhibits the strong presence of key players with an extensive product portfolio including organic and certified superfood products. The marketing efforts are channelized through multiple retail channels, convenience stores, and e-commerce channels with a view to directly penetrate the consumer markets.

Reasons to Purchase the Superfoods Market Report

• Analyzing outlook of the market with the recent trends and Porters five forces analysis
• Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst supports, along with the Market Estimates sheet (in excel)

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