Global Retargeting Software Market Size, Status and Forecast 2020-2026

Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.

Retargeting software is designed to help companies serve display ads across the internet to users who have previously visited their website.
Criteo, SteelHouse, AdRoll, Outbrain, Mailchimp etc. are the key suppliers in the global Retargeting Software market. Top 5 took up more than 76% of the global market in 2018.

Americas is the largest region of Retargeting Software in the world in the past few years and it will keep increasing in the next few years. Americas market took up about 53% the global market in 2018, while Europe and APAC were about 31%, 13%.

USA, France, etc. are now the key developers of Retargeting Software. The market concentration of these players is very unbalanced, though there are closed to 100 providers to do these business, many of them are small and new ones.
Market Analysis and Insights: Global Retargeting Software Market
In 2019, the global Retargeting Software market size was US$ 1249.7 million and it is expected to reach US$ 3061.2 million by the end of 2026, with a CAGR of 13.5% during 2021-2026.
Global Retargeting Software Scope and Market Size
Retargeting Software market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Retargeting Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Retargeting Software market is segmented into Cloud Based, On Premises, etc.
Segment by Application, the Retargeting Software market is segmented into Large Enterprises, SMEs, etc.
Regional and Country-level Analysis
The Retargeting Software market is analysed and market size information is provided by regions (countries).
The key regions covered in the Retargeting Software market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Retargeting Software Market Share Analysis
Retargeting Software market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Retargeting Software business, the date to enter into the Retargeting Software market, Retargeting Software product introduction, recent developments, etc.
The major vendors include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One, etc.

This report focuses on the global Retargeting Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Retargeting Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study


AdRoll
Jabmo
Outbrain
SteelHouse
Justuno
Criteo
Mailchimp
ReTargeter
OptiMonk
Marin Software
Retargeting
Match2One

Market segment by Type, the product can be split into


Cloud Based
On Premises
Retargeting Software are mainly classified into the following types: Cloud Based and On Premises. Cloud Based is the most widely used type which takes up about 92% of the total sales in 2018.

Market segment by Application, split into


Large Enterprises
SMEs
Retargeting Software have wide range of applications, such as Large Enterprises and SMEs. SMEs was the most widely used area which took up about 51% of the global total in 2018, and at the same time, SMEs mark a higher growth rate than that of for large enterprises.

Market segment by Regions/Countries, this report covers


North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:


To analyze global Retargeting Software status, future forecast, growth opportunity, key market and key players.
To present the Retargeting Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Retargeting Software are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Frequently Asked Questions



This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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