Global Proximity Marketing Market Size, Status and Forecast 2020-2026

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
North America held the largest share of the proximity marketing market in 2017, whereas APAC is expected to register the highest growth rate in this market between 2018 and 2023. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market.
Market Analysis and Insights: Global Proximity Marketing Market
In 2019, the global Proximity Marketing market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% during 2021-2026.
Global Proximity Marketing Scope and Market Size
Proximity Marketing market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Proximity Marketing market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Proximity Marketing market is segmented into Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, Others, etc.
Segment by Application, the Proximity Marketing market is segmented into Retail & E-Commerce, Healthcare, Infrastructural, BFSI, Others, etc.
Regional and Country-level Analysis
The Proximity Marketing market is analysed and market size information is provided by regions (countries).
The key regions covered in the Proximity Marketing market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Proximity Marketing Market Share Analysis
Proximity Marketing market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Proximity Marketing business, the date to enter into the Proximity Marketing market, Proximity Marketing product introduction, recent developments, etc.
The major vendors include Google, Microsoft, Apple, Zebra Technologies, Qualcomm, Inmarket, Swirl Networks, Shopkick, Estimote, Unacast, Bluvision, Roximity, Proxama, Scanbuy, etc.

This report focuses on the global Proximity Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Proximity Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study


Google
Microsoft
Apple
Zebra Technologies
Qualcomm
Inmarket
Swirl Networks
Shopkick
Estimote
Unacast
Bluvision
Roximity
Proxama
Scanbuy

Market segment by Type, the product can be split into


Wi-Fi
BLE Beacon
Near Field Communication (NFC)
GPS Geofencing
Others

Market segment by Application, split into


Retail & E-Commerce
Healthcare
Infrastructural
BFSI
Others

Market segment by Regions/Countries, this report covers


North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:


To analyze global Proximity Marketing status, future forecast, growth opportunity, key market and key players.
To present the Proximity Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Proximity Marketing are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Frequently Asked Questions



This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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