Global Programmatic Display Advertising Market Size, Status and Forecast 2020-2026

Programmatic display advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics.
Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.
Market Analysis and Insights: Global Programmatic Display Advertising Market
In 2019, the global Programmatic Display Advertising market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% during 2021-2026.
Global Programmatic Display Advertising Scope and Market Size
Programmatic Display Advertising market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Programmatic Display Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Programmatic Display Advertising market is segmented into Real Time Bidding, Private Marketplace, Automated Guaranteed, etc.
Segment by Application, the Programmatic Display Advertising market is segmented into E-commerce Ads, Travel Ads, Game Ads, Others, etc.
Regional and Country-level Analysis
The Programmatic Display Advertising market is analysed and market size information is provided by regions (countries).
The key regions covered in the Programmatic Display Advertising market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Programmatic Display Advertising Market Share Analysis
Programmatic Display Advertising market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Programmatic Display Advertising business, the date to enter into the Programmatic Display Advertising market, Programmatic Display Advertising product introduction, recent developments, etc.
The major vendors include Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, AppNexus, Amazon, JD.com, Yahoo, Verizon Communications, eBay, Booking, Expedia, MediaMath, Baidu, Rakuten, Rocket Fuel, The Trade Desk, Adroll, Sina, etc.

This report focuses on the global Programmatic Display Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Display Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study


Facebook
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina

Market segment by Type, the product can be split into


Real Time Bidding
Private Marketplace
Automated Guaranteed

Market segment by Application, split into


E-commerce Ads
Travel Ads
Game Ads
Others

Market segment by Regions/Countries, this report covers


North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:


To analyze global Programmatic Display Advertising status, future forecast, growth opportunity, key market and key players.
To present the Programmatic Display Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Programmatic Display Advertising are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Frequently Asked Questions



This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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