Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2020-2026

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

Market Analysis and Insights: Global Pay-per-click (PPC) Advertising Market
The global Pay-per-click (PPC) Advertising market size is projected to reach US$ XX million by 2026, from US$ XX million in 2020, at a CAGR of XX%% during 2021-2026.

Global Pay-per-click (PPC) Advertising Scope and Market Size
Pay-per-click (PPC) Advertising market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Pay-per-click (PPC) Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.

The key players covered in this study


Google
Bing
Yahoo
Ask.com
AOL.com
Baidu
Wolframalpha
DuckDuckGo
Sogou

Market segment by Type, the product can be split into


Flat-rate PPC
Bid-based PPC

Market segment by Application, split into


Middle and Small-sized Enterprise
Large-scale Enterprise

Market segment by Regions/Countries, this report covers


North America
Europe
China
Japan
Southeast Asia
India

Frequently Asked Questions



This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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