Global Mezcal Market - Segmented by Type (Mezcal joven, Mezcal reposado, Mezcal añejo, and Others), Distribution Channel (Offline retail stores and Online retail stores), and Geography - Growth, Trends and Forecasts (2018 - 2023)

The global mezcal market is projected to grow at the rate of 14.2% during the forecast period 2018 to 2023. The most common varieties of agave used for mezcal are tobalá, tobaziche, tepeztate, arroqueño and espadín, which is the most common agave and accounts for up to 90% of mezcal production across the globe. The US is the major importer of mezcal from Mexico which contributes around more than half the mezcal imports share in 2017. This factor is expected play major role to drive the market growth in the US and North America region. Consumers are preferring mezcal over other tequila products due to variation of flavors depending on the type of agave used, where it was cultivated and each producer's customized manufacturing technique.

Growing Demand of Luxury Agave Spirit to Drive the Mezcal Market Growth
Majority of tequila and mezcal are made by distilling the fermented juice of agave plants in Mexico and contributes for more than 80% market share in the tequila and mezcal production and supply. Mexico exports some USD 1.2 billion worth of tequila and mezcal to about 100 different markets worldwide, led by the US, Europe and South America whereas the US alone imports more than 171,731 thousand liters of tequila including mezcal in 2017. The rise of cocktail culture in the US has helped to make the mezcal trendy, with bars offering various varieties of mezcal and tequila. As a result, super-premium tequila including mezcal increased its volume by an explosive 651% in 13 years, according to Consejo Regulador del Tequila. Millennial consumers are more enthusiastic to try new flavors and variants as compared to the older demographic. Mezcal vendors are catering primarily to this large demographic consumer base as the consumption of tequila and mezcal is maximum among this consumer segment. The US has large millennial consumer base and this encourages vendors to expand their geographical presence and increase their consumer base in this country which is supporting the mezcal market growth.

Mezcal añejo to Witness Fastest Growth Rate during the Forecast Period
Mezcal añejo are aged for minimum one year in similar containers and popular as a luxury tequila in US and other developed economies. Mezcal añejo are highly popular among key influencers and discovery seekers in North America region. The growing popularity of mezcal cocktails has driven a wider consumers of the aged premium tequila which is likely to drive market growth for Mezcal añejo in upcoming years. Key players in luxury tequila market are focusing on increasing market share of mezcal añejo owning to increase in popularity of mezcal in US. For instance, Stoli Group is starting its own tequila and mezcal brands in the U.S. In 2018, Stoli Group announced the launch of super-premium Se Busca Mezcal which is made with 100% Agave Augustfolia Espadin using a traditional 200-year-old process in Oaxaca, Mexico. Increasing consumption of tequila compared to other alcoholic beverages in US and changing consumer preference towards 100% agave spirits is supporting the market growth of Mezcal añejo from last years.

US to Witness Significant Growth the North America Mezcal Market
North America holds significant market share in mezcal market across the globe. In the US, the number of mezcal consumers has been growing and has witnessing more growth than the other tequila consumers which is playing key role to drive the mezcal market growth in the North region. The growth of market in the Europe is anticipated to be driven by growing popularity of mezcal in the region. For instance, Spain, Germany, and France are the major mezcal importers in the Europe region. In Asia-Pacific, China is one of the prominent destinations of the mezcal market. Additionally, Chinese consumers are shifting away from beer, aiming for consumption of mezcal and other tequila spirits as symbols of luxury lifestyle which is expected to drive the market growth in Asia-Pacific region. At the same time, according to consejo regulador del tequila, there is a dominance of the Mexico as it holds major market share across the globe with more than 8,000 mezcal producers in the country. Limited availability of raw material and growing dominance of Mexico is expected restrain the mezcal market growth at some extent.

Key Developments in the Mezcal Market
Feb 2017: Bacardi purchased minority stake in Ilegal Mezcal for undisclosed amount. Ilegal Mezcal launched in 2005 and has a portfolio consisting of three expressions: Joven, Reposado, and Añejo.
May 2018: Diageo plc announced the acquisition of Pierde Almas, a craft mezcal bran. Diageo will continue to develop the mezcal category in Mexico and abroad, while maintaining Pierde Almas’ craft production processes.
Competitive Landscape of Mezcal Market

Major Key Players are Pernod Ricard SA, Diageo plc, Ilegal Mezcal, S.A., El Jolgorio, Rey Campero, William Grant & Sons Ltd, El Silencio Holdings, Inc., Fidencio Mezcal, Gem & Bolt, LLC, Lágrimas de Dolores, Mezcal Vago, and Bacardi Limited.

Reasons to Purchase Mezcal Market Research Report
Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
3-month analyst supports, along with the Market Estimates sheet in excel

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