Global Licensed Merchandise Market Size, Status and Forecast 2020-2026
In a merchandise license transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewelry, dinnerware, cosmetics and collectibles.
In 2018, United States is the dominant market for licensed merchandise, accounting for 49.03% of global retail sales, followed by European Union (24.08%) and China (6.47%).
Market Analysis and Insights: Global Licensed Merchandise Market
In 2019, the global Licensed Merchandise market size was US$ 304750 million and it is expected to reach US$ 424680 million by the end of 2026, with a CAGR of 4.8% during 2021-2026.
Global Licensed Merchandise Scope and Market Size
Licensed Merchandise market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Licensed Merchandise market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Licensed Merchandise market is segmented into Apparels, Toys, Accessories, Home Decoration, Software/Video Games, Food and Beverage, Others, etc.
Segment by Application, the Licensed Merchandise market is segmented into Entertainment, Corporate Trademarks/Brand, Fashion, Sports, Others, etc.
Regional and Country-level Analysis
The Licensed Merchandise market is analysed and market size information is provided by regions (countries).
The key regions covered in the Licensed Merchandise market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.
Licensed Merchandise market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Licensed Merchandise business, the date to enter into the Licensed Merchandise market, Licensed Merchandise product introduction, recent developments, etc.
The major vendors include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon, Major League Baseball, IMG College (Collegiate Licensing Company), Sanrio, Sequential Brands Group, Westinghouse, General Motors, National Basketball Association, Electrolux, National Football League, Warner Bros. Consumer Products, The Pokémon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, The Hershey Company, Stanley Black & Decker, PGA Tour, National Hockey League, Sunkist Growers, WWE, etc.
This report focuses on the global Licensed Merchandise status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Licensed Merchandise development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon
Major League Baseball
IMG College (Collegiate Licensing Company)
Sanrio
Sequential Brands Group
Westinghouse
General Motors
National Basketball Association
Electrolux
National Football League
Warner Bros. Consumer Products
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Apparel (16.90%), toys (13.26%) and accessories (11.62%) were the clear leading retail revenue share categories of licensed products in 2018.
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
The top licensing property type in our worldwide study is entertainment coming in with a 45.54% share of the licensed retail market with Disney’s properties being a key share driver in this category.
North America
Europe
China
Japan
Southeast Asia
India
Central & South America
To analyze global Licensed Merchandise status, future forecast, growth opportunity, key market and key players.
To present the Licensed Merchandise development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.
In this study, the years considered to estimate the market size of Licensed Merchandise are as follows:
History Year: 2015-2019
2019
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
In 2018, United States is the dominant market for licensed merchandise, accounting for 49.03% of global retail sales, followed by European Union (24.08%) and China (6.47%).
Market Analysis and Insights: Global Licensed Merchandise Market
In 2019, the global Licensed Merchandise market size was US$ 304750 million and it is expected to reach US$ 424680 million by the end of 2026, with a CAGR of 4.8% during 2021-2026.
Global Licensed Merchandise Scope and Market Size
Licensed Merchandise market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Licensed Merchandise market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Licensed Merchandise market is segmented into Apparels, Toys, Accessories, Home Decoration, Software/Video Games, Food and Beverage, Others, etc.
Segment by Application, the Licensed Merchandise market is segmented into Entertainment, Corporate Trademarks/Brand, Fashion, Sports, Others, etc.
Regional and Country-level Analysis
The Licensed Merchandise market is analysed and market size information is provided by regions (countries).
The key regions covered in the Licensed Merchandise market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.
Competitive Landscape
and Licensed Merchandise Market Share AnalysisLicensed Merchandise market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Licensed Merchandise business, the date to enter into the Licensed Merchandise market, Licensed Merchandise product introduction, recent developments, etc.
The major vendors include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon, Major League Baseball, IMG College (Collegiate Licensing Company), Sanrio, Sequential Brands Group, Westinghouse, General Motors, National Basketball Association, Electrolux, National Football League, Warner Bros. Consumer Products, The Pokémon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, The Hershey Company, Stanley Black & Decker, PGA Tour, National Hockey League, Sunkist Growers, WWE, etc.
This report focuses on the global Licensed Merchandise status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Licensed Merchandise development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
The key players covered in this study
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon
Major League Baseball
IMG College (Collegiate Licensing Company)
Sanrio
Sequential Brands Group
Westinghouse
General Motors
National Basketball Association
Electrolux
National Football League
Warner Bros. Consumer Products
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Market segment by Type, the product can be split into
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Apparel (16.90%), toys (13.26%) and accessories (11.62%) were the clear leading retail revenue share categories of licensed products in 2018.
Market segment by Application, split into
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
The top licensing property type in our worldwide study is entertainment coming in with a 45.54% share of the licensed retail market with Disney’s properties being a key share driver in this category.
Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Licensed Merchandise status, future forecast, growth opportunity, key market and key players.
To present the Licensed Merchandise development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.
In this study, the years considered to estimate the market size of Licensed Merchandise are as follows:
History Year: 2015-2019
Base Year:
2019Estimated Year:
2020Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
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