Global Licensed Merchandise Market Research Report 2021
In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
In marketing, one of the definitions of merchandising is the practice in which the brand or image from one product or service is used to sell another. Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, which then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image. For the owners of the IP (intellectual property) in question, merchandising is a very popular source of revenue, due to the low cost of letting a third party manufacture the merchandise, while the IP owners collect the merchandising fees.
The global Licensed Merchandise market was valued at US$ 104820 million in 2019 and is expected to reach US$ 376860 million by the end of 2026, growing at a CAGR of 19.8% during 2021-2026.
This report focuses on Licensed Merchandise volume and value at the global level, regional level and company level. From a global perspective, this report represents overall Licensed Merchandise market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.
Global Licensed Merchandise Market: Segment Analysis
The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2016 to 2027. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
Segment by Type
Apparels
Toys
Accessories
Video Games
Home Decoration
Segment by Sales Channel
Departmental Stores
Specialty Shops
Online Stores
Others
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
By Company
Fanatics
G-III Apparel Group
Hasbro
NBCUniversal Media
The Walt Disney Company
Warner Bros. Consumer Products
Adidas
Bioworld
Cartoon Network
Columbia Sportswear
DreamWorks Animations
Discovery Consumer Products
Entertainment One
Everlast Worldwide
Hanesbrands
Knights Apparel
Mattel
Nike
Prada
Puma
Rainbow
Ralph Lauren
Reebok
Sanrio
Twentieth Century Fox Consumer Products
Under Armour
In marketing, one of the definitions of merchandising is the practice in which the brand or image from one product or service is used to sell another. Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, which then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image. For the owners of the IP (intellectual property) in question, merchandising is a very popular source of revenue, due to the low cost of letting a third party manufacture the merchandise, while the IP owners collect the merchandising fees.
The global Licensed Merchandise market was valued at US$ 104820 million in 2019 and is expected to reach US$ 376860 million by the end of 2026, growing at a CAGR of 19.8% during 2021-2026.
This report focuses on Licensed Merchandise volume and value at the global level, regional level and company level. From a global perspective, this report represents overall Licensed Merchandise market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.
Global Licensed Merchandise Market: Segment Analysis
The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2016 to 2027. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
Segment by Type
Apparels
Toys
Accessories
Video Games
Home Decoration
Segment by Sales Channel
Departmental Stores
Specialty Shops
Online Stores
Others
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
By Company
Fanatics
G-III Apparel Group
Hasbro
NBCUniversal Media
The Walt Disney Company
Warner Bros. Consumer Products
Adidas
Bioworld
Cartoon Network
Columbia Sportswear
DreamWorks Animations
Discovery Consumer Products
Entertainment One
Everlast Worldwide
Hanesbrands
Knights Apparel
Mattel
Nike
Prada
Puma
Rainbow
Ralph Lauren
Reebok
Sanrio
Twentieth Century Fox Consumer Products
Under Armour
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
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