Global Intensive Conditioner Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2022 - 2030)

The Global Intensive Conditioner market is expected to reach USD 4.74 billion by 2023, witnessing a healthy CAGR during the forecast period. South America holds the major share in the global Intensive hair Conditioner market. About 685 million units of Intensive Conditioner consumed in 2017, which is growing at a robust growth rate. Increased demand for deep hair conditioning due to lack of time is primarily driving the market. Innovation in products offering to cleanse and changing lifestyle in emerging countries are further accelerating market.

Asia-Pacific Offers Potential Growth for Intensive Conditioner Market 

Rising disposable income and increasing concentration of working women population in the region are various factors impacting the market growth. Asia-Pacific surpassed North America in intensive hair conditioner usage with around 111 million units consumed in 2017. Growing consumer interest in hair care has strongly driven the market growth. Increased working population, lack of time for conditioning and exposure to environmental pollution have risen the demand for deep conditioners. Intensive conditioner nourishes, strengthen, moisturize, repairing any damage from heat styling or the element by applying just once a week. India registered the fastest CAGR of 18% during the forecast period primarily driven by changing lifestyle and increasing disposable income. Brazil, the US, and Japan are the largest markets for intensive hair conditioners. Western Europe observed a negligible growth in intensive conditioner market size due to declining hair washing trend.

Expanding Distribution Channel Driving Sales in Intensive Conditioner Market 

Asia-Pacific which is the fastest growing market for intensive conditioner sales has strongly driven by expanding retail channels. Supermarkets/ hypermarkets hold the most significant share of the market which is expanding at a faster pace in countries such as India, China, and Indonesia. Increase in concentration of internet users in the Asia-Pacific has strongly impacted the e-retail market. Variety of brands available at low cost in online retail has attracted customers. Bulk price offered by online retail is further boosting the online market growth. Convenience stores and specialist retailers combined accounts for 35% of the distribution channel sales for hair conditioners.

Key Developments Intensive Conditioner Market 

Jan 2018 - L'Oréal Paris introduced Elvive, a hair care line designed to help revive all forms of hair damage. After all, everyone loves a comeback and your hair deserves. The treatments include tailored shampoo and conditioners.
Dec 2017 - Unilever’s newest personal care brand - Love Beauty and Planet, launched natural hair care products in the U.S. including shampoos, conditioners, and body washes.
The global Intensive Conditioner market is competitive with a large number of multinational player competing for market share. New product innovation focus on active ingredients is the main strategy adopted by players.

Major players include - PROCTER & GAMBLE CO., L`OREAL S.A., UNILEVER PLC, HENKEL AG & CO KGAA, BEIERSDORF AG., REVLON, INC. amongst others.

Reasons to Purchase Intensive Conditioner Market Report

Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel.

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