Global Greeting Cards Sales Market Report 2020

Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
The USA will lead the global market for Greeting Cards during the forecast period. This region accounts for the largest global market share and is followed by the UK. There is an ingrained culture of sending greeting cards in the UK, with estimates suggesting an average of approximately 24 cards sent per person each year, of which on average 17 are single greeting cards. Card purchasing is occasion-driven, focused around key events (e.g. birthdays, anniversaries and seasons such as Christmas). A person’s age and stage of life are major drivers of their propensity to purchase greeting cards, with purchasing levels significantly higher in older consumers and those with families. The evidence suggests that card purchasing behavior is broadly stable across generations but with an increase in the number of cards purchased by 18 to 34 year olds. This, when combined with both a growing and ageing UK population, is an encouraging indication of the ongoing sustainability of the card market in the UK and is something we will continue to monitor. However, considering the changes in the exchange rate of the British pound and the US dollar, the UK market experienced a slight decline in 2017.

Market Analysis and Insights: Global Greeting Cards Market
The global Greeting Cards market size is projected to reach US$ 6919.7 million by 2026, from US$ 7951.6 million in 2020, at a CAGR of -2.3% during 2021-2026.

Global Greeting Cards Scope and Market Size
The global Greeting Cards market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Greeting Cards market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on sales, revenue and forecast by region (country), by Type and by Application for the period 2015-2026.

Segment by Type, the Greeting Cards market is segmented into
Seasonal Greeting Cards
Every Day Greeting Cards

Segment by Application, the Greeting Cards market is segmented into
Business Cards
Personal Cards

The Greeting Cards market is analysed and market size information is provided by regions (countries). Segment by Application, the Greeting Cards market is segmented into United States, Europe, China, Japan, Southeast Asia, India and Rest of World.
The report includes region-wise market size for the period 2015-2026. It also includes market size and forecast by players, by Type, and by Application segment in terms of sales and revenue for the period 2015-2026.

Competitive Landscape

and Greeting Cards Market Share Analysis
Greeting Cards market competitive landscape provides details and data information by players. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by players for the period 2015-2020. Details included are company description, major business, company total revenue and the sales, revenue generated in Greeting Cards business, the date to enter into the Greeting Cards market, Greeting Cards product introduction, recent developments, etc.

The major vendors covered:
Hallmark Cards
American Greetings
Card Factory
Schurman Retail Group
CSS Industries Inc.
Avanti Press
Simon Elvin
Myron Manufacturing Corp.
Moo
Herbert Walkers Ltd

Frequently Asked Questions