Global Feed Vitamins Market - Growth, Trends and Forecasts (2018 - 2023)

The vitamins are fed to the animals in the form of different combinations, and are formulated with other additives such as minerals, probiotics, enzymes, and etc. Vitamins are mainly used in minuscule quantities, and, sometimes, they act as antioxidants and preservatives for animal feed.

Increase in Demand for Fat-Soluble Vitamins

Fat-soluble vitamins are vitamins which are stored in the fat and released as they are required by the livestock. Fat soluble vitamins include A, D, E, and K. These vitamins work in synergy, not only with each other but also with a number of essential minerals like that of magnesium.
Vitamin A and Vitamin E are the two major fat soluble vitamins in the feed market. Vitamin A helps to maintain the internal and external linings and is critical for a healthy reproductive tract. Vitamin A is not readily available in most of the feeds and the lack of it affects the eyes of the livestock. Signs of a vitamin A deficiency include that of watery eyes, a rough hair coat, and most importantly reduction of the growth rate in the livestock. Moreover, Vitamin D is critical in regulating the absorption of calcium and phosphorus. Vitamin E is very critical in promoting livestock health. A supplementation of Vitamin E helps in inducing a lower drop in pH, and thereby to prevent the syndrome of pale, soft and exudative meat syndrome (PSE) a problem prevalent in turkeys than in broilers. A lack of vitamin E also causes failure in the reproductive system. An integration of vitamin E also helps to stabiles the oxidization in the feed. Alfalfa is a good source of vitamin E. Vitamin K is also critical in blood clotting. Though vitamin K is typically not necessary in the diet, but however the need of improved gut health and digestion drives the need for these vitamin additives types.

Increasing Use in Poultry

Vitamins are required in poultry only in small quantities, and are critical in normal body functions, growth, and reproduction. Poultry can inherently make vitamin C, and thereby there is no dietary requirement required for Vitamin C. However vitamin C supplementation is useful to feed at stressful conditions such as early stages of growth. Vitamin A is required for growth, reproduction and proper maintenance of animal cells. In addition, Vitamin D3 is critical for proper absorption and utilization of calcium and phosphorous, which are critical for growth, bone development, and eggshell formation of poultry.

Vitamin D is also critical for birds and pets, deficiency of which leads to rickets, or a phenomenon of producing thin shelled eggs with reduced hatchability, weakness in legs and muscles. Vitamin E is antioxidant and is vital for normal neurological functions. Deficiency of vitamin D leads to encephalomalacia disease in the chicken, exudative diathesis in young birds, along with muscular dystrophy. Vitamin K is critical for synthesis of prothrombin, and plays an integral role in clotting mechanisms and has a protective effect against coccidiosis. Deficiency of vitamin K may cause an increase of blood spots in eggs, hemorrhages in the legs and breast and a failure of blood clotting.

The B vitamins include vitamin thiamin, riboflavin, niacin, pantothenic acid, pyridoxine, biotin, folic acid, and cyanocobalamin. A vitamin premix is readily used to compensate for the deficit of vitamins found naturally in feed and assures adequate levels of vitamins in the poultry livestock. Riboflavin (Vitamin B2) is a critical part of enzyme systems and the vitamin is effectively used as an additive and plays a critical role in metabolism. The deficiency causes health malfunctioning and also causes paralysis in birds. In adult birds, the deficiency often leads to decreased egg production, as well as increased embryonic mortality to name a few common syndrome. Lack of Vitamin B6, B12 causes embryo mortality as well as hemorrhages in the embryo as well as deficiency, convulsions along with jerky movements are commonly witnessed in poultry.
As far as poultry production is concerned, more and more companies are involved in the business of raising, processing and marketing chickens and other forms of poultry. In US alone, about 25,000 family farmers have production contracts with these companies and approximately 95 percent of broiler chickens are produced on these farms. The trend of raising the livestock in the farms has brought about the increased usage of feed vitamins supplements in these livestock. The increased share of poultry among the livestock has helped to generate an increased demand of feed vitamins as a supplement in the last 5 years.

Key Developments in the Market:

• February 2018: Dutch group SDM reported a Q4 2017 organic growth for its animal growth and health business at 18%
• July 2017: BASF has releases a vitamin A formulation that includes an alternative to ethoxyquin for use in livestock and fish feed.

Major Players: ADISSEO, ARCHER DANIELS MIDLAND CO., BASF SE, DSM NUTRITIONAL PRODUCTS LTD., amongst others.

Reasons to Purchase this Report

• Study on the adoption of industrial feed vitamins in developing regions and its effects on the global feed additives industry.
• Analyzing various perspectives of the market with the help of Porter’s five forces analysis.
• Study on the type of feed vitamin expected to dominate the market during the forecast period.
• Study on the region expected to witness fastest growth during the forecast period.
• Identify the latest developments, market shares and strategies employed by the major market players.
• 3 months analyst support along with the Market Estimate sheet (in excel).

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