Global Eyeliner Market Insights, Forecast to 2025

Eyeliner is a cosmetic used to define the eyes. It is applied around the contours of the eye(s) to create a variety of aesthetic effects. The makeup is usually used by women and girls, sometimes for males for purpose like fashion.

Eyeliner is commonly used as a daily make up routine to define the eye or create the look of a wider or smaller eye. Eyeliner can be used as a tool to create various looks as well as highlighting different features of the eyes.

As Chinese overall economic downward trend in the past few years, and international economic situation is complicated, there will be many uncertainties for eyeliner industry in the next few years. But in a global view, Chinese consumption of cosmetics is increasing fast. The competition between manufacturers at home and abroad is fierce for the time being. The Eyeliner technology in China is relatively backward with few leading manufacturers.
Eyeliner demand has a certain space. In developed countries, there is little space to improve the sales. But in China, there is still much space. As the GDP increasing in China, Chinese market will be improved as well.
As large demand of high-end products at home and abroad, many companies try to provide high-end products with larger capacity to meet consumers’ demand and to account for larger market share.
The global Eyeliner market is valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Eyeliner market based on company, product type, end user and key regions.

This report studies the global market size of Eyeliner in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Eyeliner in these regions.
This research report categorizes the global Eyeliner market by top players/brands, region, type and end user. This report also studies the global Eyeliner market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.

The following manufacturers are covered in this report, with sales, revenue, market share for each company:
L'Oreal Paris
EsteeLauder
P&G
LVMH
SHISEIDO
Dior
Amore
Chanel
Sisley
Jordana Cosmetics
Revlon
Jane Iredale
Kate
Almay
Physicians Formula
VOV
Marykay
Marie Dalgar
Carslan
Flamingo
Bleunuit

Market size by Product
Liquid Eyeliner
Powder-based Eye Pencil
Wax-based Eye Pencils
Kohl Eyeliner
Gel Eye Liner
Market size by End User
Application I
Application II

Market size by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Indonesia
Singapore
Malaysia
Philippines
Thailand
Vietnam
Europe
Germany
France
UK
Italy
Spain
Russia
Central & South America
Brazil
Rest of Central & South America
Middle East & Africa
GCC Countries
Turkey
Egypt
South Africa

The study objectives of this report are:
To study and analyze the global Eyeliner market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
To understand the structure of Eyeliner market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Eyeliner companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.
To project the value and sales volume of Eyeliner submarkets, with respect to key regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

In this study, the years considered to estimate the market size of Eyeliner are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025

This report includes the estimation of market size for value (million US$) and volume (K Units). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Eyeliner market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Frequently Asked Questions



This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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