Global Electronic Shelf Label (ESL) Market Insights, Forecast to 2025

Electronic Shelf Label, also known by the acronym ESL. It is the latest solution for inventory and price management in the retail sector, based on the use of advanced IT technology. ESL replaces conventional paper price tags attached to the shelves of supermarkets and department stores with, for example, LCDs and electronic paper (E-paper) that show information on product price, sales promotions, etc.
ESL takes advantage of Zigbee, a low-power wireless communication technology, to keep product prices updated in real time. ESL consists of an e-paper equipped tag and gateway which delivers product information. The central server transmits information of each product to the gateway, which in turn sends such information to thousands of tags at the same time.
An electronic shelf label includes a transceiver configured to communicate with a plurality of wireless data tags associated with a plurality of retail products.
At present, in developed countries, the Electronic Shelf Label (ESL) industry is generally at a more advanced level. The world's largest enterprises are mainly concentrated in Europe. Meanwhile, foreign companies have more advanced R & D capability and leading technical level. However, foreign companies’ manufacturing cost is relatively higher, compared with Asia companies.
In the coming years, Electronic Shelf Label (ESL) market is expected to witness the highest growth rate in the Asia-Pacific region, especially in China. China has about 100 thousand chain supermarket and the penetration rate of ESL is small.
Significant and lasting barriers make entry into this market difficult. These barriers include, but are not limited to: (i) product development costs; (ii) capital requirements; (iii) intellectual property rights; (iv) regulatory requirement; and (v) Transitions’ unfair methods of competition.
Despite the presence of competition problems, due to the global recovery trend is clear, investors are still optimistic about this area, the future will still have more new investment enter the field. Even so, the market is intensely competitive .The study group recommends the new entrants just having money but without technical advantage and upstream and downstream support do not to enter into this field.
The Electronic Shelf Label (ESL) market was valued at 630 Million US$ in 2018 and is projected to reach 2490 Million US$ by 2025, at a CAGR of 18.8% during the forecast period. In this study, 2018 has been considered as the base year and 2019 to 2025 as the forecast period to estimate the market size for Electronic Shelf Label (ESL).

This report presents the worldwide Electronic Shelf Label (ESL) market size (value, production and consumption), splits the breakdown (data status 2014-2019 and forecast to 2025), by manufacturers, region, type and application.
This study also analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.

The following manufacturers are covered in this report:
SES (imagotag)
Pricer
Samsung
E Ink
Displaydata
Opticon Sensors Europe B.V
DIGI
Hanshow Technology
LG innotek
Panasonic
Altierre

Electronic Shelf Label (ESL) Breakdown Data by Type
Standard (1-3 inch)
Mid-Large (3.1-7 inch)
Large (7.1-10 inch)
Electronic Shelf Label (ESL) Breakdown Data by Application
Department Stores/Mass Merchandise
Grocery/Supermarket
Drug Stores
Specialty Stores
Others

Electronic Shelf Label (ESL) Production by Region
United States
Europe
China
Japan
South Korea
Other Regions

Electronic Shelf Label (ESL) Consumption by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Indonesia
Malaysia
Philippines
Thailand
Vietnam
Europe
Germany
France
UK
Italy
Russia
Rest of Europe
Central & South America
Brazil
Rest of South America
Middle East & Africa
GCC Countries
Turkey
Egypt
South Africa
Rest of Middle East & Africa

The study objectives are:
To analyze and research the global Electronic Shelf Label (ESL) status and future forecast，involving, production, revenue, consumption, historical and forecast.
To present the key Electronic Shelf Label (ESL) manufacturers, production, revenue, market share, and recent development.
To split the breakdown data by regions, type, manufacturers and applications.
To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends, drivers, influence factors in global and regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

In this study, the years considered to estimate the market size of Electronic Shelf Label (ESL) :
History Year: 2014 - 2018
Base Year: 2018
Estimated Year: 2019
Forecast Year: 2019 - 2025

This report includes the estimation of market size for value (million USD) and volume (K Units). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Electronic Shelf Label (ESL) market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Frequently Asked Questions