Global E-reader Market Insights, Forecast to 2025

An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
There are only a handful of key regional players that have any sort of sales record and loyal customers. One of the most well-known is Tolino, which comprises of an alliance of telecom and tech companies that wanted to develop e-readers and open a digital bookstore to prevent Amazon from dominating the German market. Netherlands based Icarus has a fond place in geeks hearts because they were one of the first ones to develop open Android based e-readers, that allow you to install apps just like you would on a smartphone and tablet. Pocketbook tends to dominate Eastern Europe and Russia and Onyx Boox is primarily focused on the Chinese market. Hanvon, a former member of the world’s top 5 manufacturers has turned to focus their old expertized fields which are face recognition and E-drawing board, further cutting down the revenue share by E-reader.
The global market of E-reader is certainly going to shrink further in the next few years because there has no reason that people more necessarily need an E-reader rather than a tablet. Although E-readers are easy to produce, when a new brand is introduced, it can hardly win popularity from people who are used to the few common names. Despite that, only big vendors such as Amazon and Kobo are able to buy components from upstream suppliers in mass volume with cheaper cost. The future E-reader manufacturers will face pressure from both product novelty and pricing.
The global E-reader market is valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025. The objectives of this study are to define, segment, and project the size of the E-reader market based on company, product type, end user and key regions.

This report studies the global market size of E-reader in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of E-reader in these regions.
This research report categorizes the global E-reader market by top players/brands, region, type and end user. This report also studies the global E-reader market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.

The following manufacturers are covered in this report, with sales, revenue, market share for each company:
Amazon
Kobo
Sony
Hanvon
Pocketbook
Ematic
Alurateck

Market size by Product
E-ink E-Reader
TFT-LCD E-reader
Market size by End User
Ages <18
Ages 18-35
Ages 36-50
Ages >50

Market size by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Indonesia
Singapore
Malaysia
Philippines
Thailand
Vietnam
Europe
Germany
France
UK
Italy
Spain
Russia
Central & South America
Brazil
Rest of Central & South America
Middle East & Africa
GCC Countries
Turkey
Egypt
South Africa

The study objectives of this report are:
To study and analyze the global E-reader market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
To understand the structure of E-reader market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global E-reader companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.
To project the value and sales volume of E-reader submarkets, with respect to key regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

In this study, the years considered to estimate the market size of E-reader are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025

This report includes the estimation of market size for value (million US$) and volume (K Units). Both top-down and bottom-up approaches have been used to estimate and validate the market size of E-reader market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Frequently Asked Questions



This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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