Global DSP (Demand-Side Platform) Market Size, Status and Forecast 2020-2026

Final Report will add the analysis of the impact of COVID-19 on this industryDSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
RTB is the most widely used DSP (Demand-Side Platform) in market, which accounts for about 67.17% of the whole DSP (Demand-Side Platform) market, because of its widely used by the majority companies.
Market Analysis and Insights: Global DSP (Demand-Side Platform) Market
In 2019, the global DSP (Demand-Side Platform) market size was US$ 10110 million and it is expected to reach US$ 69340 million by the end of 2026, with a CAGR of 31.3% during 2021-2026.
Global DSP (Demand-Side Platform) Scope and Market Size
DSP (Demand-Side Platform) market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global DSP (Demand-Side Platform) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the DSP (Demand-Side Platform) market is segmented into RTB (Real Time Bidding), PPB (Programmatic Premium Buying), etc.
Segment by Application, the DSP (Demand-Side Platform) market is segmented into Retail, Automotive, Financial, Telecom, Others, etc.
Regional and Country-level Analysis
The DSP (Demand-Side Platform) market is analysed and market size information is provided by regions (countries).
The key regions covered in the DSP (Demand-Side Platform) market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and DSP (Demand-Side Platform) Market Share Analysis
DSP (Demand-Side Platform) market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in DSP (Demand-Side Platform) business, the date to enter into the DSP (Demand-Side Platform) market, DSP (Demand-Side Platform) product introduction, recent developments, etc.
The major vendors include Criteo, Double Click, Facebook Ads Manager, Adobe, Trade Desk, Amazon (AAP), Appnexus, Dataxu, Mediamath, SocioMatic, Sizmek, Tubemogul, Oath Inc, AdForm, Amobee, Centro Inc, etc.

This report focuses on the global DSP (Demand-Side Platform) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the DSP (Demand-Side Platform) development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Double Click
Facebook Ads Manager
Trade Desk
Amazon (AAP)
Oath Inc
Centro Inc

Market segment by Type, the product can be split into

RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)

Market segment by Application, split into


Market segment by Regions/Countries, this report covers

North America
Southeast Asia
Central & South America

The study objectives of this report are:

To analyze global DSP (Demand-Side Platform) status, future forecast, growth opportunity, key market and key players.
To present the DSP (Demand-Side Platform) development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of DSP (Demand-Side Platform) are as follows:
History Year: 2015-2019

Base Year:


Estimated Year:

Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Frequently Asked Questions

This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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