Global Dry Shampoo Market - Growth, Trends, and Forecast (2022 - 2030)
Dry Shampoo Market Insight
The global dry shampoo market is projected to grow at the rate of 6.25% during the forecast period 2018 to 2023. Most of the dry shampoo contains alcohol or corn starch which absorbs grease and excess oil present in the hair. Also, dry shampoo gives a shiny and fresh look to the hair compare to normal liquid shampoo. These factors are attracting consumers to buy more dry shampoo products compare to normal shampoo. Rising preference for organic and natural hair care products is another major factor drivinggrowth of dry shampoo market across the globe. Moreover, growing influence of the fashion industry and advertisements is another factor driving sales of dry shampoo from last few years. Innovation is critical in the hair category because consumers, predominantly women, have an evolving cycle of hair concerns and are constantly changing their hairstyle which is likely to play major role in dry shampoo market growth in upcoming years.
Growing Preference for Convenient Personal Care Products to Drive the Dry Shampoo Market Growth
Increasing demand from working population for hair care products which are easy for application and take less time than usual, is driving the dry shampoo market growth across the globe. Rising awareness about side effect of regular shampoo products with chemical ingredients is driving the sales of dry shampoos made from natural variants. Key players are using celebrities for endorsement of dry shampoo, which is encouraging consumers to replace liquid shampoo with dry shampoo and it is helping increase adoption among common consumers. Many dry shampoos available in the market made by major brands have powders like Talc as the active ingredient. Talc is good absorbent of moisture, however long term use of it has been under investigation to have an increased risk of cancers including lung cancer. This factor is forcing key players to use more natural ingredients compared to chemical variants.
Spray Form of Dry Shampoo is Likely to Witness Fastest Growth during the Forecast Period
Decreasing sales of regular shampoos which contain harsh chemicals and associated with loss of shine and strength of hair, is creating huge opportunity to boost the sales of dry shampoos with natural ingredients. Additionally, growing hair fall concerns and the increasing occurrence of scalp related diseases is encouraging consumers to buy natural and herbal hair care solutions which is likely to play important role in the dry shampoo market growth during the forecast period. Powder form of dry shampoo are majorly used to get rid of extra oils from the scalp as it can be applied directly on to on the scalp, preferably in the areas that tend to get oily. Availability of spray dry shampoo especially in semi-permanent form that does not penetrate as deeply into the hair shaft as permanent formulas do, is influencing the sales of dry shampoo in the form of spray.
Rising Demand for Hair Care Products to Drive the Market Growth in Asia-Pacific
North America holds significant share in dry shampoo market owing to the fast paced life styles of the consumers, as it is a water efficient product, which is easy and convenient to use. Additionally, increasing demand for personal care products in North America is also expected to support the growth of dry shampoo market. For instance, according to the United States Census Bureau, the total retail trade sales of personal care and health care products in the US witnessed growth of 5.34% during 2014 to 2015. This paradigm shift is further influencing with rising awareness about the benefits of dry shampoo, which is consequently driving the global dry shampoo market in the region. In developed economies, with the declining growth rate of the normal (liquid) shampoo market, the key players have started to promote their dry shampoo products with consumers which is driving the market growth.
Key Developments in Dry Shampoo Market
July 2017 - Yellow Wood Partners has acquired Freeman Beauty, from the equity firm Champlain Capital. Freeman is based in Los Angeles. Freeman brands are recognized as leaders in the mass facial mask and dry shampoo categories and enjoy broad distribution in mass and specialty oriented beauty and personal care channels.
January 2017 - Revlon Inc., announced a new organization structure that enables Revlon to meet its long-term growth objectives and effectively compete in the rapidly evolving global beauty industry. This new business structure is expected to strengthen the focus of Revlon on building brand equity and gaining customer satisfaction.
Competitive Landscape of Dry Shampoo Market
Major Key Players - Church & Dwight Co, Inc., Coty Inc., Henkel AG & Company KGaA, Kao Corporation, L Oreal SA, New Avon LLC., Pierre Fabre, Procter & Gamble Company, Revlon Inc., Shiseido Company Ltd., The Estee Lauder Companies Inc. and Unilever, among others.
Reasons to Purchase the Dry Shampoo Market Research Report
• Analyzing outlook of the market with the recent trends and Porters five forces analysis
• Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst supports, along with the Market Estimates sheet in excel
Customization of Dry Shampoo Market Research Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
The global dry shampoo market is projected to grow at the rate of 6.25% during the forecast period 2018 to 2023. Most of the dry shampoo contains alcohol or corn starch which absorbs grease and excess oil present in the hair. Also, dry shampoo gives a shiny and fresh look to the hair compare to normal liquid shampoo. These factors are attracting consumers to buy more dry shampoo products compare to normal shampoo. Rising preference for organic and natural hair care products is another major factor drivinggrowth of dry shampoo market across the globe. Moreover, growing influence of the fashion industry and advertisements is another factor driving sales of dry shampoo from last few years. Innovation is critical in the hair category because consumers, predominantly women, have an evolving cycle of hair concerns and are constantly changing their hairstyle which is likely to play major role in dry shampoo market growth in upcoming years.
Growing Preference for Convenient Personal Care Products to Drive the Dry Shampoo Market Growth
Increasing demand from working population for hair care products which are easy for application and take less time than usual, is driving the dry shampoo market growth across the globe. Rising awareness about side effect of regular shampoo products with chemical ingredients is driving the sales of dry shampoos made from natural variants. Key players are using celebrities for endorsement of dry shampoo, which is encouraging consumers to replace liquid shampoo with dry shampoo and it is helping increase adoption among common consumers. Many dry shampoos available in the market made by major brands have powders like Talc as the active ingredient. Talc is good absorbent of moisture, however long term use of it has been under investigation to have an increased risk of cancers including lung cancer. This factor is forcing key players to use more natural ingredients compared to chemical variants.
Spray Form of Dry Shampoo is Likely to Witness Fastest Growth during the Forecast Period
Decreasing sales of regular shampoos which contain harsh chemicals and associated with loss of shine and strength of hair, is creating huge opportunity to boost the sales of dry shampoos with natural ingredients. Additionally, growing hair fall concerns and the increasing occurrence of scalp related diseases is encouraging consumers to buy natural and herbal hair care solutions which is likely to play important role in the dry shampoo market growth during the forecast period. Powder form of dry shampoo are majorly used to get rid of extra oils from the scalp as it can be applied directly on to on the scalp, preferably in the areas that tend to get oily. Availability of spray dry shampoo especially in semi-permanent form that does not penetrate as deeply into the hair shaft as permanent formulas do, is influencing the sales of dry shampoo in the form of spray.
Rising Demand for Hair Care Products to Drive the Market Growth in Asia-Pacific
North America holds significant share in dry shampoo market owing to the fast paced life styles of the consumers, as it is a water efficient product, which is easy and convenient to use. Additionally, increasing demand for personal care products in North America is also expected to support the growth of dry shampoo market. For instance, according to the United States Census Bureau, the total retail trade sales of personal care and health care products in the US witnessed growth of 5.34% during 2014 to 2015. This paradigm shift is further influencing with rising awareness about the benefits of dry shampoo, which is consequently driving the global dry shampoo market in the region. In developed economies, with the declining growth rate of the normal (liquid) shampoo market, the key players have started to promote their dry shampoo products with consumers which is driving the market growth.
Key Developments in Dry Shampoo Market
July 2017 - Yellow Wood Partners has acquired Freeman Beauty, from the equity firm Champlain Capital. Freeman is based in Los Angeles. Freeman brands are recognized as leaders in the mass facial mask and dry shampoo categories and enjoy broad distribution in mass and specialty oriented beauty and personal care channels.
January 2017 - Revlon Inc., announced a new organization structure that enables Revlon to meet its long-term growth objectives and effectively compete in the rapidly evolving global beauty industry. This new business structure is expected to strengthen the focus of Revlon on building brand equity and gaining customer satisfaction.
Competitive Landscape of Dry Shampoo Market
Major Key Players - Church & Dwight Co, Inc., Coty Inc., Henkel AG & Company KGaA, Kao Corporation, L Oreal SA, New Avon LLC., Pierre Fabre, Procter & Gamble Company, Revlon Inc., Shiseido Company Ltd., The Estee Lauder Companies Inc. and Unilever, among others.
Reasons to Purchase the Dry Shampoo Market Research Report
• Analyzing outlook of the market with the recent trends and Porters five forces analysis
• Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst supports, along with the Market Estimates sheet in excel
Customization of Dry Shampoo Market Research Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
Frequently Asked Questions
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