Global Athletic Tape Market Insights, Forecast to 2025

Athletic taping is the process of applying tape directly to the skin in order to maintain a stable position of bones and muscles during athletic activity. It is a procedure that uses tape, attached to the skin, to physically keep in place muscles or bones at a certain position. This reduces pain and aids recovery. Taping is usually used to help recover from overuse and other injuries. The general goals of athletic taping are to restrict the motion of an injured joint, compress soft tissues to reduce swelling, support anatomical structures involved in the injury, serve as a splint or secure a splint, secure dressing or bandages, protect the injured joint from re-injury, and protect the injured part while the injured part is in the healing process.
The major manufacturers of Athletic Tape are located in China, Japan, South Korea and the United States. The main consumption areas are the United States, Europe and Japan. North America is the largest consumption market, its consumption accounted for over 37.8% of the global market in 2017, followed by Europe and Asia.
There is a very obvious OEM phenomenon in Athletic Tape industry. China as the Asian representation region is the main OEM Athletic Tape manufacturing country. Due to China's relatively low labor costs, raw material costs, the prices of OEM product are very low. But the OEM factory’s own brand sales are very poor due to its unknown brand.
There is a great brand effect in this industry; the customer will choose more well-known brands in the acceptable price.
There are still negative reports said the product without effect can only bring psychological comfort to users. Since the Olympic effect decreased in recent years, the average growth rate dropped to 19% during 2013 to 2017. Chinese consumption market has not yet well-developed; there is a huge potential market.
The industry is currently in the developing stage. The next five years, the growth rate of the Athletic Tape consumption will show a smooth down curve. The slow downward trend in recent years will maintain in the future. As competition intensifies, prices will also show a downward trend. Similarly, there will be fluctuation in gross margin. Proposal to increase the use of product publicity and free courses investment, expand product awareness, to help consumers use the product correctly to play the original effect.
The global Athletic Tape market is valued at 340 million US$ in 2018 and will reach 670 million US$ by the end of 2025, growing at a CAGR of 8.9% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Athletic Tape market based on company, product type, end user and key regions.

This report studies the global market size of Athletic Tape in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Athletic Tape in these regions.
This research report categorizes the global Athletic Tape market by top players/brands, region, type and end user. This report also studies the global Athletic Tape market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.

The following manufacturers are covered in this report, with sales, revenue, market share for each company:
Kinesio Taping
3M
SpiderTech
KT TAPE
Johnson & Johnson
RockTape
Jaybird & Mais
Mueller
StrengthTape
Atex Medical
Towatek Korea
K-active
Healixon
LP Support
TERA Medical
Kindmax
DL Medical&Health
Socko
Medsport
GSPMED

Market size by Product
Roll Tape
Pre-cut Bandage
Market size by End User
Pharmacy & Drugstore
Online Shop
Sports Franchised Store
Hospital & Physiotherapy & Chiropractic
Other

Market size by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Indonesia
Singapore
Malaysia
Philippines
Thailand
Vietnam
Europe
Germany
France
UK
Italy
Spain
Russia
Central & South America
Brazil
Rest of Central & South America
Middle East & Africa
GCC Countries
Turkey
Egypt
South Africa

The study objectives of this report are:
To study and analyze the global Athletic Tape market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
To understand the structure of Athletic Tape market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Athletic Tape companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.
To project the value and sales volume of Athletic Tape submarkets, with respect to key regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

In this study, the years considered to estimate the market size of Athletic Tape are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025

This report includes the estimation of market size for value (million US$) and volume (K Units). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Athletic Tape market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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