Global Active Geofencing Market - Segmented by Component Type (Near-to-Eye (NTE), Projection), Application (Automotive, Medical, Consumer Electronics) and Region - Growth, Trends, and Forecast (2022 - 2030)

The global active geofencing market is projected to register at a CAGR of 24.1% over the forecast period of 2018-2023. The scope of the report includes insights on the solutions offered by major players, including providers of hardware, software platform, services, and integration solutions. The regions included in this study are - North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. The study also offers insights on various end users, such as healthcare, BFSI, retail, defense, etc. The organization size and type of geofencing have also been covered in the study.

Industry-based Demand is High Due to Increased Tracking of Asset and Stock Location

The real-time location and tracking of the movements of the materials in the industry provides the industry the most needed control over the flow of the process. The control allows the industry to track the movement of the inventory, semi-processed materials, and the processed materials in real time, thus allowing it to reduce the wastages of resources.

Small- and Medium-scale Businesses are Increasingly Adopting Geofencing

The use of smartphones has enabled small- and medium-scale businesses to reach out to customers visiting their premises. Access to applications, like Google Earth, has allowed people to know about the nearby places. A small business uses geofencing to let the customers in the locality know about its new products and offers and retain them, if they visit the locality. The demand in this segment is increasing, particularly in developed and emerging countries, mainly in urban areas.

Key Developments in the Market

• January 2018 - Bluedot Innovation launched Bluedot Location Marketing on the Salesforce AppExchange. This has empowered businesses to connect with their customers, partners, and employees in entirely new ways. Bluedot Location Marketing offers accurate location services and geofencing, empowering brands to harness the power of location, to build personalized journeys.

Major Players : BLUEDOT INNOVATION, GIMBAL¸ GOOGLE LLC, IBM CORP., MICROSOFT CORP., RADAR LABS INC., SAMSUNG ELECTRONICS, VERVE, amongst others.

Reasons to Purchase this Report

• Current and future global active geofencing market outlook.
• Performance of various segments of the market.
• Analyzing different perspectives of the market, with the help of Porter’s five forces analysis.
• The segments and sub-segments that are expected to dominate the market.
• The regions that are expected to witness expedited growth during the forecast period.
• The latest developments, market shares, and strategies employed by the major market players.
• 3 months analyst support along with the Market Estimate sheet (in excel)

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This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
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The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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