About this market
The market will be driven by the growing demand for volumetric displays in retail sector. Retailers are focusing on adopting volumetric technology to improve product promotion. The use of this technology will enable consumers to view a product in the 3D space. analysts have predicted that the volumetric display market will register a CAGR of almost 43% by 2022.
Market Overview
Increased use in 3D advertising
With the increase in e-commerce sales, the retailers are focusing on strategies such as the use of holographic displays in their stores, which enables the retailers to boost customer engagement and conversion.
Technological limitations of volumetric displays
Certain limitations such as the 3D projection in volumetric displays will not be visible or prominent under direct sunlight. Thus, affecting the adoption of volumetric displays.
For the detailed list of factors that will drive and challenge the growth of the volumetric display market during the 2018-2022, view our report.
Competitive Landscape
The market appears to be concentrated and with the presence of several companies including Techman-Head Group and Brackett Aircraft Company the competitive environment is quite intense. Factors such as the increased use in 3D advertising and the growing demand for volumetric displays in retail sector, will provide considerable growth opportunities to volumetric display manufactures. Brackett Aircraft Company, Techman-Head Group, HYDRO SYSTEMS, and K&M Airporttecknik are some of the major companies covered in this report.