About this market
Personalization and customization of jewelry is likely to drive market growth. Owing to the varying requirements and rapidly changing lifestyle of customers, customization and personalization of imitation jewelry is becoming popular. Prominent vendors in the market are offering customized and personalized services for imitation jewelry. analysts have predicted that the imitation jewelry market will register a CAGR of over 7% by 2023.
Market Overview
Availability of distinct and innovative jewelry design
The changes in consumer taste and preferences in terms of jewelry designs and increasing awareness about distinct and innovative fashion jewelry designs is expected to drive growth in the imitation jewelry market.
Threat from counterfeit products
With the growing penetration of counterfeit jewelry, consumers may not be able to differentiate them from genuine products. The influx of fake products is particularly through online/e-commerce platform.
For the detailed list of factors that will drive and challenge the growth of the imitation jewelry market during the 2019-2023, view our report.
Competitive Landscape
The market appears to be fragmented and with the presence of several companies including NEW AVON and TIFFANY & CO the competitive environment is quite intense. Factors such as the personalization and customization of jewelry and the availability of distinct and innovative jewelry design, will provide considerable growth opportunities to imitation jewelry manufactures. Gianni Versace, Kering, LVMH, NEW AVON, and TIFFANY & CO are some of the major companies covered in this report.