About this market
The use of analytics enhancing the efficiency of data quality tools is expected to drive growth in the market. The current generation of data quality tools are being deployed in conjunction with visualization tools by enterprises. This is helping business users in identifying and performing a root cause analysis of data quality issues with help of interactive graphics. The analysts have predicted that the data quality tools market in APAC will register a CAGR of close to 23% by 2023.
Market Overview
Need to improve customer engagement
Data quality strategies of organizations are focused on enhancing customer satisfaction and performing accurate customer profiling to capitalize on market opportunities.
Lack of awareness and data quality roles within organizations
Many organizations do not measure the financial losses that arise due to poor data quality. Lack of such assessments or the awareness of it hinders the adoption of data quality tools.
For the detailed list of factors that will drive and challenge the growth of the data quality tools market in APAC during the 2019-2023, view our report.
Competitive Landscape
The market appears to be fragmented and with the presence of several companies including IBM and Informatica the competitive environment is quite intense. Factors such as the use of analytics enhancing the efficiency of data quality tools and the need to improve customer engagement, will provide considerable growth opportunities to data quality tools market in APAC manufactures. IBM, Informatica, Oracle, SAS Institute, and Talend are some of the major companies covered in this report.