PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT o 2.1 Preface o 2.2 Preface o 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE o Market ecosystem o Market characteristics o Market segmentation analysis o Value chain analysis PART 04: MARKET SIZING o Market definition o Market sizing 2019 o Market size and forecast 2019-2024 o Market outlook PART 05: FIVE FORCES ANALYSIS o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition PART 06: MARKET SEGMENTATION BY PRODUCT o Market segmentation by product o Comparison by product o Laundry detergent - Market size and forecast 2019-2024 o Fabric softener - Market size and forecast 2019-2024 o Others - Market size and forecast 2019-2024 o Market opportunity by product PART 07: CUSTOMER LANDSCAPE PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL o Market segmentation by distribution channel o Comparison by distribution channel o Offline - Market size and forecast 2019-2024 o Online - Market size and forecast 2019-2024 o Market opportunity by distribution channel PART 09: GEOGRAPHIC LANDSCAPE o Geographic segmentation o Geographic comparison o APAC - Market size and forecast 2019-2024 o North America - Market size and forecast 2019-2024 o Europe - Market size and forecast 2019-2024 o South America - Market size and forecast 2019-2024 o MEA - Market size and forecast 2019-2024 o Key leading countries o Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES o Market drivers o Market challenges PART 12: MARKET TRENDS o Usage of eco-friendly laundry care products o Increased adoption of dryer sheets o Use of social media marketing PART 13: VENDOR LANDSCAPE o Overview o Landscape disruption o Competitive scenario PART 14: VENDOR ANALYSIS o Vendors covered o Vendor classification o Market positioning of vendors o Church & Dwight Co. Inc. o Colgate-Palmolive Co. o Henkel AG & Co. KGaA o Kao Corp. o Reckitt Benckiser Group Plc o S. C. Johnson & Son Inc. o The Clorox Co. o The Procter & Gamble Co. o Unilever Group o Venus Laboratories DBA Earth Friendly Products PART 15: APPENDIX o Research methodology o List of abbreviations o Definition of market positioning of vendors PART 16: EXPLORE TECHNAVIO Exhibit 01: Global household products market Exhibit 02: Segments of global household products market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Vendors: Key offerings Exhibit 07: Market size 2019 Exhibit 08: Global market: Size and forecast 2019-2024 ($ millions) Exhibit 09: Global market: Year-over-year growth 2020-2024 (%) Exhibit 10: Five forces analysis 2019 Exhibit 11: Five forces analysis 2024 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2019 Exhibit 18: Product - Market share 2019-2024 (%) Exhibit 19: Comparison by product Exhibit 20: Laundry detergent - Market size and forecast 2019-2024 ($ millions) Exhibit 21: Laundry detergent - Year-over-year growth 2020-2024 (%) Exhibit 22: Fabric softener - Market size and forecast 2019-2024 ($ millions) Exhibit 23: Fabric softener - Year-over-year growth 2020-2024 (%) Exhibit 24: Others - Market size and forecast 2019-2024 ($ millions) Exhibit 25: Others - Year-over-year growth 2020-2024 (%) Exhibit 26: Market opportunity by product Exhibit 27: Customer landscape Exhibit 28: Distribution channel - Market share 2019-2024 (%) Exhibit 29: Comparison by distribution channel Exhibit 30: Offline - Market size and forecast 2019-2024 ($ millions) Exhibit 31: Offline - Year-over-year growth 2020-2024 (%) Exhibit 32: Online - Market size and forecast 2019-2024 ($ millions) Exhibit 33: Online - Year-over-year growth 2020-2024 (%) Exhibit 34: Market opportunity by distribution channel Exhibit 35: Market share by geography 2019-2024 (%) Exhibit 36: Geographic comparison Exhibit 37: APAC - Market size and forecast 2019-2024 ($ millions) Exhibit 38: APAC - Year-over-year growth 2020-2024 (%) Exhibit 39: North America - Market size and forecast 2019-2024 ($ millions) Exhibit 40: North America - Year-over-year growth 2020-2024 (%) Exhibit 41: Europe - Market size and forecast 2019-2024 ($ millions) Exhibit 42: Europe - Year-over-year growth 2020-2024 (%) Exhibit 43: South America - Market size and forecast 2019-2024 ($ millions) Exhibit 44: South America - Year-over-year growth 2020-2024 (%) Exhibit 45: MEA - Market size and forecast 2019-2024 ($ millions) Exhibit 46: MEA - Year-over-year growth 2020-2024 (%) Exhibit 47: Key leading countries Exhibit 48: Market opportunity Exhibit 49: Impact of drivers and challenges Exhibit 50: Vendor landscape Exhibit 51: Landscape disruption Exhibit 52: Vendors covered Exhibit 53: Vendor classification Exhibit 54: Market positioning of vendors Exhibit 55: Church & Dwight Co. Inc. - Vendor overview Exhibit 56: Church & Dwight Co. Inc. - Business segments Exhibit 57: Church & Dwight Co. Inc. - Organizational developments Exhibit 58: Church & Dwight Co. Inc. - Geographic focus Exhibit 59: Church & Dwight Co. Inc. - Segment focus Exhibit 60: Church & Dwight Co. Inc. - Key offerings Exhibit 61: Colgate-Palmolive Co. - Vendor overview Exhibit 62: Colgate-Palmolive Co. - Product segments Exhibit 63: Colgate-Palmolive Co. - Organizational developments Exhibit 64: Colgate-Palmolive Co. - Geographic focus Exhibit 65: Colgate-Palmolive Co. - Segment focus Exhibit 66: Colgate-Palmolive Co. - Key offerings Exhibit 67: Henkel AG & Co. KGaA - Vendor overview Exhibit 68: Henkel AG & Co. KGaA - Business segments Exhibit 69: Henkel AG & Co. KGaA - Organizational developments Exhibit 70: Henkel AG & Co. KGaA - Geographic focus Exhibit 71: Henkel AG & Co. KGaA - Segment focus Exhibit 72: Henkel AG & Co. KGaA - Key offerings Exhibit 73: Kao Corp. - Vendor overview Exhibit 74: Kao Corp. - Business segments Exhibit 75: Kao Corp. - Organizational developments Exhibit 76: Kao Corp. - Geographic focus Exhibit 77: Kao Corp. - Segment focus Exhibit 78: Kao Corp. - Key offerings Exhibit 79: Reckitt Benckiser Group Plc - Vendor overview Exhibit 80: Reckitt Benckiser Group Plc - Business segments Exhibit 81: Reckitt Benckiser Group Plc - Organizational developments Exhibit 82: Reckitt Benckiser Group Plc - Geographic focus Exhibit 83: Reckitt Benckiser Group Plc - Segment focus Exhibit 84: Reckitt Benckiser Group Plc - Key offerings Exhibit 85: S. C. Johnson & Son Inc. - Vendor overview Exhibit 86: S. C. Johnson & Son Inc. - Product segments Exhibit 87: S. C. Johnson & Son Inc. - Organizational developments Exhibit 88: S. C. Johnson & Son Inc. - Key offerings Exhibit 89: The Clorox Co. - Vendor overview Exhibit 90: The Clorox Co. - Business segments Exhibit 91: The Clorox Co. - Organizational developments Exhibit 92: The Clorox Co. - Geographic focus Exhibit 93: The Clorox Co. - Segment focus Exhibit 94: The Clorox Co. - Key offerings Exhibit 95: The Procter & Gamble Co. - Vendor overview Exhibit 96: The Procter & Gamble Co. - Business segments Exhibit 97: The Procter & Gamble Co. - Organizational developments Exhibit 98: The Procter & Gamble Co. - Geographic focus Exhibit 99: The Procter & Gamble Co. - Segment focus Exhibit 100: The Procter & Gamble Co. - Key offerings Exhibit 101: Unilever Group - Vendor overview Exhibit 102: Unilever Group - Business segments Exhibit 103: Unilever Group - Organizational developments Exhibit 104: Unilever Group - Geographic focus Exhibit 105: Unilever Group - Segment focus Exhibit 106: Unilever Group - Key offerings Exhibit 107: Venus Laboratories DBA Earth Friendly Products - Vendor overview Exhibit 108: Venus Laboratories DBA Earth Friendly Products - Product segments Exhibit 109: Venus Laboratories DBA Earth Friendly Products - Key offerings Exhibit 110: Validation techniques employed for market sizing Exhibit 111: Definition of market positioning of vendors

Church & Dwight Co. Inc.,Colgate-Palmolive Co.,Henkel AG & Co. KGaA,Kao Corp.,Reckitt Benckiser Group Plc,S. C. Johnson & Son Inc.,The Clorox Co.,The Procter & Gamble Co.,Unilever Group,Venus Laboratories DBA Earth Friendly Products