• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2019 o Market outlook: Forecast for 2019 - 2024 • Five Forces Analysis o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Product o Market segments o Comparison by Product placement o Activity and ride-on toys - Market size and forecast 2019-2024 o Infant and pre-school toys - Market size and forecast 2019-2024 o Plush toys - Market size and forecast 2019-2024 o Games and puzzles - Market size and forecast 2019-2024 o Others - Market size and forecast 2019-2024 o Market opportunity by Product • Customer landscape o Overview • Geographic Landscape o Geographic segmentation o Geographic comparison o North America - Market size and forecast 2019-2024 o APAC - Market size and forecast 2019-2024 o Europe - Market size and forecast 2019-2024 o South America - Market size and forecast 2019-2024 o MEA - Market size and forecast 2019-2024 o Key leading countries o Market opportunity by geography • Drivers, Challenges, and Trends o Market drivers o Volume driver - Demand led growth o Volume driver - Supply led growth o Volume driver - External factors o Volume driver - Demand shift in adjacent markets o Price driver - Inflation o Price driver - Shift from lower to higher priced units o Market challenges o Market trends • Vendor Landscape o Overview o Landscape disruption • Vendor Analysis o Vendors covered o Market positioning of vendors o Alibaba Group Holding Ltd. o Amazon.com Inc. o Fat Brain Holdings LLC o Kohl's Corp. o Nordstrom Inc. o Overstock.com Inc. o Target Corp. o The Walt Disney Co. o TinToyArcade.com LLC o Walmart Inc. • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibits • 1.Key Finding 1 • 2.Key Finding 2 • 3.Key Finding 3 • 4.Key Finding 5 • 5.Key Finding 6 • 6.Key Finding 7 • 7.Key Finding 8 • 8.Market in focus • 9.Parent market • 10.Market characteristics • 11.Product / Service portfolio of key vendors included in the market definition • 12.Market segments • 13.Global - Market size and forecast 2019 - 2024 ($ billion) • 14.Global market: Year-over-year growth 2019 - 2024 (%) • 15.Five forces analysis 2019 & 2024 • 16.Bargaining power of buyers • 17.Bargaining power of suppliers • 18.Threat of new entrants • 19.Threat of substitutes • 20.Threat of rivalry • 21.Market condition - Five forces 2019 • 22.Product placement - Market share 2019-2024 (%) • 23.Comparison by Product placement • 24.Activity and ride-on toys - Market size and forecast 2019-2024 ($ billion) • 25.Activity and ride-on toys - Year-over-year growth 2019-2024 (%) • 26.Infant and pre-school toys - Market size and forecast 2019-2024 ($ billion) • 27.Infant and pre-school toys - Year-over-year growth 2019-2024 (%) • 28.Plush toys - Market size and forecast 2019-2024 ($ billion) • 29.Plush toys - Year-over-year growth 2019-2024 (%) • 30.Games and puzzles - Market size and forecast 2019-2024 ($ billion) • 31.Games and puzzles - Year-over-year growth 2019-2024 (%) • 32.Others - Market size and forecast 2019-2024 ($ billion) • 33.Others - Year-over-year growth 2019-2024 (%) • 34. Market opportunity by Product • 35.Customer landscape • 36.Market share by geography 2019-2024 (%) • 37.Geographic comparison • 38.North America - Market size and forecast 2019-2024 ($ billion) • 39.North America - Year-over-year growth 2019-2024 (%) • 40.APAC - Market size and forecast 2019-2024 ($ billion) • 41.APAC - Year-over-year growth 2019-2024 (%) • 42.Europe - Market size and forecast 2019-2024 ($ billion) • 43.Europe - Year-over-year growth 2019-2024 (%) • 44.South America - Market size and forecast 2019-2024 ($ billion) • 45.South America - Year-over-year growth 2019-2024 (%) • 46.MEA - Market size and forecast 2019-2024 ($ billion) • 47.MEA - Year-over-year growth 2019-2024 (%) • 48.Key leading countries • 49.Market opportunity by geography ($ billion) • 50.Impact of drivers and challenges • 51.Vendor landscape • 52.Landscape disruption • 53.Industry risks • 54.Vendors covered • 55.Market positioning of vendors • 56.Alibaba Group Holding Ltd. - Overview • 57.Alibaba Group Holding Ltd. - Business segments • 58.Alibaba Group Holding Ltd. - Key offerings • 59.Alibaba Group Holding Ltd. - Key customers • 60.Alibaba Group Holding Ltd. - Segment focus • 61.Amazon.com Inc. - Overview • 62.Amazon.com Inc. - Business segments • 63.Amazon.com Inc. - Key offerings • 64.Amazon.com Inc. - Key customers • 65.Amazon.com Inc. - Segment focus • 66.Fat Brain Holdings LLC - Overview • 67.Fat Brain Holdings LLC - Product and service • 68.Fat Brain Holdings LLC - Key offerings • 69.Fat Brain Holdings LLC - Key customers • 70.Fat Brain Holdings LLC - Segment focus • 71.Kohl's Corp. - Overview • 72.Kohl's Corp. - Business segments • 73.Kohl's Corp. - Key offerings • 74.Kohl's Corp. - Key customers • 75.Kohl's Corp. - Segment focus • 76.Nordstrom Inc. - Overview • 77.Nordstrom Inc. - Business segments • 78.Nordstrom Inc. - Key offerings • 79.Nordstrom Inc. - Key customers • 80.Nordstrom Inc. - Segment focus • 81.Overstock.com Inc. - Overview • 82.Overstock.com Inc. - Business segments • 83.Overstock.com Inc. - Key offerings • 84.Overstock.com Inc. - Key customers • 85.Overstock.com Inc. - Segment focus • 86.Target Corp. - Overview • 87.Target Corp. - Business segments • 88.Target Corp. - Key offerings • 89.Target Corp. - Key customers • 90.Target Corp. - Segment focus • 91.The Walt Disney Co. - Overview • 92.The Walt Disney Co. - Business segments • 93.The Walt Disney Co. - Key offerings • 94.The Walt Disney Co. - Key customers • 95.The Walt Disney Co. - Segment focus • 96.TinToyArcade.com LLC - Overview • 97.TinToyArcade.com LLC - Product and service • 98.TinToyArcade.com LLC - Key offerings • 99.TinToyArcade.com LLC - Key customers • 100.TinToyArcade.com LLC - Segment focus • 101.Walmart Inc. - Overview • 102.Walmart Inc. - Business segments • 103.Walmart Inc. - Key offerings • 104.Walmart Inc. - Key customers • 105.Walmart Inc. - Segment focus • 106.Currency conversion rates for US$ • 107.Research Methodology • 108.Validation techniques employed for market sizing • 109.Information sources • 110.List of abbreviations

Alibaba Group Holding Ltd., Amazon.com Inc., Fat Brain Holdings LLC, Kohl's Corp., Nordstrom Inc., Overstock.com Inc., Target Corp., TinToyArcade.com LLC, Walmart Inc., The Walt Disney Co