1 Mobile AB Testing Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of Mobile AB Testing 1.3 Mobile AB Testing Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Europe Mobile AB Testing Value and Growth Rate from 2014-2024 1.4 Market Segmentation 1.4.1 Types of Mobile AB Testing 1.4.2 Applications of Mobile AB Testing 1.4.3 Research Countries 1.5 Market Dynamics 1.5.1 Drivers 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Countries 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of Mobile AB Testing Analysis 2.2 Major Players of Mobile AB Testing 2.2.1 Major Players Manufacturing Base and Market Share of Mobile AB Testing in 2018 2.2.2 Major Players Product Types in 2018 2.3 Mobile AB Testing Manufacturing Cost Structure Analysis 2.3.1 Consumption Process Analysis 2.3.2 Manufacturing Cost Structure of Mobile AB Testing 2.3.3 Raw Material Cost of Mobile AB Testing 2.3.4 Labor Cost of Mobile AB Testing 2.4 Market Channel Analysis of Mobile AB Testing 2.5 Major Downstream Buyers of Mobile AB Testing Analysis 3 Europe Mobile AB Testing Market, by Type 3.1 Europe Mobile AB Testing Value and Market Share by Type (2014-2019E) 3.2 Europe Mobile AB Testing Consumption and Market Share by Type (2014-2019E) 3.3 Europe Mobile AB Testing Value and Growth Rate by Type (2014-2019E) 3.3.1 Europe Mobile AB Testing Value and Growth Rate of Single Variable Testing 3.3.2 Europe Mobile AB Testing Value and Growth Rate of Multivariate Testing (MVT) 3.4 Europe Mobile AB Testing Price Analysis by Type (2014-2019E) 4 Mobile AB Testing Market, by Application 4.1 Downstream Market Overview 4.2 Europe Mobile AB Testing Consumption and Market Share by Application (2014-2019E) 4.2.1 Europe Mobile AB Testing Consumption and Growth Rate of APPs (2014-2019E) 4.2.2 Europe Mobile AB Testing Consumption and Growth Rate of Webs (2014-2019E) 5 Europe Mobile AB Testing Consumption, Value ($) by Countries (2014-2019E) 5.1 Europe Mobile AB Testing Value and Market Share by Countries (2014-2019E) 5.2 Europe Mobile AB Testing Consumption and Market Share by Countries (2014-2019E) 5.3 Europe Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) 5.4 Germany Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) 5.5 UK Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) 5.6 France Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) 5.7 Italy Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) 5.8 Spain Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) 5.9 Russia Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) 6 Competitive Landscape 6.1 Competitive Profile 6.2 Leanplum 6.2.1 Company Profiles 6.2.2 Mobile AB Testing Product Introduction 6.2.3 Leanplum Sales, Value, Price, Gross Margin 2014-2019E 6.2.4 Leanplum Market Share of Mobile AB Testing Segmented by Region in 2018 6.3 Azetone 6.3.1 Company Profiles 6.3.2 Mobile AB Testing Product Introduction 6.3.3 Azetone Sales, Value, Price, Gross Margin 2014-2019E 6.3.4 Azetone Market Share of Mobile AB Testing Segmented by Region in 2018 6.4 ShepHertz Technologies 6.4.1 Company Profiles 6.4.2 Mobile AB Testing Product Introduction 6.4.3 ShepHertz Technologies Sales, Value, Price, Gross Margin 2014-2019E 6.4.4 ShepHertz Technologies Market Share of Mobile AB Testing Segmented by Region in 2018 6.5 Google 6.5.1 Company Profiles 6.5.2 Mobile AB Testing Product Introduction 6.5.3 Google Sales, Value, Price, Gross Margin 2014-2019E 6.5.4 Google Market Share of Mobile AB Testing Segmented by Region in 2018 6.6 Splitforce 6.6.1 Company Profiles 6.6.2 Mobile AB Testing Product Introduction 6.6.3 Splitforce Sales, Value, Price, Gross Margin 2014-2019E 6.6.4 Splitforce Market Share of Mobile AB Testing Segmented by Region in 2018 6.7 Apptimize 6.7.1 Company Profiles 6.7.2 Mobile AB Testing Product Introduction 6.7.3 Apptimize Sales, Value, Price, Gross Margin 2014-2019E 6.7.4 Apptimize Market Share of Mobile AB Testing Segmented by Region in 2018 6.8 Mixpanel 6.8.1 Company Profiles 6.8.2 Mobile AB Testing Product Introduction 6.8.3 Mixpanel Sales, Value, Price, Gross Margin 2014-2019E 6.8.4 Mixpanel Market Share of Mobile AB Testing Segmented by Region in 2018 6.9 Optimizely 6.9.1 Company Profiles 6.9.2 Mobile AB Testing Product Introduction 6.9.3 Optimizely Sales, Value, Price, Gross Margin 2014-2019E 6.9.4 Optimizely Market Share of Mobile AB Testing Segmented by Region in 2018 6.10 Taplytics 6.10.1 Company Profiles 6.10.2 Mobile AB Testing Product Introduction 6.10.3 Taplytics Sales, Value, Price, Gross Margin 2014-2019E 6.10.4 Taplytics Market Share of Mobile AB Testing Segmented by Region in 2018 7 Europe Mobile AB Testing Market Analysis and Forecast by Type and Application 7.1 Europe Mobile AB Testing Market Value & Volume Forecast, by Type (2019-2024) 7.1.1 Single Variable Testing Market Value and Volume Forecast (2019-2024) 7.1.2 Multivariate Testing (MVT) Market Value and Volume Forecast (2019-2024) 7.2 Europe Mobile AB Testing Market Value & Volume Forecast, by Application (2019-2024) 7.2.1 APPs Market Value and Volume Forecast (2019-2024) 7.2.2 Webs Market Value and Volume Forecast (2019-2024) 8 Mobile AB Testing Market Analysis and Forecast by Countries 8.1 Germany Market Value and Consumption Forecast (2019-2024) 8.2 UK Market Value and Consumption Forecast (2019-2024) 8.3 France Market Value and Consumption Forecast (2019-2024) 8.4 Italy Market Value and Consumption Forecast (2019-2024) 8.5 Spain Market Value and Consumption Forecast (2019-2024) 8.6 Russia Market Value and Consumption Forecast (2019-2024) 9 New Project Feasibility Analysis 9.1 Industry Barriers and New Entrants SWOT Analysis 9.2 Analysis and Suggestions on New Project Investment 10 Research Finding and Conclusion 11 Appendix 11.1 Methodology 11.2 Research Data Source

List of Tables and Figures Figure Product Picture of Mobile AB Testing Table Product Specification of Mobile AB Testing Figure Market Concentration Ratio and Market Maturity Analysis of Mobile AB Testing Figure Europe Mobile AB Testing Value ($) and Growth Rate from 2014-2024 Table Different Types of Mobile AB Testing Figure Europe Mobile AB Testing Value ($) Segment by Type from 2014-2019E Figure Europe Mobile AB Testing Market Share by Types in 2018 Figure Single Variable Testing Picture Figure Multivariate Testing (MVT) Picture Table Different Applications of Mobile AB Testing Figure Europe Mobile AB Testing Value ($) Segment by Applications from 2014-2019E Figure Europe Mobile AB Testing Market Share by Applications in 2018 Figure APPs Picture Figure Webs Picture Table Research Countries of Mobile AB Testing Figure Europe Mobile AB Testing Market Share by Countries in 2018 Figure Germany Mobile AB Testing Consumption Value ($) and Growth Rate (2014-2019E) Figure UK Mobile AB Testing Consumption Value ($) and Growth Rate (2014-2019E) Figure France Mobile AB Testing Consumption Value ($) and Growth Rate (2014-2019E) Figure Italy Mobile AB Testing Consumption Value ($) and Growth Rate (2014-2019E) Figure Spain Mobile AB Testing Consumption Value ($) and Growth Rate (2014-2019E) Figure Russia Mobile AB Testing Consumption Value ($) and Growth Rate (2014-2019E) Table Emerging and Growing Market of Mobile AB Testing Table Industry News Table Industry Policies Figure Industry Chain Analysis of Mobile AB Testing Table Upstream Raw Material Suppliers of Mobile AB Testing with Contact Information Table Major Players Manufacturing Base and Market Share of Mobile AB Testing in 2018 Table Major Players Consumption Value Market Share of Mobile AB Testing in 2018 Table Major Players Mobile AB Testing Product Types in 2018 Figure Consumption Process of Mobile AB Testing Figure Manufacturing Cost Structure of Mobile AB Testing Figure Channel Status of Mobile AB Testing Table Major Distributors of Mobile AB Testing with Contact Information Table Major Downstream Buyers of Mobile AB Testing with Contact Information Table Europe Mobile AB Testing Value ($) by Type (2014-2019E) Table Europe Mobile AB Testing Value Share by Type (2014-2019E) Figure Europe Mobile AB Testing Value Share by Type (2014-2019E) Table Europe Mobile AB Testing Consumption by Type (2014-2019E) Table Europe Mobile AB Testing Consumption Share by Type (2014-2019E) Figure Europe Mobile AB Testing Consumption Share by Type (2014-2019E) Figure Single Variable Testing Picture Figure Multivariate Testing (MVT) Picture Figure Europe Mobile AB Testing Value ($) and Growth Rate of Multivariate Testing (MVT) Table Europe Mobile AB Testing Price by Type (2014-2019E) Figure Downstream Market Overview Table Europe Mobile AB Testing Consumption by Application (2014-2019E) Table Europe Mobile AB Testing Consumption Market Share by Application (2014-2019E) Figure Europe Mobile AB Testing Consumption Market Share by Application (2014-2019E) Figure Europe Mobile AB Testing Consumption and Growth Rate of APPs (2014-2019) Figure Europe Mobile AB Testing Consumption and Growth Rate of Webs (2014-2019) Table Europe Mobile AB Testing Value ($) by Countries (2014-2019E) Table Europe Mobile AB Testing Value Market Share by Countries (2014-2019E) Figure Europe Mobile AB Testing Value Market Share by Countries (2014-2019E) Table Europe Mobile AB Testing Consumption by Countries (2014-2019E) Table Europe Mobile AB Testing Consumption Market Share by Countries (2014-2019E) Figure Europe Mobile AB Testing Consumption Market Share by Countries (2014-2019E) Table Europe Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) Table Germany Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) Table UK Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) Table France Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) Table Italy Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) Table Spain Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) Table Russia Mobile AB Testing Consumption, Value, Price and Gross Margin (2014-2019E) Figure Top 3 Market Share of Mobile AB Testing Companies in 2018 Figure Top 6 Market Share of Mobile AB Testing Companies in 2018 Table Major Players Value ($) Share (2014-2019E) Table Company Profiles Table Product Introduction Table Leanplum Sales, Value, Price, Gross Margin 2014-2019E Figure Leanplum Sales and Growth Rate Figure Leanplum Value ($) Market Share 2014-2019 Figure Leanplum Market Share of Mobile AB Testing Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Azetone Sales, Value, Price, Gross Margin 2014-2019E Figure Azetone Sales and Growth Rate Figure Azetone Value ($) Market Share 2014-2019 Figure Azetone Market Share of Mobile AB Testing Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table ShepHertz Technologies Sales, Value, Price, Gross Margin 2014-2019E Figure ShepHertz Technologies Sales and Growth Rate Figure ShepHertz Technologies Value ($) Market Share 2014-2019 Figure ShepHertz Technologies Market Share of Mobile AB Testing Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Google Sales, Value, Price, Gross Margin 2014-2019E Figure Google Sales and Growth Rate Figure Google Value ($) Market Share 2014-2019 Figure Google Market Share of Mobile AB Testing Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Splitforce Sales, Value, Price, Gross Margin 2014-2019E Figure Splitforce Sales and Growth Rate Figure Splitforce Value ($) Market Share 2014-2019 Figure Splitforce Market Share of Mobile AB Testing Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Apptimize Sales, Value, Price, Gross Margin 2014-2019E Figure Apptimize Sales and Growth Rate Figure Apptimize Value ($) Market Share 2014-2019 Figure Apptimize Market Share of Mobile AB Testing Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Mixpanel Sales, Value, Price, Gross Margin 2014-2019E Figure Mixpanel Sales and Growth Rate Figure Mixpanel Value ($) Market Share 2014-2019 Figure Mixpanel Market Share of Mobile AB Testing Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Optimizely Sales, Value, Price, Gross Margin 2014-2019E Figure Optimizely Sales and Growth Rate Figure Optimizely Value ($) Market Share 2014-2019 Figure Optimizely Market Share of Mobile AB Testing Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Taplytics Sales, Value, Price, Gross Margin 2014-2019E Figure Taplytics Sales and Growth Rate Figure Taplytics Value ($) Market Share 2014-2019 Figure Taplytics Market Share of Mobile AB Testing Segmented by Region in 2018 Table Europe Mobile AB Testing Market Value ($) Forecast, by Type Table Europe Mobile AB Testing Market Volume Forecast, by Type Table Europe Market Value ($) Forecast by Application (2019-2024) Table Europe Market Volume Forecast by Application (2019-2024) Figure Germany Market Value ($) and Growth Rate Forecast (2019-2024) Figure Germany Consumption and Growth Rate Forecast (2019-2024) Figure UK Market Value ($) and Growth Rate Forecast (2019-2024) Figure UK Consumption and Growth Rate Forecast (2019-2024) Figure France Market Value ($) and Growth Rate Forecast (2019-2024) Figure France Consumption and Growth Rate Forecast (2019-2024) Figure Italy Market Value ($) and Growth Rate Forecast (2019-2024) Figure Italy Consumption and Growth Rate Forecast (2019-2024) Figure Spain Market Value ($) and Growth Rate Forecast (2019-2024) Figure Spain Consumption and Growth Rate Forecast (2019-2024) Figure Russia Market Value ($) and Growth Rate Forecast (2019-2024) Figure Russia Consumption and Growth Rate Forecast (2019-2024) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery