Table of Contents 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered: Ranking by Programmatic Display Revenue 1.4 Market Analysis by Type 1.4.1 Global Programmatic Display Market Size Growth Rate by Type: 2020 VS 2026 1.4.2 Real Time Bidding 1.4.3 Private Marketplace 1.4.4 Automated Guaranteed 1.5 Market by Application 1.5.1 Global Programmatic Display Market Share by Application: 2020 VS 2026 1.5.2 E-commerce Ads 1.5.3 Travel Ads 1.5.4 Game Ads 1.5.5 Others 1.6 Study Objectives 1.7 Years Considered 2 Global Growth Trends by Regions 2.1 Programmatic Display Market Perspective (2015-2026) 2.2 Programmatic Display Growth Trends by Regions 2.2.1 Programmatic Display Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Programmatic Display Historic Market Share by Regions (2015-2020) 2.2.3 Programmatic Display Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter’s Five Forces Analysis 2.3.5 Programmatic Display Market Growth Strategy 2.3.6 Primary Interviews with Key Programmatic Display Players (Opinion Leaders) 3 Competition Landscape by Key Players 3.1 Global Top Programmatic Display Players by Market Size 3.1.1 Global Top Programmatic Display Players by Revenue (2015-2020) 3.1.2 Global Programmatic Display Revenue Market Share by Players (2015-2020) 3.1.3 Global Programmatic Display Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.2 Global Programmatic Display Market Concentration Ratio 3.2.1 Global Programmatic Display Market Concentration Ratio (CR5 and HHI) 3.2.2 Global Top 10 and Top 5 Companies by Programmatic Display Revenue in 2019 3.3 Programmatic Display Key Players Head office and Area Served 3.4 Key Players Programmatic Display Product Solution and Service 3.5 Date of Enter into Programmatic Display Market 3.6 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type (2015-2026) 4.1 Global Programmatic Display Historic Market Size by Type (2015-2020) 4.2 Global Programmatic Display Forecasted Market Size by Type (2021-2026) 5 Programmatic Display Breakdown Data by Application (2015-2026) 5.1 Global Programmatic Display Market Size by Application (2015-2020) 5.2 Global Programmatic Display Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Programmatic Display Market Size (2015-2020) 6.2 Programmatic Display Key Players in North America (2019-2020) 6.3 North America Programmatic Display Market Size by Type (2015-2020) 6.4 North America Programmatic Display Market Size by Application (2015-2020) 7 Europe 7.1 Europe Programmatic Display Market Size (2015-2020) 7.2 Programmatic Display Key Players in Europe (2019-2020) 7.3 Europe Programmatic Display Market Size by Type (2015-2020) 7.4 Europe Programmatic Display Market Size by Application (2015-2020) 8 China 8.1 China Programmatic Display Market Size (2015-2020) 8.2 Programmatic Display Key Players in China (2019-2020) 8.3 China Programmatic Display Market Size by Type (2015-2020) 8.4 China Programmatic Display Market Size by Application (2015-2020) 9 Japan 9.1 Japan Programmatic Display Market Size (2015-2020) 9.2 Programmatic Display Key Players in Japan (2019-2020) 9.3 Japan Programmatic Display Market Size by Type (2015-2020) 9.4 Japan Programmatic Display Market Size by Application (2015-2020) 10 Southeast Asia 10.1 Southeast Asia Programmatic Display Market Size (2015-2020) 10.2 Programmatic Display Key Players in Southeast Asia (2019-2020) 10.3 Southeast Asia Programmatic Display Market Size by Type (2015-2020) 10.4 Southeast Asia Programmatic Display Market Size by Application (2015-2020) 11 India 11.1 India Programmatic Display Market Size (2015-2020) 11.2 Programmatic Display Key Players in India (2019-2020) 11.3 India Programmatic Display Market Size by Type (2015-2020) 11.4 India Programmatic Display Market Size by Application (2015-2020) 12 Central & South America 12.1 Central & South America Programmatic Display Market Size (2015-2020) 12.2 Programmatic Display Key Players in Central & South America (2019-2020) 12.3 Central & South America Programmatic Display Market Size by Type (2015-2020) 12.4 Central & South America Programmatic Display Market Size by Application (2015-2020) 13Key Players Profiles 13.1 Facebook 13.1.1 Facebook Company Details 13.1.2 Facebook Business Overview and Its Total Revenue 13.1.3 Facebook Programmatic Display Introduction 13.1.4 Facebook Revenue in Programmatic Display Business (2015-2020)) 13.1.5 Facebook Recent Development 13.2 Google (Doubleclick) 13.2.1 Google (Doubleclick) Company Details 13.2.2 Google (Doubleclick) Business Overview and Its Total Revenue 13.2.3 Google (Doubleclick) Programmatic Display Introduction 13.2.4 Google (Doubleclick) Revenue in Programmatic Display Business (2015-2020) 13.2.5 Google (Doubleclick) Recent Development 13.3 Alibaba 13.3.1 Alibaba Company Details 13.3.2 Alibaba Business Overview and Its Total Revenue 13.3.3 Alibaba Programmatic Display Introduction 13.3.4 Alibaba Revenue in Programmatic Display Business (2015-2020) 13.3.5 Alibaba Recent Development 13.4 Adobe Systems Incorporated 13.4.1 Adobe Systems Incorporated Company Details 13.4.2 Adobe Systems Incorporated Business Overview and Its Total Revenue 13.4.3 Adobe Systems Incorporated Programmatic Display Introduction 13.4.4 Adobe Systems Incorporated Revenue in Programmatic Display Business (2015-2020) 13.4.5 Adobe Systems Incorporated Recent Development 13.5 Tencent 13.5.1 Tencent Company Details 13.5.2 Tencent Business Overview and Its Total Revenue 13.5.3 Tencent Programmatic Display Introduction 13.5.4 Tencent Revenue in Programmatic Display Business (2015-2020) 13.5.5 Tencent Recent Development 13.6 AppNexus 13.6.1 AppNexus Company Details 13.6.2 AppNexus Business Overview and Its Total Revenue 13.6.3 AppNexus Programmatic Display Introduction 13.6.4 AppNexus Revenue in Programmatic Display Business (2015-2020) 13.6.5 AppNexus Recent Development 13.7 Amazon 13.7.1 Amazon Company Details 13.7.2 Amazon Business Overview and Its Total Revenue 13.7.3 Amazon Programmatic Display Introduction 13.7.4 Amazon Revenue in Programmatic Display Business (2015-2020) 13.7.5 Amazon Recent Development 13.8 JD.com 13.8.1 JD.com Company Details 13.8.2 JD.com Business Overview and Its Total Revenue 13.8.3 JD.com Programmatic Display Introduction 13.8.4 JD.com Revenue in Programmatic Display Business (2015-2020) 13.8.5 JD.com Recent Development 13.9 Yahoo 13.9.1 Yahoo Company Details 13.9.2 Yahoo Business Overview and Its Total Revenue 13.9.3 Yahoo Programmatic Display Introduction 13.9.4 Yahoo Revenue in Programmatic Display Business (2015-2020) 13.9.5 Yahoo Recent Development 13.10 Verizon Communications 13.10.1 Verizon Communications Company Details 13.10.2 Verizon Communications Business Overview and Its Total Revenue 13.10.3 Verizon Communications Programmatic Display Introduction 13.10.4 Verizon Communications Revenue in Programmatic Display Business (2015-2020) 13.10.5 Verizon Communications Recent Development 13.11 eBay 10.11.1 eBay Company Details 10.11.2 eBay Business Overview and Its Total Revenue 10.11.3 eBay Programmatic Display Introduction 10.11.4 eBay Revenue in Programmatic Display Business (2015-2020) 10.11.5 eBay Recent Development 13.12 Booking 10.12.1 Booking Company Details 10.12.2 Booking Business Overview and Its Total Revenue 10.12.3 Booking Programmatic Display Introduction 10.12.4 Booking Revenue in Programmatic Display Business (2015-2020) 10.12.5 Booking Recent Development 13.13 Expedia 10.13.1 Expedia Company Details 10.13.2 Expedia Business Overview and Its Total Revenue 10.13.3 Expedia Programmatic Display Introduction 10.13.4 Expedia Revenue in Programmatic Display Business (2015-2020) 10.13.5 Expedia Recent Development 13.14 MediaMath 10.14.1 MediaMath Company Details 10.14.2 MediaMath Business Overview and Its Total Revenue 10.14.3 MediaMath Programmatic Display Introduction 10.14.4 MediaMath Revenue in Programmatic Display Business (2015-2020) 10.14.5 MediaMath Recent Development 13.15 Baidu 10.15.1 Baidu Company Details 10.15.2 Baidu Business Overview and Its Total Revenue 10.15.3 Baidu Programmatic Display Introduction 10.15.4 Baidu Revenue in Programmatic Display Business (2015-2020) 10.15.5 Baidu Recent Development 13.16 Rakuten 10.16.1 Rakuten Company Details 10.16.2 Rakuten Business Overview and Its Total Revenue 10.16.3 Rakuten Programmatic Display Introduction 10.16.4 Rakuten Revenue in Programmatic Display Business (2015-2020) 10.16.5 Rakuten Recent Development 13.17 Rocket Fuel 10.17.1 Rocket Fuel Company Details 10.17.2 Rocket Fuel Business Overview and Its Total Revenue 10.17.3 Rocket Fuel Programmatic Display Introduction 10.17.4 Rocket Fuel Revenue in Programmatic Display Business (2015-2020) 10.17.5 Rocket Fuel Recent Development 13.18 The Trade Desk 10.18.1 The Trade Desk Company Details 10.18.2 The Trade Desk Business Overview and Its Total Revenue 10.18.3 The Trade Desk Programmatic Display Introduction 10.18.4 The Trade Desk Revenue in Programmatic Display Business (2015-2020) 10.18.5 The Trade Desk Recent Development 13.19 Adroll 10.19.1 Adroll Company Details 10.19.2 Adroll Business Overview and Its Total Revenue 10.19.3 Adroll Programmatic Display Introduction 10.19.4 Adroll Revenue in Programmatic Display Business (2015-2020) 10.19.5 Adroll Recent Development 13.20 Sina 10.20.1 Sina Company Details 10.20.2 Sina Business Overview and Its Total Revenue 10.20.3 Sina Programmatic Display Introduction 10.20.4 Sina Revenue in Programmatic Display Business (2015-2020) 10.20.5 Sina Recent Development 14Analyst's Viewpoints/Conclusions 15Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.2 Data Source 15.2 Disclaimer 15.3 Author Details

List of Tables Table 1. Programmatic Display Key Market Segments Table 2. Key Players Covered: Ranking by Programmatic Display Revenue Table 3. Ranking of Global Top Programmatic Display Manufacturers by Revenue (US$ Million) in 2019 Table 4. Global Programmatic Display Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 5. Key Players of Real Time Bidding Table 6. Key Players of Private Marketplace Table 7. Key Players of Automated Guaranteed Table 8. Global Programmatic Display Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 9. Global Programmatic Display Market Size by Regions (US$ Million): 2020 VS 2026 Table 10. Global Programmatic Display Market Size by Regions (2015-2020) (US$ Million) Table 11. Global Programmatic Display Market Share by Regions (2015-2020) Table 12. Global Programmatic Display Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 13. Global Programmatic Display Market Share by Regions (2021-2026) Table 14. Market Top Trends Table 15. Key Drivers: Impact Analysis Table 16. Key Challenges Table 17. Programmatic Display Market Growth Strategy Table 18. Main Points Interviewed from Key Programmatic Display Players Table 19. Global Programmatic Display Revenue by Players (2015-2020) (Million US$) Table 20. Global Programmatic Display Market Share by Players (2015-2020) Table 21. Global Top Programmatic Display Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Display as of 2019) Table 22. Global Programmatic Display by Players Market Concentration Ratio (CR5 and HHI) Table 23. Key Players Headquarters and Area Served Table 24. Key Players Programmatic Display Product Solution and Service Table 25. Date of Enter into Programmatic Display Market Table 26. Mergers & Acquisitions, Expansion Plans Table 27. Global Programmatic Display Market Size by Type (2015-2020) (Million US$) Table 28. Global Programmatic Display Market Size Share by Type (2015-2020) Table 29. Global Programmatic Display Revenue Market Share by Type (2021-2026) Table 30. Global Programmatic Display Market Size Share by Application (2015-2020) Table 31. Global Programmatic Display Market Size by Application (2015-2020) (Million US$) Table 32. Global Programmatic Display Market Size Share by Application (2021-2026) Table 33. North America Key Players Programmatic Display Revenue (2019-2020) (Million US$) Table 34. North America Key Players Programmatic Display Market Share (2019-2020) Table 35. North America Programmatic Display Market Size by Type (2015-2020) (Million US$) Table 36. North America Programmatic Display Market Share by Type (2015-2020) Table 37. North America Programmatic Display Market Size by Application (2015-2020) (Million US$) Table 38. North America Programmatic Display Market Share by Application (2015-2020) Table 39. Europe Key Players Programmatic Display Revenue (2019-2020) (Million US$) Table 40. Europe Key Players Programmatic Display Market Share (2019-2020) Table 41. Europe Programmatic Display Market Size by Type (2015-2020) (Million US$) Table 42. Europe Programmatic Display Market Share by Type (2015-2020) Table 43. Europe Programmatic Display Market Size by Application (2015-2020) (Million US$) Table 44. Europe Programmatic Display Market Share by Application (2015-2020) Table 45. China Key Players Programmatic Display Revenue (2019-2020) (Million US$) Table 46. China Key Players Programmatic Display Market Share (2019-2020) Table 47. China Programmatic Display Market Size by Type (2015-2020) (Million US$) Table 48. China Programmatic Display Market Share by Type (2015-2020) Table 49. China Programmatic Display Market Size by Application (2015-2020) (Million US$) Table 50. China Programmatic Display Market Share by Application (2015-2020) Table 51. Japan Key Players Programmatic Display Revenue (2019-2020) (Million US$) Table 52. Japan Key Players Programmatic Display Market Share (2019-2020) Table 53. Japan Programmatic Display Market Size by Type (2015-2020) (Million US$) Table 54. Japan Programmatic Display Market Share by Type (2015-2020) Table 55. Japan Programmatic Display Market Size by Application (2015-2020) (Million US$) Table 56. Japan Programmatic Display Market Share by Application (2015-2020) Table 57. Southeast Asia Key Players Programmatic Display Revenue (2019-2020) (Million US$) Table 58. Southeast Asia Key Players Programmatic Display Market Share (2019-2020) Table 59. Southeast Asia Programmatic Display Market Size by Type (2015-2020) (Million US$) Table 60. Southeast Asia Programmatic Display Market Share by Type (2015-2020) Table 61. Southeast Asia Programmatic Display Market Size by Application (2015-2020) (Million US$) Table 62. Southeast Asia Programmatic Display Market Share by Application (2015-2020) Table 63. India Key Players Programmatic Display Revenue (2019-2020) (Million US$) Table 64. India Key Players Programmatic Display Market Share (2019-2020) Table 65. India Programmatic Display Market Size by Type (2015-2020) (Million US$) Table 66. India Programmatic Display Market Share by Type (2015-2020) Table 67. India Programmatic Display Market Size by Application (2015-2020) (Million US$) Table 68. India Programmatic Display Market Share by Application (2015-2020) Table 69. Central & South America Key Players Programmatic Display Revenue (2019-2020) (Million US$) Table 70. Central & South America Key Players Programmatic Display Market Share (2019-2020) Table 71. Central & South America Programmatic Display Market Size by Type (2015-2020) (Million US$) Table 72. Central & South America Programmatic Display Market Share by Type (2015-2020) Table 73. Central & South America Programmatic Display Market Size by Application (2015-2020) (Million US$) Table 74. Central & South America Programmatic Display Market Share by Application (2015-2020) Table 75. Facebook Company Details Table 76. Facebook Business Overview Table 77. Facebook Product Table 78. Facebook Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 79. Facebook Recent Development Table 80. Google (Doubleclick) Company Details Table 81. Google (Doubleclick) Business Overview Table 82. Google (Doubleclick) Product Table 83. Google (Doubleclick) Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 84. Google (Doubleclick) Recent Development Table 85. Alibaba Company Details Table 86. Alibaba Business Overview Table 87. Alibaba Product Table 88. Alibaba Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 89. Alibaba Recent Development Table 90. Adobe Systems Incorporated Company Details Table 91. Adobe Systems Incorporated Business Overview Table 92. Adobe Systems Incorporated Product Table 93. Adobe Systems Incorporated Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 94. Adobe Systems Incorporated Recent Development Table 95. Tencent Company Details Table 96. Tencent Business Overview Table 97. Tencent Product Table 98. Tencent Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 99. Tencent Recent Development Table 100. AppNexus Company Details Table 101. AppNexus Business Overview Table 102. AppNexus Product Table 103. AppNexus Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 104. AppNexus Recent Development Table 105. Amazon Company Details Table 106. Amazon Business Overview Table 107. Amazon Product Table 108. Amazon Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 109. Amazon Recent Development Table 110. JD.com Business Overview Table 111. JD.com Product Table 112. JD.com Company Details Table 113. JD.com Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 114. JD.com Recent Development Table 115. Yahoo Company Details Table 116. Yahoo Business Overview Table 117. Yahoo Product Table 118. Yahoo Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 119. Yahoo Recent Development Table 120. Verizon Communications Company Details Table 121. Verizon Communications Business Overview Table 122. Verizon Communications Product Table 123. Verizon Communications Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 124. Verizon Communications Recent Development Table 125. eBay Company Details Table 126. eBay Business Overview Table 127. eBay Product Table 128. eBay Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 129. eBay Recent Development Table 130. Booking Company Details Table 131. Booking Business Overview Table 132. Booking Product Table 133. Booking Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 134. Booking Recent Development Table 135. Expedia Company Details Table 136. Expedia Business Overview Table 137. Expedia Product Table 138. Expedia Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 139. Expedia Recent Development Table 140. MediaMath Company Details Table 141. MediaMath Business Overview Table 142. MediaMath Product Table 143. MediaMath Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 144. MediaMath Recent Development Table 145. Baidu Company Details Table 146. Baidu Business Overview Table 147. Baidu Product Table 148. Baidu Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 149. Baidu Recent Development Table 150. Rakuten Company Details Table 151. Rakuten Business Overview Table 152. Rakuten Product Table 153. Rakuten Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 154. Rakuten Recent Development Table 155. Rocket Fuel Company Details Table 156. Rocket Fuel Business Overview Table 157. Rocket Fuel Product Table 158. Rocket Fuel Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 159. Rocket Fuel Recent Development Table 160. The Trade Desk Company Details Table 161. The Trade Desk Business Overview Table 162. The Trade Desk Product Table 163. The Trade Desk Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 164. The Trade Desk Recent Development Table 165. Adroll Company Details Table 166. Adroll Business Overview Table 167. Adroll Product Table 168. Adroll Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 169. Adroll Recent Development Table 170. Sina Company Details Table 171. Sina Business Overview Table 172. Sina Product Table 173. Sina Revenue in Programmatic Display Business (2015-2020) (Million US$) Table 174. Sina Recent Development Table 175. Research Programs/Design for This Report Table 176. Key Data Information from Secondary Sources Table 177. Key Data Information from Primary Sources List of Figures Figure 1. Global Programmatic Display Market Share by Type: 2020 VS 2026 Figure 2. Real Time Bidding Features Figure 3. Private Marketplace Features Figure 4. Automated Guaranteed Features Figure 5. Global Programmatic Display Market Share by Application: 2020 VS 2026 Figure 6. E-commerce Ads Case Studies Figure 7. Travel Ads Case Studies Figure 8. Game Ads Case Studies Figure 9. Others Case Studies Figure 10. Programmatic Display Report Years Considered Figure 11. Global Programmatic Display Market Size YoY Growth 2015-2026 (US$ Million) Figure 12. Global Programmatic Display Market Share by Regions: 2020 VS 2026 Figure 13. Global Programmatic Display Market Share by Regions (2021-2026) Figure 14. Porter's Five Forces Analysis Figure 15. Global Programmatic Display Market Share by Players in 2019 Figure 16. Global Top Programmatic Display Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Display as of 2019 Figure 17. The Top 10 and 5 Players Market Share by Programmatic Display Revenue in 2019 Figure 18. North America Programmatic Display Market Size YoY Growth (2015-2020) (Million US$) Figure 19. Europe Programmatic Display Market Size YoY Growth (2015-2020) (Million US$) Figure 20. China Programmatic Display Market Size YoY Growth (2015-2020) (Million US$) Figure 21. Japan Programmatic Display Market Size YoY Growth (2015-2020) (Million US$) Figure 22. Southeast Asia Programmatic Display Market Size YoY Growth (2015-2020) (Million US$) Figure 23. India Programmatic Display Market Size YoY Growth (2015-2020) (Million US$) Figure 24. Central & South America Programmatic Display Market Size YoY Growth (2015-2020) (Million US$) Figure 25. Facebook Total Revenue (US$ Million): 2019 Compared with 2018 Figure 26. Facebook Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 27. Google (Doubleclick) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 28. Google (Doubleclick) Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 29. Alibaba Total Revenue (US$ Million): 2019 Compared with 2018 Figure 30. Alibaba Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 31. Adobe Systems Incorporated Total Revenue (US$ Million): 2019 Compared with 2018 Figure 32. Adobe Systems Incorporated Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 33. Tencent Total Revenue (US$ Million): 2019 Compared with 2018 Figure 34. Tencent Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 35. AppNexus Total Revenue (US$ Million): 2019 Compared with 2018 Figure 36. AppNexus Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 37. Amazon Total Revenue (US$ Million): 2019 Compared with 2018 Figure 38. Amazon Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 39. JD.com Total Revenue (US$ Million): 2019 Compared with 2018 Figure 40. JD.com Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 41. Yahoo Total Revenue (US$ Million): 2019 Compared with 2018 Figure 42. Yahoo Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 43. Verizon Communications Total Revenue (US$ Million): 2019 Compared with 2018 Figure 44. Verizon Communications Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 45. eBay Total Revenue (US$ Million): 2019 Compared with 2018 Figure 46. eBay Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 47. Booking Total Revenue (US$ Million): 2019 Compared with 2018 Figure 48. Booking Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 49. Expedia Total Revenue (US$ Million): 2019 Compared with 2018 Figure 50. Expedia Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 51. MediaMath Total Revenue (US$ Million): 2019 Compared with 2018 Figure 52. MediaMath Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 53. Baidu Total Revenue (US$ Million): 2019 Compared with 2018 Figure 54. Baidu Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 55. Rakuten Total Revenue (US$ Million): 2019 Compared with 2018 Figure 56. Rakuten Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 57. Rocket Fuel Total Revenue (US$ Million): 2019 Compared with 2018 Figure 58. Rocket Fuel Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 59. The Trade Desk Total Revenue (US$ Million): 2019 Compared with 2018 Figure 60. The Trade Desk Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 61. Adroll Total Revenue (US$ Million): 2019 Compared with 2018 Figure 62. Adroll Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 63. Sina Total Revenue (US$ Million): 2019 Compared with 2018 Figure 64. Sina Revenue Growth Rate in Programmatic Display Business (2015-2020) Figure 65. Bottom-up and Top-down Approaches for This Report Figure 66. Data Triangulation Figure 67. Key Executives Interviewed

Facebook Google (Doubleclick) Alibaba Adobe Systems Incorporated Tencent AppNexus Amazon JD.com Yahoo Verizon Communications eBay Booking Expedia MediaMath Baidu Rakuten Rocket Fuel The Trade Desk Adroll Sina