Table of Content 1 Introduction 1.1 Objective of the Study 1.2 Definition of the Market 1.3 Market Scope 1.3.1 Market Segment by Type, Application and Marketing Channel 1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East & Africa) 1.4 Years Considered for the Study (2014-2026) 1.5 Currency Considered (U.S. Dollar) 1.6 Stakeholders 2 Key Findings of the Study 3 Market Dynamics 3.1 Driving Factors for this Market 3.2 Factors Challenging the Market 3.3 Opportunities of the Global Matcha Green Tea Powder Market (Regions, Growing/Emerging Downstream Market Analysis) 3.4 Technological and Market Developments in the Matcha Green Tea Powder Market 3.5 Industry News by Region 3.6 Regulatory Scenario by Region/Country 3.7 Market Investment Scenario Strategic Recommendations Analysis 4 Value Chain of the Matcha Green Tea Powder Market 4.1 Value Chain Status 4.2 Upstream Raw Material Analysis 4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type) 4.4 Distributors/Traders 4.5 Downstream Major Customer Analysis (by Region) 5 Global Matcha Green Tea Powder Market-Segmentation by Type 5.1 Drinking-use Matcha Green Tea Powder 5.2 Additive-use Matcha Green Tea Powder 6 Global Matcha Green Tea Powder Market-Segmentation by Application 6.1 Drinking Tea 6.2 Pastry 6.3 Ice Cream 6.4 Beverage 7 Global Matcha Green Tea Powder Market-Segmentation by Marketing Channel 7.1 Traditional Marketing Channel (Offline) 7.2 Online Channel 8 Competitive Intelligence – Company Profiles 8.1 ShaoXing Royal Tea 8.1.1 ShaoXing Royal Tea Profile 8.1.2 ShaoXing Royal Tea Sales, Growth Rate and Global Market Share from 2014-2019E 8.1.3 ShaoXing Royal Tea Product/Solution Launches and Enhancements Analysis 8.1.4 ShaoXing Royal Tea Business Overview/Recent Development/Acquisitions 8.2 ujimatcha 8.2.1 ujimatcha Profile 8.2.2 ujimatcha Sales, Growth Rate and Global Market Share from 2014-2019E 8.2.3 ujimatcha Product/Solution Launches and Enhancements Analysis 8.2.4 ujimatcha Business Overview/Recent Development/Acquisitions 8.3 Pukka Herbs 8.3.1 Pukka Herbs Profile 8.3.2 Pukka Herbs Sales, Growth Rate and Global Market Share from 2014-2019E 8.3.3 Pukka Herbs Product/Solution Launches and Enhancements Analysis 8.3.4 Pukka Herbs Business Overview/Recent Development/Acquisitions 8.4 Marukyu Koyamaen 8.4.1 Marukyu Koyamaen Profile 8.4.2 Marukyu Koyamaen Sales, Growth Rate and Global Market Share from 2014-2019E 8.4.3 Marukyu Koyamaen Product/Solution Launches and Enhancements Analysis 8.4.4 Marukyu Koyamaen Business Overview/Recent Development/Acquisitions 8.5 Yanoen 8.5.1 Yanoen Profile 8.5.2 Yanoen Sales, Growth Rate and Global Market Share from 2014-2019E 8.5.3 Yanoen Product/Solution Launches and Enhancements Analysis 8.5.4 Yanoen Business Overview/Recent Development/Acquisitions 8.6 Marushichi Seicha 8.6.1 Marushichi Seicha Profile 8.6.2 Marushichi Seicha Sales, Growth Rate and Global Market Share from 2014-2019E 8.6.3 Marushichi Seicha Product/Solution Launches and Enhancements Analysis 8.6.4 Marushichi Seicha Business Overview/Recent Development/Acquisitions 8.7 AOI Seicha 8.7.1 AOI Seicha Profile 8.7.2 AOI Seicha Sales, Growth Rate and Global Market Share from 2014-2019E 8.7.3 AOI Seicha Product/Solution Launches and Enhancements Analysis 8.7.4 AOI Seicha Business Overview/Recent Development/Acquisitions 8.8 Aiya 8.8.1 Aiya Profile 8.8.2 Aiya Sales, Growth Rate and Global Market Share from 2014-2019E 8.8.3 Aiya Product/Solution Launches and Enhancements Analysis 8.8.4 Aiya Business Overview/Recent Development/Acquisitions 8.9 DoMatcha 8.9.1 DoMatcha Profile 8.9.2 DoMatcha Sales, Growth Rate and Global Market Share from 2014-2019E 8.9.3 DoMatcha Product/Solution Launches and Enhancements Analysis 8.9.4 DoMatcha Business Overview/Recent Development/Acquisitions 8.10 ITOEn 8.10.1 ITOEn Profile 8.10.2 ITOEn Sales, Growth Rate and Global Market Share from 2014-2019E 8.10.3 ITOEn Product/Solution Launches and Enhancements Analysis 8.10.4 ITOEn Business Overview/Recent Development/Acquisitions 9 Global Matcha Green Tea Powder Market-Segmentation by Geography 10 North America 10.1 North America Matcha Green Tea Powder Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 10.2 North America Matcha Green Tea Powder Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 10.3 North America Matcha Green Tea Powder Production Analysis from 2014-2019E 10.4 North America Matcha Green Tea Powder Consumption Analysis from 2014-2019E 10.5 North America Matcha Green Tea Powder Import and Export from 2014-2019E 10.6 North America Matcha Green Tea Powder Value, Production and Market Share by Type (2014-2019E) 10.7 North America Matcha Green Tea Powder Consumption, Value and Market Share by Application (2014-2019E) 10.8 North America Matcha Green Tea Powder by Country (United States, Canada) 10.8.1 North America Matcha Green Tea Powder Sales by Country (2014-2019E) 10.8.2 North America Matcha Green Tea Powder Consumption Value by Country (2014-2019E) 10.9 North America Matcha Green Tea Powder Market PEST Analysis 11 Europe 11.1 Europe Matcha Green Tea Powder Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 11.2 Europe Matcha Green Tea Powder Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 11.3 Europe Matcha Green Tea Powder Production Analysis from 2014-2019E 11.4 Europe Matcha Green Tea Powder Consumption Analysis from 2014-2019E 11.5 Europe Matcha Green Tea Powder Import and Export from 2014-2019E 11.6 Europe Matcha Green Tea Powder Value, Production and Market Share by Type (2014-2019E) 11.7 Europe Matcha Green Tea Powder Consumption, Value and Market Share by Application (2014-2019E) 11.8 Europe Matcha Green Tea Powder by Country (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium) 11.8.1 Europe Matcha Green Tea Powder Sales by Country (2014-2019E) 11.8.2 Europe Matcha Green Tea Powder Consumption Value by Country (2014-2019E) 11.9 Europe Matcha Green Tea Powder Market PEST Analysis 12 Asia-Pacific 12.1 Asia-Pacific Matcha Green Tea Powder Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 12.2 Asia-Pacific Matcha Green Tea Powder Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 12.3 Asia-Pacific Matcha Green Tea Powder Production Analysis from 2014-2019E 12.4 Asia-Pacific Matcha Green Tea Powder Consumption Analysis from 2014-2019E 12.5 Asia-Pacific Matcha Green Tea Powder Import and Export from 2014-2019E 12.6 Asia-Pacific Matcha Green Tea Powder Value, Production and Market Share by Type (2014-2019E) 12.7 Asia-Pacific Matcha Green Tea Powder Consumption, Value and Market Share by Application (2014-2019E) 12.8 Asia-Pacific Matcha Green Tea Powder by Country (China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia) 12.8.1 Asia-Pacific Matcha Green Tea Powder Sales by Country (2014-2019E) 12.8.2 Asia-Pacific Matcha Green Tea Powder Consumption Value by Country (2014-2019E) 12.9 Asia-Pacific Matcha Green Tea Powder Market PEST Analysis 13 Latin America 13.1 Latin America Matcha Green Tea Powder Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 13.2 Latin America Matcha Green Tea Powder Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 13.3 Latin America Matcha Green Tea Powder Production Analysis from 2014-2019E 13.4 Latin America Matcha Green Tea Powder Consumption Analysis from 2014-2019E 13.5 Latin America Matcha Green Tea Powder Import and Export from 2014-2019E 13.6 Latin America Matcha Green Tea Powder Value, Production and Market Share by Type (2014-2019E) 13.7 Latin America Matcha Green Tea Powder Consumption, Value and Market Share by Application (2014-2019E) 13.8 Latin America Matcha Green Tea Powder by Country (Brazil, Mexico, Argentina, Columbia, Chile) 13.8.1 Latin America Matcha Green Tea Powder Sales by Country (2014-2019E) 13.8.2 Latin America Matcha Green Tea Powder Consumption Value by Country (2014-2019E) 13.9 Latin America Matcha Green Tea Powder Market PEST Analysis 14 Middle East & Africa 14.1 Middle East & Africa Matcha Green Tea Powder Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 14.2 Middle East & Africa Matcha Green Tea Powder Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 14.3 Middle East & Africa Matcha Green Tea Powder Production Analysis from 2014-2019E 14.4 Middle East & Africa Matcha Green Tea Powder Consumption Analysis from 2014-2019E 14.5 Middle East & Africa Matcha Green Tea Powder Import and Export from 2014-2019E 14.6 Middle East & Africa Matcha Green Tea Powder Value, Production and Market Share by Type (2014-2019E) 14.7 Middle East & Africa Matcha Green Tea Powder Consumption, Value and Market Share by Application (2014-2019E) 14.8 Middle East & Africa Matcha Green Tea Powder by Country (Saudi Arabia, UAE, Egypt, Nigeria, South Africa) 14.8.1 Middle East & Africa Matcha Green Tea Powder Sales by Country (2014-2019E) 14.8.2 Middle East & Africa Matcha Green Tea Powder Consumption Value by Country (2014-2019E) 14.9 Middle East & Africa Matcha Green Tea Powder Market PEST Analysis 15 Future Forecast of the Global Matcha Green Tea Powder Market from 2018-2026 15.1 Future Forecast of the Global Matcha Green Tea Powder Market from 2019-2026 Segment by Region 15.2 Global Matcha Green Tea Powder Production and Growth Rate Forecast by Type (2019-2026) 15.3 Global Matcha Green Tea Powder Consumption and Growth Rate Forecast by Application (2019-2026) 16 Appendix 16.1 Methodology 16.2 Research Data Source

List of Tables and Figures Global Matcha Green Tea Powder Market Value ($) and Growth Rate of Matcha Green Tea Powder from 2014-2026 Global Matcha Green Tea Powder Production and Growth Rate Segment by Product Type from 2014-2026F Global Matcha Green Tea Powder Consumption and Growth Rate Segment by Application from 2014-2019E Figure Matcha Green Tea Powder Picture Table Product Specifications of Matcha Green Tea Powder Table Driving Factors for this Market Table Industry News of Matcha Green Tea Powder Market Figure Value Chain Status of Matcha Green Tea Powder Table Midstream Major Company Analysis (by Manufacturing Base, by Product Type) Table Distributors/Traders Table Downstream Major Customer Analysis (by Region, by Preference) Table Global Matcha Green Tea Powder Production and Growth Rate Segment by Product Type from 2014-2019E Table Global Matcha Green Tea Powder Value ($) and Growth Rate Segment by Product Type from 2014-2019E Figure Drinking-use Matcha Green Tea Powder of Matcha Green Tea Powder Figure Additive-use Matcha Green Tea Powder of Matcha Green Tea Powder Table Global Matcha Green Tea Powder Consumption and Growth Rate Segment by Application from 2014-2019E Table Global Matcha Green Tea Powder Value ($) and Growth Rate Segment by Application from 2014-2019E Figure Drinking Tea of Matcha Green Tea Powder Figure Pastry of Matcha Green Tea Powder Figure Ice Cream of Matcha Green Tea Powder Figure Beverage of Matcha Green Tea Powder Table Global Matcha Green Tea Powder Consumption and Growth Rate Segment by Marketing Channel from 2014-2019E Table Global Matcha Green Tea Powder Value ($) and Growth Rate Segment by Marketing Channel from 2014-2019E Figure Traditional Marketing Channel (Offline) of Matcha Green Tea Powder Figure Online Channel of Matcha Green Tea Powder Table ShaoXing Royal Tea Profile (Company Name, Plants Distribution, Sales Region) Figure ShaoXing Royal Tea Sales and Growth Rate from 2014-2019E Figure ShaoXing Royal Tea Revenue ($) and Global Market Share from 2014-2019E Table ShaoXing Royal Tea Matcha Green Tea Powder Sales, Price, Revenue, Gross Margin (2014-2019E) Table ujimatcha Profile (Company Name, Plants Distribution, Sales Region) Figure ujimatcha Sales and Growth Rate from 2014-2019E Figure ujimatcha Revenue ($) and Global Market Share from 2014-2019E Table ujimatcha Matcha Green Tea Powder Sales, Price, Revenue, Gross Margin (2014-2019E) Table Pukka Herbs Profile (Company Name, Plants Distribution, Sales Region) Figure Pukka Herbs Sales and Growth Rate from 2014-2019E Figure Pukka Herbs Revenue ($) and Global Market Share from 2014-2019E Table Pukka Herbs Matcha Green Tea Powder Sales, Price, Revenue, Gross Margin (2014-2019E) Table Marukyu Koyamaen Profile (Company Name, Plants Distribution, Sales Region) Figure Marukyu Koyamaen Sales and Growth Rate from 2014-2019E Figure Marukyu Koyamaen Revenue ($) and Global Market Share from 2014-2019E Table Marukyu Koyamaen Matcha Green Tea Powder Sales, Price, Revenue, Gross Margin (2014-2019E) Table Yanoen Profile (Company Name, Plants Distribution, Sales Region) Figure Yanoen Sales and Growth Rate from 2014-2019E Figure Yanoen Revenue ($) and Global Market Share from 2014-2019E Table Yanoen Matcha Green Tea Powder Sales, Price, Revenue, Gross Margin (2014-2019E) Table Marushichi Seicha Profile (Company Name, Plants Distribution, Sales Region) Figure Marushichi Seicha Sales and Growth Rate from 2014-2019E Figure Marushichi Seicha Revenue ($) and Global Market Share from 2014-2019E Table Marushichi Seicha Matcha Green Tea Powder Sales, Price, Revenue, Gross Margin (2014-2019E) Table AOI Seicha Profile (Company Name, Plants Distribution, Sales Region) Figure AOI Seicha Sales and Growth Rate from 2014-2019E Figure AOI Seicha Revenue ($) and Global Market Share from 2014-2019E Table AOI Seicha Matcha Green Tea Powder Sales, Price, Revenue, Gross Margin (2014-2019E) Table Aiya Profile (Company Name, Plants Distribution, Sales Region) Figure Aiya Sales and Growth Rate from 2014-2019E Figure Aiya Revenue ($) and Global Market Share from 2014-2019E Table Aiya Matcha Green Tea Powder Sales, Price, Revenue, Gross Margin (2014-2019E) Table DoMatcha Profile (Company Name, Plants Distribution, Sales Region) Figure DoMatcha Sales and Growth Rate from 2014-2019E Figure DoMatcha Revenue ($) and Global Market Share from 2014-2019E Table DoMatcha Matcha Green Tea Powder Sales, Price, Revenue, Gross Margin (2014-2019E) Table ITOEn Profile (Company Name, Plants Distribution, Sales Region) Figure ITOEn Sales and Growth Rate from 2014-2019E Figure ITOEn Revenue ($) and Global Market Share from 2014-2019E Table ITOEn Matcha Green Tea Powder Sales, Price, Revenue, Gross Margin (2014-2019E) Table Global Matcha Green Tea Powder Production Value ($) by Region from 2014-2019E Table Global Matcha Green Tea Powder Production Value Share by Region from 2014-2019E Table Global Matcha Green Tea Powder Production by Region from 2014-2019E Table Global Matcha Green Tea Powder Consumption Value ($) by Region from 2014-2019E Table Global Matcha Green Tea Powder Consumption by Region from 2014-2019E Table North America Matcha Green Tea Powder Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table North America Matcha Green Tea Powder Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table North America Matcha Green Tea Powder Import and Export from 2014-2019E Table North America Matcha Green Tea Powder Value ($) by Type (2014-2019E) Table North America Matcha Green Tea Powder Production by Type (2014-2019E) Table North America Matcha Green Tea Powder Consumption by Application (2014-2019E) Table North America Matcha Green Tea Powder Consumption by Country (2014-2019E) Table North America Matcha Green Tea Powder Consumption Value ($) by Country (2014-2019E) Figure North America Matcha Green Tea Powder Market PEST Analysis Table Europe Matcha Green Tea Powder Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Europe Matcha Green Tea Powder Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Europe Matcha Green Tea Powder Import and Export from 2014-2019E Table Europe Matcha Green Tea Powder Value ($) by Type (2014-2019E) Table Europe Matcha Green Tea Powder Production by Type (2014-2019E) Table Europe Matcha Green Tea Powder Consumption by Application (2014-2019E) Table Europe Matcha Green Tea Powder Consumption by Country (2014-2019E) Table Europe Matcha Green Tea Powder Consumption Value ($) by Country (2014-2019E) Figure Europe Matcha Green Tea Powder Market PEST Analysis Table Asia-Pacific Matcha Green Tea Powder Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Asia-Pacific Matcha Green Tea Powder Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Asia-Pacific Matcha Green Tea Powder Import and Export from 2014-2019E Table Asia-Pacific Matcha Green Tea Powder Value ($) by Type (2014-2019E) Table Asia-Pacific Matcha Green Tea Powder Production by Type (2014-2019E) Table Asia-Pacific Matcha Green Tea Powder Consumption by Application (2014-2019E) Table Asia-Pacific Matcha Green Tea Powder Consumption by Country (2014-2019E) Table Asia-Pacific Matcha Green Tea Powder Consumption Value ($) by Country (2014-2019E) Figure Asia-Pacific Matcha Green Tea Powder Market PEST Analysis Table Latin America Matcha Green Tea Powder Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Latin America Matcha Green Tea Powder Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Latin America Matcha Green Tea Powder Import and Export from 2014-2019E Table Latin America Matcha Green Tea Powder Value ($) by Type (2014-2019E) Table Latin America Matcha Green Tea Powder Production by Type (2014-2019E) Table Latin America Matcha Green Tea Powder Consumption by Application (2014-2019E) Table Latin America Matcha Green Tea Powder Consumption by Country (2014-2019E) Table Latin America Matcha Green Tea Powder Consumption Value ($) by Country (2014-2019E) Figure Latin America Matcha Green Tea Powder Market PEST Analysis Table Middle East & Africa Matcha Green Tea Powder Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Middle East & Africa Matcha Green Tea Powder Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Middle East & Africa Matcha Green Tea Powder Import and Export from 2014-2019E Table Middle East & Africa Matcha Green Tea Powder Value ($) by Type (2014-2019E) Table Middle East & Africa Matcha Green Tea Powder Production by Type (2014-2019E) Table Middle East & Africa Matcha Green Tea Powder Consumption by Application (2014-2019E) Table Middle East & Africa Matcha Green Tea Powder Consumption by Country (2014-2019E) Table Middle East & Africa Matcha Green Tea Powder Consumption Value ($) by Country (2014-2019E) Figure Middle East & Africa Matcha Green Tea Powder Market PEST Analysis Table Global Matcha Green Tea Powder Value ($) and Growth Rate Forecast by Region (2018-2026) Table Global Matcha Green Tea Powder Production and Growth Rate Forecast by Region (2019-2026) Table Global Matcha Green Tea Powder Consumption and Growth Rate Forecast by Region (2019-2026) Table Global Matcha Green Tea Powder Production and Growth Rate Forecast by Type (2019-2026) Table Global Matcha Green Tea Powder Consumption and Growth Rate Forecast by Application (2019-2026)