Table of Contents Executive Summary 1 Industry Overview of Non Licensed Sports Merchandise 1.1 Definition of Non Licensed Sports Merchandise 1.2 Non Licensed Sports Merchandise Segment by Type 1.2.1 Global Non Licensed Sports Merchandise Production Growth Rate Comparison by Types (2014-2025) 1.2.2 Sports Apparel 1.2.3 Sports Footwear 1.2.4 Sports Accessories 1.2.5 Toys 1.2.6 Pirated Video Games/Softwares 1.2.7 Others 1.3 Non Licensed Sports Merchandise Segment by Applications 1.3.1 Global Non Licensed Sports Merchandise Consumption Comparison by Applications (2014-2025) 1.3.2 E-Commerce/Online Stores 1.3.3 Retail Stores 1.3.4 Sports Goods Stores 1.3.5 Direct Selling 1.3.6 Open Air Markets 1.3.7 Pirated Markets 1.3.8 Others 1.4 Global Non Licensed Sports Merchandise Overall Market 1.4.1 Global Non Licensed Sports Merchandise Revenue (2014-2025) 1.4.2 Global Non Licensed Sports Merchandise Production (2014-2025) 1.4.3 North America Non Licensed Sports Merchandise Status and Prospect (2014-2025) 1.4.4 Europe Non Licensed Sports Merchandise Status and Prospect (2014-2025) 1.4.5 China Non Licensed Sports Merchandise Status and Prospect (2014-2025) 1.4.6 Japan Non Licensed Sports Merchandise Status and Prospect (2014-2025) 1.4.7 Southeast Asia Non Licensed Sports Merchandise Status and Prospect (2014-2025) 1.4.8 India Non Licensed Sports Merchandise Status and Prospect (2014-2025) 2 Manufacturing Cost Structure Analysis 2.1 Raw Material and Suppliers 2.2 Manufacturing Cost Structure Analysis of Non Licensed Sports Merchandise 2.3 Manufacturing Process Analysis of Non Licensed Sports Merchandise 2.4 Industry Chain Structure of Non Licensed Sports Merchandise 3 Development and Manufacturing Plants Analysis of Non Licensed Sports Merchandise 3.1 Capacity and Commercial Production Date 3.2 Global Non Licensed Sports Merchandise Manufacturing Plants Distribution 3.3 Major Manufacturers Technology Source and Market Position of Non Licensed Sports Merchandise 3.4 Recent Development and Expansion Plans 4 Key Figures of Major Manufacturers 4.1 Non Licensed Sports Merchandise Production and Capacity Analysis 4.2 Non Licensed Sports Merchandise Revenue Analysis 4.3 Non Licensed Sports Merchandise Price Analysis 4.4 Market Concentration Degree 5 Non Licensed Sports Merchandise Regional Market Analysis 5.1 Non Licensed Sports Merchandise Production by Regions 5.1.1 Global Non Licensed Sports Merchandise Production by Regions 5.1.2 Global Non Licensed Sports Merchandise Revenue by Regions 5.2 Non Licensed Sports Merchandise Consumption by Regions 5.3 North America Non Licensed Sports Merchandise Market Analysis 5.3.1 North America Non Licensed Sports Merchandise Production 5.3.2 North America Non Licensed Sports Merchandise Revenue 5.3.3 Key Manufacturers in North America 5.3.4 North America Non Licensed Sports Merchandise Import and Export 5.4 Europe Non Licensed Sports Merchandise Market Analysis 5.4.1 Europe Non Licensed Sports Merchandise Production 5.4.2 Europe Non Licensed Sports Merchandise Revenue 5.4.3 Key Manufacturers in Europe 5.4.4 Europe Non Licensed Sports Merchandise Import and Export 5.5 China Non Licensed Sports Merchandise Market Analysis 5.5.1 China Non Licensed Sports Merchandise Production 5.5.2 China Non Licensed Sports Merchandise Revenue 5.5.3 Key Manufacturers in China 5.5.4 China Non Licensed Sports Merchandise Import and Export 5.6 Japan Non Licensed Sports Merchandise Market Analysis 5.6.1 Japan Non Licensed Sports Merchandise Production 5.6.2 Japan Non Licensed Sports Merchandise Revenue 5.6.3 Key Manufacturers in Japan 5.6.4 Japan Non Licensed Sports Merchandise Import and Export 5.7 Southeast Asia Non Licensed Sports Merchandise Market Analysis 5.7.1 Southeast Asia Non Licensed Sports Merchandise Production 5.7.2 Southeast Asia Non Licensed Sports Merchandise Revenue 5.7.3 Key Manufacturers in Southeast Asia 5.7.4 Southeast Asia Non Licensed Sports Merchandise Import and Export 5.8 India Non Licensed Sports Merchandise Market Analysis 5.8.1 India Non Licensed Sports Merchandise Production 5.8.2 India Non Licensed Sports Merchandise Revenue 5.8.3 Key Manufacturers in India 5.8.4 India Non Licensed Sports Merchandise Import and Export 6 Non Licensed Sports Merchandise Segment Market Analysis (by Type) 6.1 Global Non Licensed Sports Merchandise Production by Type 6.2 Global Non Licensed Sports Merchandise Revenue by Type 6.3 Non Licensed Sports Merchandise Price by Type 7 Non Licensed Sports Merchandise Segment Market Analysis (by Application) 7.1 Global Non Licensed Sports Merchandise Consumption by Application 7.2 Global Non Licensed Sports Merchandise Consumption Market Share by Application (2014-2019) 8 Non Licensed Sports Merchandise Major Manufacturers Analysis 8.1 Nike, Inc 8.1.1 Nike, Inc Non Licensed Sports Merchandise Production Sites and Area Served 8.1.2 Nike, Inc Product Introduction, Application and Specification 8.1.3 Nike, Inc Non Licensed Sports Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019) 8.1.4 Main Business and Markets Served 8.2 Fanatics, Inc 8.2.1 Fanatics, Inc Non Licensed Sports Merchandise Production Sites and Area Served 8.2.2 Fanatics, Inc Product Introduction, Application and Specification 8.2.3 Fanatics, Inc Non Licensed Sports Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019) 8.2.4 Main Business and Markets Served 8.3 Adidas AG 8.3.1 Adidas AG Non Licensed Sports Merchandise Production Sites and Area Served 8.3.2 Adidas AG Product Introduction, Application and Specification 8.3.3 Adidas AG Non Licensed Sports Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019) 8.3.4 Main Business and Markets Served 8.4 Puma SE 8.4.1 Puma SE Non Licensed Sports Merchandise Production Sites and Area Served 8.4.2 Puma SE Product Introduction, Application and Specification 8.4.3 Puma SE Non Licensed Sports Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019) 8.4.4 Main Business and Markets Served 8.5 Under Armour, Inc 8.5.1 Under Armour, Inc Non Licensed Sports Merchandise Production Sites and Area Served 8.5.2 Under Armour, Inc Product Introduction, Application and Specification 8.5.3 Under Armour, Inc Non Licensed Sports Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019) 8.5.4 Main Business and Markets Served 8.6 DICK’S Sporting Goods Inc 8.6.1 DICK’S Sporting Goods Inc Non Licensed Sports Merchandise Production Sites and Area Served 8.6.2 DICK’S Sporting Goods Inc Product Introduction, Application and Specification 8.6.3 DICK’S Sporting Goods Inc Non Licensed Sports Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019) 8.6.4 Main Business and Markets Served 9 Development Trend of Analysis of Non Licensed Sports Merchandise Market 9.1 Global Non Licensed Sports Merchandise Market Trend Analysis 9.1.1 Global Non Licensed Sports Merchandise Market Size (Volume and Value) Forecast 2019-2025 9.2 Non Licensed Sports Merchandise Regional Market Trend 9.2.1 North America Non Licensed Sports Merchandise Forecast 2019-2025 9.2.2 Europe Non Licensed Sports Merchandise Forecast 2019-2025 9.2.3 China Non Licensed Sports Merchandise Forecast 2019-2025 9.2.4 Japan Non Licensed Sports Merchandise Forecast 2019-2025 9.2.5 Southeast Asia Non Licensed Sports Merchandise Forecast 2019-2025 9.2.6 India Non Licensed Sports Merchandise Forecast 2019-2025 9.3 Non Licensed Sports Merchandise Market Trend (Product Type) 9.4 Non Licensed Sports Merchandise Market Trend (Application) 10.1 Marketing Channel 10.1.1 Direct Marketing 10.1.2 Indirect Marketing 10.3 Non Licensed Sports Merchandise Customers 11 Market Dynamics 11.1 Market Trends 11.2 Opportunities 11.3 Market Drivers 11.4 Challenges 11.5 Influence Factors 12 Conclusion 13 Appendix 13.1 Methodology/Research Approach 13.1.1 Research Programs/Design 13.1.2 Market Size Estimation 13.1.3 Market Breakdown and Data Triangulation 13.2 Data Source 13.2.1 Secondary Sources 13.2.2 Primary Sources 13.3 Author List 13.4 Disclaimer

List of Tables and Figures Figure Picture of Non Licensed Sports Merchandise Table Global Non Licensed Sports Merchandise Production (K Units) Growth Rate Comparison by Types (2014-2025) Figure Global Non Licensed Sports Merchandise Production Market Share by Types in 2018 Figure Sports Apparel Product Picture Figure Sports Footwear Product Picture Figure Sports Accessories Product Picture Figure Toys Product Picture Figure Pirated Video Games/Softwares Product Picture Figure Others Product Picture Table Global Non Licensed Sports Merchandise Consumption (K Units) Comparison by Applications (2014-2025) Figure Global Non Licensed Sports Merchandise Consumption Market Share by Applications in 2018 Figure E-Commerce/Online Stores Figure Retail Stores Figure Sports Goods Stores Figure Direct Selling Figure Open Air Markets Figure Pirated Markets Figure Others Figure Global Non Licensed Sports Merchandise Revenue (Million USD) (2014-2025) Figure Global Non Licensed Sports Merchandise Production (K Units) (2014-2025) Figure North America Non Licensed Sports Merchandise Market Size (Million USD) (2014-2025) Figure Europe Non Licensed Sports Merchandise Market Size (Million USD) (2014-2025) Figure China Non Licensed Sports Merchandise Market Size (Million USD) (2014-2025) Figure Japan Non Licensed Sports Merchandise Market Size (Million USD) (2014-2025) Figure Southeast Asia Non Licensed Sports Merchandise Market Size (Million USD) (2014-2025) Figure India Non Licensed Sports Merchandise Market Size (Million USD) (2014-2025) Table Non Licensed Sports Merchandise Raw Material and Suppliers Table Manufacturing Cost Structure Analysis of Non Licensed Sports Merchandise in 2018 Figure Manufacturing Process Analysis of Non Licensed Sports Merchandise Figure Industry Chain Structure of Non Licensed Sports Merchandise Table Capacity and Commercial Production Date of Key Manufacturers Table Global Non Licensed Sports Merchandise Manufacturing Plants Distribution Table Non Licensed Sports Merchandise Major Manufacturers Technology Source and Market Position Table Recent Development and Expansion Plans in Future Table Non Licensed Sports Merchandise Capacity (K Units) of Major Manufacturers (2014-2019) Table Non Licensed Sports Merchandise Production (K Units) of Major Manufacturers (2014-2019) Table Non Licensed Sports Merchandise Production Market Share of Major Manufacturers (2014-2019) Figure Non Licensed Sports Merchandise Production Share by Manufacturers in 2018 Table Non Licensed Sports Merchandise Revenue (Million US$) of Major Manufacturers (2014-2019) Table Non Licensed Sports Merchandise Revenue Market Share of Major Manufacturers (2014-2019) Figure Non Licensed Sports Merchandise Revenue Share by Manufacturers in 2018 Table Non Licensed Sports Merchandise Average Price (USD/Unit) of Major Manufacturers (2014-2019) Table Global Manufacturers Market Concentration Ratio (CR5 and HHI) Table Global Non Licensed Sports Merchandise Production by Regions 2014-2019 (K Units) Table Global Non Licensed Sports Merchandise Production Market Share by Regions 2014-2019 Figure Global Non Licensed Sports Merchandise Production Market Share by Regions in 2018 Table Global Non Licensed Sports Merchandise Revenue by Regions 2014-2019 (Million USD) Table Global Non Licensed Sports Merchandise Revenue Market Share by Regions 2014-2019 Figure Global Non Licensed Sports Merchandise Revenue Market Share by Regions in 2018 Table Global Non Licensed Sports Merchandise Consumption by Regions 2014-2019 (K Units) Table Global Non Licensed Sports Merchandise Consumption Market Share by Regions 2014-2019 Figure North America Non Licensed Sports Merchandise Production Growth Rate 2014-2019 (K Units) Figure North America Non Licensed Sports Merchandise Revenue Growth Rate 2014-2019 (Million USD) Table North America Non Licensed Sports Merchandise Production, Consumption Import and Export (K Units) Figure Europe Non Licensed Sports Merchandise Production Growth Rate 2014-2019 (K Units) Figure Europe Non Licensed Sports Merchandise Revenue Growth Rate 2014-2019 (Million USD) Table Europe Non Licensed Sports Merchandise Production, Consumption Import and Export (K Units) Figure China Non Licensed Sports Merchandise Production Growth Rate 2014-2019 (K Units) Figure China Non Licensed Sports Merchandise Revenue Growth Rate 2014-2019 (Million USD) Table China Non Licensed Sports Merchandise Production, Consumption Import and Export (K Units) Figure Japan Non Licensed Sports Merchandise Production Growth Rate 2014-2019 (K Units) Figure Japan Non Licensed Sports Merchandise Revenue Growth Rate 2014-2019 (Million USD) Table Japan Non Licensed Sports Merchandise Production, Consumption Import and Export (K Units) Figure Southeast Asia Non Licensed Sports Merchandise Production Growth Rate 2014-2019 (K Units) Figure Southeast Asia Non Licensed Sports Merchandise Revenue Growth Rate 2014-2019 (Million USD) Table Southeast Asia Non Licensed Sports Merchandise Production, Consumption Import and Export (K Units) Figure India Non Licensed Sports Merchandise Production Growth Rate 2014-2019 (K Units) Figure India Non Licensed Sports Merchandise Revenue Growth Rate 2014-2019 (Million USD) Table India Non Licensed Sports Merchandise Production, Consumption Import and Export (K Units) Figure Global Consumption Non Licensed Sports Merchandise Market Share by Application (2014-2019) Figure Global Value (Consumption) Non Licensed Sports Merchandise Market Share by Application (2014-2019) Table Nike, Inc Non Licensed Sports Merchandise Production Sites and Area Served Table Nike, Inc Non Licensed Sports Merchandise Product Introduction, Application and Specification Table Nike, Inc Non Licensed Sports Merchandise Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019) Table Nike, Inc Non Licensed Sports Merchandise Production Growth Rate (2014-2019) Table Nike, Inc Non Licensed Sports Merchandise Production Market Share (2014-2019) Figure Nike, Inc Non Licensed Sports Merchandise Revenue Market Share (2014-2019) Table Nike, Inc Non Licensed Sports Merchandise Main Business and Markets Served Table Fanatics, Inc Non Licensed Sports Merchandise Production Sites and Area Served Table Fanatics, Inc Non Licensed Sports Merchandise Product Introduction, Application and Specification Table Fanatics, Inc Non Licensed Sports Merchandise Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019) Table Fanatics, Inc Non Licensed Sports Merchandise Production Growth Rate (2014-2019) Table Fanatics, Inc Non Licensed Sports Merchandise Production Market Share (2014-2019) Figure Fanatics, Inc Non Licensed Sports Merchandise Revenue Market Share (2014-2019) Table Fanatics, Inc Non Licensed Sports Merchandise Main Business and Markets Served Table Adidas AG Non Licensed Sports Merchandise Production Sites and Area Served Table Adidas AG Non Licensed Sports Merchandise Product Introduction, Application and Specification Table Adidas AG Non Licensed Sports Merchandise Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019) Table Adidas AG Non Licensed Sports Merchandise Production Growth Rate (2014-2019) Table Adidas AG Non Licensed Sports Merchandise Production Market Share (2014-2019) Figure Adidas AG Non Licensed Sports Merchandise Revenue Market Share (2014-2019) Table Adidas AG Non Licensed Sports Merchandise Main Business and Markets Served Table Puma SE Non Licensed Sports Merchandise Production Sites and Area Served Table Puma SE Non Licensed Sports Merchandise Product Introduction, Application and Specification Table Puma SE Non Licensed Sports Merchandise Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019) Table Puma SE Non Licensed Sports Merchandise Production Growth Rate (2014-2019) Table Puma SE Non Licensed Sports Merchandise Production Market Share (2014-2019) Figure Puma SE Non Licensed Sports Merchandise Revenue Market Share (2014-2019) Table Puma SE Non Licensed Sports Merchandise Main Business and Markets Served Table Under Armour, Inc Non Licensed Sports Merchandise Production Sites and Area Served Table Under Armour, Inc Non Licensed Sports Merchandise Product Introduction, Application and Specification Table Under Armour, Inc Non Licensed Sports Merchandise Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019) Table Under Armour, Inc Non Licensed Sports Merchandise Production Growth Rate (2014-2019) Table Under Armour, Inc Non Licensed Sports Merchandise Production Market Share (2014-2019) Figure Under Armour, Inc Non Licensed Sports Merchandise Revenue Market Share (2014-2019) Table Under Armour, Inc Non Licensed Sports Merchandise Main Business and Markets Served Table DICK’S Sporting Goods Inc Non Licensed Sports Merchandise Production Sites and Area Served Table DICK’S Sporting Goods Inc Non Licensed Sports Merchandise Product Introduction, Application and Specification Table DICK’S Sporting Goods Inc Non Licensed Sports Merchandise Production (K Units), Revenue (Million USD), Ex-factory Price (USD/Unit) and Gross Margin (2014-2019) Table DICK’S Sporting Goods Inc Non Licensed Sports Merchandise Production Growth Rate (2014-2019) Table DICK’S Sporting Goods Inc Non Licensed Sports Merchandise Production Market Share (2014-2019) Figure DICK’S Sporting Goods Inc Non Licensed Sports Merchandise Revenue Market Share (2014-2019) Table DICK’S Sporting Goods Inc Non Licensed Sports Merchandise Main Business and Markets Served Figure Global Non Licensed Sports Merchandise Production (K Units) Growth Rate Forecast 2019-2025 Figure Global Non Licensed Sports Merchandise Revenue (Million USD) Growth Rate Forecast 2019-2025 Figure Global Non Licensed Sports Merchandise Sales Price (USD/Unit) Forecast 2019-2025 Figure North America Non Licensed Sports Merchandise Production Growth Rate Forecast 2019-2025 (K Units) Figure North America Non Licensed Sports Merchandise Revenue Growth Rate Forecast 2019-2025 (Million USD) Figure Europe Non Licensed Sports Merchandise Production Growth Rate Forecast 2019-2025 (K Units) Figure Europe Non Licensed Sports Merchandise Revenue Growth Rate Forecast 2019-2025 (Million USD) Figure China Non Licensed Sports Merchandise Production Growth Rate Forecast 2019-2025 (K Units) Figure China Non Licensed Sports Merchandise Revenue Growth Rate Forecast 2019-2025 (Million USD) Figure Japan Non Licensed Sports Merchandise Production Growth Rate Forecast 2019-2025 (K Units) Figure Japan Non Licensed Sports Merchandise Revenue Growth Rate Forecast 2019-2025 (Million USD) Figure Southeast Asia Non Licensed Sports Merchandise Production Growth Rate Forecast 2019-2025 (K Units) Figure Southeast Asia Non Licensed Sports Merchandise Revenue Growth Rate Forecast 2019-2025 (Million USD) Figure India Non Licensed Sports Merchandise Production Growth Rate Forecast 2019-2025 (K Units) Figure India Non Licensed Sports Merchandise Revenue Growth Rate Forecast 2019-2025 (Million USD) Table Global Production (K Units) of Non Licensed Sports Merchandise by Type (2019-2025) Table Global Consumption (K Units) of Non Licensed Sports Merchandise by Application (2019-2025) Table Non Licensed Sports Merchandise Distributors List Table Non Licensed Sports Merchandise Customers List Table Market Key Trends Table Key Opportunities Table Market Key Drivers Table Key Challenges Table Key Influence Factors Table Research Programs/Design for This Report Figure Bottom-up and Top-down Approaches for This Report Figure Data Triangulation Table Key Data Information from Secondary Sources Table Key Data Information from Primary Sources

Nike, Inc Fanatics, Inc Adidas AG Puma SE Under Armour, Inc DICK’S Sporting Goods Inc