PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT 2.1 Preface 2.2 Preface 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 04: MARKET SIZING Market definition Market sizing 2018 Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 06: MARKET SEGMENTATION BY PRODUCT Market segmentation by product Comparison by product Innerspring mattress - Market size and forecast 2018-2023 Memory foam mattress - Market size and forecast 2018-2023 Latex mattress - Market size and forecast 2018-2023 Other mattresses - Market size and forecast 2018-2023 Market opportunity by product PART 07: CUSTOMER LANDSCAPE PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL Market segmentation by distribution channel Comparison by distribution channel Offline - Market size and forecast 2018-2023 Online - Market size and forecast 2018-2023 Market opportunity by distribution channel PART 09: GEOGRAPHIC LANDSCAPE Geographic segmentation Geographic comparison APAC - Market size and forecast 2018-2023 North America - Market size and forecast 2018-2023 Europe - Market size and forecast 2018-2023 South America - Market size and forecast 2018-2023 MEA - Market size and forecast 2018-2023 Key leading countries Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES Market drivers Market challenges PART 12: MARKET TRENDS Continuous development of new products Expansion of vendors offering mattresses Growing demand for customized mattresses PART 13: VENDOR LANDSCAPE Overview Landscape disruption Competitive scenario PART 14: VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors Casper Sleep Inc. King Koil Licensing Co. Inc. Kingsdown Inc. Kurlon Enterprise Ltd. Leggett & Platt Inc. Paramount Bed Co. Ltd. Saatva Inc. Serta Simmons Bedding LLC Sleep Number Corp. Tempur Sealy International Inc. PART 15: APPENDIX Research methodology List of abbreviations Definition of market positioning of vendors PART 16: EXPLORE TECHNAVIO   Exhibit 01: Vendors: Key offerings Exhibit 02: Global furniture market Exhibit 03: Segments of global furniture market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 09: Global market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: Product - Market share 2018-2023 (%) Exhibit 19: Comparison by product Exhibit 20: Innerspring mattress - Market size and forecast 2018-2023 ($ millions) Exhibit 21: Innerspring mattress - Year-over-year growth 2019-2023 (%) Exhibit 22: Memory foam mattress - Market size and forecast 2018-2023 ($ millions) Exhibit 23: Memory foam mattress - Year-over-year growth 2019-2023 (%) Exhibit 24: Latex mattress - Market size and forecast 2018-2023 ($ millions) Exhibit 25: Latex mattress - Year-over-year growth 2019-2023 (%) Exhibit 26: Other mattresses - Market size and forecast 2018-2023 ($ millions) Exhibit 27: Other mattresses - Year-over-year growth 2019-2023 (%) Exhibit 28: Market opportunity by product Exhibit 29: Customer landscape Exhibit 30: Distribution channel - Market share 2018-2023 (%) Exhibit 31: Comparison by distribution channel Exhibit 32: Offline - Market size and forecast 2018-2023 ($ millions) Exhibit 33: Offline - Year-over-year growth 2019-2023 (%) Exhibit 34: Online - Market size and forecast 2018-2023 ($ millions) Exhibit 35: Online - Year-over-year growth 2019-2023 (%) Exhibit 36: Market opportunity by distribution channel Exhibit 37: Market share by geography 2018-2023 (%) Exhibit 38: Geographic comparison Exhibit 39: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 40: APAC - Year-over-year growth 2019-2023 (%) Exhibit 41: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 42: North America - Year-over-year growth 2019-2023 (%) Exhibit 43: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 44: Europe - Year-over-year growth 2019-2023 (%) Exhibit 45: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 46: South America - Year-over-year growth 2019-2023 (%) Exhibit 47: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 48: MEA - Year-over-year growth 2019-2023 (%) Exhibit 49: Key leading countries Exhibit 50: Market opportunity Exhibit 51: Impact of drivers and challenges Exhibit 52: Vendor landscape Exhibit 53: Landscape disruption Exhibit 54: Vendors covered Exhibit 55: Vendor classification Exhibit 56: Market positioning of vendors Exhibit 57: Casper Sleep Inc. - Vendor overview Exhibit 58: Casper Sleep Inc. - Product segments Exhibit 59: Casper Sleep Inc. - Organizational developments Exhibit 60: Casper Sleep Inc. - Key offerings Exhibit 61: King Koil Licensing Co. Inc. - Vendor overview Exhibit 62: King Koil Licensing Co. Inc. - Product segments Exhibit 63: King Koil Licensing Co. Inc. - Key offerings Exhibit 64: Kingsdown Inc. - Vendor overview Exhibit 65: Kingsdown Inc. - Product segments Exhibit 66: Kingsdown Inc. - Organizational developments Exhibit 67: Kingsdown Inc. - Key offerings Exhibit 68: Kurlon Enterprise Ltd. - Vendor overview Exhibit 69: Kurlon Enterprise Ltd. - Business segments Exhibit 70: Kurlon Enterprise Ltd. - Organizational developments Exhibit 71: Kurlon Enterprise Ltd. - Geographic focus Exhibit 72: Kurlon Enterprise Ltd. - Key offerings Exhibit 73: Leggett & Platt Inc. - Vendor overview Exhibit 74: Leggett & Platt Inc. - Business segments Exhibit 75: Leggett & Platt Inc. - Organizational developments Exhibit 76: Leggett & Platt Inc. - Geographic focus Exhibit 77: Leggett & Platt Inc. - Segment focus Exhibit 78: Leggett & Platt Inc. - Key offerings Exhibit 79: Paramount Bed Co. Ltd. - Vendor overview Exhibit 80: Paramount Bed Co. Ltd. - Product segments Exhibit 81: Paramount Bed Co. Ltd. - Segment focus Exhibit 82: Paramount Bed Co. Ltd. - Key offerings Exhibit 83: Saatva Inc. - Vendor overview Exhibit 84: Saatva Inc. - Product segments Exhibit 85: Saatva Inc. - Key offerings Exhibit 86: Serta Simmons Bedding LLC - Vendor overview Exhibit 87: Serta Simmons Bedding LLC - Product segments Exhibit 88: Serta Simmons Bedding LLC - Organizational developments Exhibit 89: Serta Simmons Bedding LLC - Key offerings Exhibit 90: Sleep Number Corp. - Vendor overview Exhibit 91: Sleep Number Corp. - Product segments Exhibit 92: Sleep Number Corp. - Organizational developments Exhibit 93: Sleep Number Corp. - Key offerings Exhibit 94: Tempur Sealy International Inc. - Vendor overview Exhibit 95: Tempur Sealy International Inc. - Business segments Exhibit 96: Tempur Sealy International Inc. - Organizational developments Exhibit 97: Tempur Sealy International Inc. - Segment focus Exhibit 98: Tempur Sealy International Inc. - Key offerings Exhibit 99: Validation techniques employed for market sizing Exhibit 100: Definition of market positioning of vendors

Casper Sleep Inc., King Koil Licensing Co. Inc., Kingsdown Inc., Kurlon Enterprise Ltd., Leggett & Platt Inc., Paramount Bed Co. Ltd., Saatva Inc., Serta Simmons Bedding LLC, Sleep Number Corp., and Tempur Sealy International Inc.