Table of Contents Chapter 1 Overview of Programmatic Advertising Platform  1.1 Definition of Programmatic Advertising Platform  in This Report 1.2 Commercial Types of Programmatic Advertising Platform  1.2.1 Desktop Display 1.2.2 Desktop Video 1.2.3 Mobile Display 1.2.4 Mobile Video 1.3 Downstream Application of Programmatic Advertising Platform  1.3.1 Governance 1.3.2 Commerical 1.3.3 Others 1.4 Development History of Programmatic Advertising Platform  1.5 Market Status and Trend of Programmatic Advertising Platform  2013-2023 1.5.1 Global Programmatic Advertising Platform  Market Status and Trend 2013-2023 1.5.2 Regional Programmatic Advertising Platform  Market Status and Trend 2013-2023 Chapter 2 Global Market Status and Forecast by Regions 2.1 Market Development of Programmatic Advertising Platform  2013-2017 2.2 Sales Market of Programmatic Advertising Platform  by Regions 2.2.1 Sales Volume of Programmatic Advertising Platform  by Regions 2.2.2 Sales Value of Programmatic Advertising Platform  by Regions 2.3 Production Market of Programmatic Advertising Platform  by Regions 2.4 Global Market Forecast of Programmatic Advertising Platform  2018-2023 2.4.1 Global Market Forecast of Programmatic Advertising Platform  2018-2023 2.4.2 Market Forecast of Programmatic Advertising Platform  by Regions 2018-2023 Chapter 3 Global Market Status and Forecast by Types 3.1 Sales Volume of Programmatic Advertising Platform  by Types 3.2 Sales Value of Programmatic Advertising Platform  by Types 3.3 Market Forecast of Programmatic Advertising Platform  by Types Chapter 4 Global Market Status and Forecast by Downstream Industry 4.1 Global Sales Volume of Programmatic Advertising Platform  by Downstream Industry 4.2 Global Market Forecast of Programmatic Advertising Platform  by Downstream Industry Chapter 5 North America Market Status by Countries, Type, Manufacturers and Downstream Industry 5.1 North America Programmatic Advertising Platform  Market Status by Countries 5.1.1 North America Programmatic Advertising Platform  Sales by Countries (2013-2017) 5.1.2 North America Programmatic Advertising Platform  Revenue by Countries (2013-2017) 5.1.3 United States Programmatic Advertising Platform  Market Status (2013-2017) 5.1.4 Canada Programmatic Advertising Platform  Market Status (2013-2017) 5.1.5 Mexico Programmatic Advertising Platform  Market Status (2013-2017) 5.2 North America Programmatic Advertising Platform  Market Status by Manufacturers 5.3 North America Programmatic Advertising Platform  Market Status by Type (2013-2017) 5.3.1 North America Programmatic Advertising Platform  Sales by Type (2013-2017) 5.3.2 North America Programmatic Advertising Platform  Revenue by Type (2013-2017) 5.4 North America Programmatic Advertising Platform  Market Status by Downstream Industry (2013-2017) Chapter 6 Europe Market Status by Countries, Type, Manufacturers and Downstream Industry 6.1 Europe Programmatic Advertising Platform  Market Status by Countries 6.1.1 Europe Programmatic Advertising Platform  Sales by Countries (2013-2017) 6.1.2 Europe Programmatic Advertising Platform  Revenue by Countries (2013-2017) 6.1.3 Germany Programmatic Advertising Platform  Market Status (2013-2017) 6.1.4 UK Programmatic Advertising Platform  Market Status (2013-2017) 6.1.5 France Programmatic Advertising Platform  Market Status (2013-2017) 6.1.6 Italy Programmatic Advertising Platform  Market Status (2013-2017) 6.1.7 Russia Programmatic Advertising Platform  Market Status (2013-2017) 6.1.8 Spain Programmatic Advertising Platform  Market Status (2013-2017) 6.1.9 Benelux Programmatic Advertising Platform  Market Status (2013-2017) 6.2 Europe Programmatic Advertising Platform  Market Status by Manufacturers 6.3 Europe Programmatic Advertising Platform  Market Status by Type (2013-2017) 6.3.1 Europe Programmatic Advertising Platform  Sales by Type (2013-2017) 6.3.2 Europe Programmatic Advertising Platform  Revenue by Type (2013-2017) 6.4 Europe Programmatic Advertising Platform  Market Status by Downstream Industry (2013-2017) Chapter 7 Asia Pacific Market Status by Countries, Type, Manufacturers and Downstream Industry 7.1 Asia Pacific Programmatic Advertising Platform  Market Status by Countries 7.1.1 Asia Pacific Programmatic Advertising Platform  Sales by Countries (2013-2017) 7.1.2 Asia Pacific Programmatic Advertising Platform  Revenue by Countries (2013-2017) 7.1.3 China Programmatic Advertising Platform  Market Status (2013-2017) 7.1.4 Japan Programmatic Advertising Platform  Market Status (2013-2017) 7.1.5 India Programmatic Advertising Platform  Market Status (2013-2017) 7.1.6 Southeast Asia Programmatic Advertising Platform  Market Status (2013-2017) 7.1.7 Australia Programmatic Advertising Platform  Market Status (2013-2017) 7.2 Asia Pacific Programmatic Advertising Platform  Market Status by Manufacturers 7.3 Asia Pacific Programmatic Advertising Platform  Market Status by Type (2013-2017) 7.3.1 Asia Pacific Programmatic Advertising Platform  Sales by Type (2013-2017) 7.3.2 Asia Pacific Programmatic Advertising Platform  Revenue by Type (2013-2017) 7.4 Asia Pacific Programmatic Advertising Platform  Market Status by Downstream Industry (2013-2017) Chapter 8 Latin America Market Status by Countries, Type, Manufacturers and Downstream Industry 8.1 Latin America Programmatic Advertising Platform  Market Status by Countries 8.1.1 Latin America Programmatic Advertising Platform  Sales by Countries (2013-2017) 8.1.2 Latin America Programmatic Advertising Platform  Revenue by Countries (2013-2017) 8.1.3 Brazil Programmatic Advertising Platform  Market Status (2013-2017) 8.1.4 Argentina Programmatic Advertising Platform  Market Status (2013-2017) 8.1.5 Colombia Programmatic Advertising Platform  Market Status (2013-2017) 8.2 Latin America Programmatic Advertising Platform  Market Status by Manufacturers 8.3 Latin America Programmatic Advertising Platform  Market Status by Type (2013-2017) 8.3.1 Latin America Programmatic Advertising Platform  Sales by Type (2013-2017) 8.3.2 Latin America Programmatic Advertising Platform  Revenue by Type (2013-2017) 8.4 Latin America Programmatic Advertising Platform  Market Status by Downstream Industry (2013-2017) Chapter 9 Middle East and Africa Market Status by Countries, Type, Manufacturers and Downstream Industry 9.1 Middle East and Africa Programmatic Advertising Platform  Market Status by Countries 9.1.1 Middle East and Africa Programmatic Advertising Platform  Sales by Countries (2013-2017) 9.1.2 Middle East and Africa Programmatic Advertising Platform  Revenue by Countries (2013-2017) 9.1.3 Middle East Programmatic Advertising Platform  Market Status (2013-2017) 9.1.4 Africa Programmatic Advertising Platform  Market Status (2013-2017) 9.2 Middle East and Africa Programmatic Advertising Platform  Market Status by Manufacturers 9.3 Middle East and Africa Programmatic Advertising Platform  Market Status by Type (2013-2017) 9.3.1 Middle East and Africa Programmatic Advertising Platform  Sales by Type (2013-2017) 9.3.2 Middle East and Africa Programmatic Advertising Platform  Revenue by Type (2013-2017) 9.4 Middle East and Africa Programmatic Advertising Platform  Market Status by Downstream Industry (2013-2017) Chapter 10 Market Driving Factor Analysis of Programmatic Advertising Platform  10.1 Global Economy Situation and Trend Overview 10.2 Programmatic Advertising Platform  Downstream Industry Situation and Trend Overview Chapter 11 Programmatic Advertising Platform  Market Competition Status by Major Manufacturers 11.1 Production Volume of Programmatic Advertising Platform  by Major Manufacturers 11.2 Production Value of Programmatic Advertising Platform  by Major Manufacturers 11.3 Basic Information of Programmatic Advertising Platform  by Major Manufacturers 11.3.1 Headquarters Location and Established Time of Programmatic Advertising Platform  Major Manufacturer 11.3.2 Employees and Revenue Level of Programmatic Advertising Platform  Major Manufacturer 11.4 Market Competition News and Trend 11.4.1 Merger, Consolidation or Acquisition News 11.4.2 Investment or Disinvestment News 11.4.3 New Product Development and Launch Chapter 12 Programmatic Advertising Platform  Major Manufacturers Introduction and Market Data 12.1 Adobe Systems Incorporated 12.1.1 Company profile 12.1.2 Representative Programmatic Advertising Platform  Product 12.1.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Adobe Systems Incorporated 12.2 Rubicon Project Inc. 12.2.1 Company profile 12.2.2 Representative Programmatic Advertising Platform  Product 12.2.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Rubicon Project Inc. 12.3 DataXu Inc. 12.3.1 Company profile 12.3.2 Representative Programmatic Advertising Platform  Product 12.3.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of DataXu Inc. 12.4 AOL Inc. (Verizon Communications Inc.) 12.4.1 Company profile 12.4.2 Representative Programmatic Advertising Platform  Product 12.4.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of AOL Inc. (Verizon Communications Inc.) 12.5 AppNexus Inc. 12.5.1 Company profile 12.5.2 Representative Programmatic Advertising Platform  Product 12.5.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of AppNexus Inc. 12.6 Yahoo! Inc. 12.6.1 Company profile 12.6.2 Representative Programmatic Advertising Platform  Product 12.6.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Yahoo! Inc. 12.7 MediaMath Inc. 12.7.1 Company profile 12.7.2 Representative Programmatic Advertising Platform  Product 12.7.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of MediaMath Inc. 12.8 Google Inc. (Doubleclick) 12.8.1 Company profile 12.8.2 Representative Programmatic Advertising Platform  Product 12.8.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Google Inc. (Doubleclick) 12.9 Adroll.com 12.9.1 Company profile 12.9.2 Representative Programmatic Advertising Platform  Product 12.9.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Adroll.com 12.10 Rocket Fuel Inc. 12.10.1 Company profile 12.10.2 Representative Programmatic Advertising Platform  Product 12.10.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Rocket Fuel Inc. 12.11 The Trade Desk 12.11.1 Company profile 12.11.2 Representative Programmatic Advertising Platform  Product 12.11.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of The Trade Desk 12.12 Connexity, Inc. 12.12.1 Company profile 12.12.2 Representative Programmatic Advertising Platform  Product 12.12.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Connexity, Inc. 12.13 IPONWEB Holding Limited (BidSwitch) 12.13.1 Company profile 12.13.2 Representative Programmatic Advertising Platform  Product 12.13.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of IPONWEB Holding Limited (BidSwitch) 12.14 RadiumOne, Inc. 12.14.1 Company profile 12.14.2 Representative Programmatic Advertising Platform  Product 12.14.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of RadiumOne, Inc. 12.15 Turn Inc. 12.15.1 Company profile 12.15.2 Representative Programmatic Advertising Platform  Product 12.15.3 Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Turn Inc. 12.16 Adform 12.17 Between Digital 12.18 Centro, Inc. 12.19 Beeswax 12.20 Fluct Chapter 13 Upstream and Downstream Market Analysis of Programmatic Advertising Platform  13.1 Industry Chain of Programmatic Advertising Platform  13.2 Upstream Market and Representative Companies Analysis 13.3 Downstream Market and Representative Companies Analysis Chapter 14 Cost and Gross Margin Analysis of Programmatic Advertising Platform  14.1 Cost Structure Analysis of Programmatic Advertising Platform  14.2 Raw Materials Cost Analysis of Programmatic Advertising Platform  14.3 Labor Cost Analysis of Programmatic Advertising Platform  14.4 Manufacturing Expenses Analysis of Programmatic Advertising Platform  Chapter 15 Report Conclusion Chapter 16 Research Methodology and Reference 16.1 Methodology/Research Approach 16.1.1 Research Programs/Design 16.1.2 Market Size Estimation 16.1.3 Market Breakdown and Data Triangulation 16.2 Data Source 16.2.1 Secondary Sources 16.2.2 Primary Sources 16.3 Reference

List of Tables Table Advantage and Disadvantage of Desktop Display Table Advantage and Disadvantage of Desktop Video Table Advantage and Disadvantage of Mobile Display Table Advantage and Disadvantage of Mobile Video Table Sales Volume of Programmatic Advertising Platform  by Regions 2013-2017 Table Sales Value of Programmatic Advertising Platform  by Regions 2013-2017 Table Production Volume of Programmatic Advertising Platform  by Regions 2013-2017 Table Global Sales Volume of Programmatic Advertising Platform  by Regions 2018-2023 Table Global Sales Value of Programmatic Advertising Platform  by Regions 2018-2023 Table Global Production Volume of Programmatic Advertising Platform  by Regions 2018-2023 Table Sales Volume of Programmatic Advertising Platform  by Types 2013-2017 Table Sales Value of Programmatic Advertising Platform  by Types 2013-2017 Table Sales Volume Forecast of Programmatic Advertising Platform  by Types 2018-2023 Table Sales Value Forecast of Programmatic Advertising Platform  by Types 2018-2023 Table Sales Volume of Programmatic Advertising Platform  by Downstream Industry 2013-2017 Table Sales Volume Forecast of Programmatic Advertising Platform  by Downstream Industry 2018-2023 Table North America Programmatic Advertising Platform  Sales by Countries (2013-2017) Table North America Programmatic Advertising Platform  Sales Share by Countries (2013-2017) Table North America Programmatic Advertising Platform  Revenue by Countries (2013-2017) Table North America Programmatic Advertising Platform  Revenue Market Share by Countries (2013-2017) Table North America Programmatic Advertising Platform  Sales by Type (2013-2017) Table North America Programmatic Advertising Platform  Sales Share by Type (2013-2017) Table North America Programmatic Advertising Platform  Revenue by Type (2013-2017) Table North America Programmatic Advertising Platform  Revenue Share by Type (2013-2017) Table North America Programmatic Advertising Platform  Sales by Downstream Industry (2013-2017) Table North America Programmatic Advertising Platform  Sales Share by Downstream Industry (2013-2017) Table Europe Programmatic Advertising Platform  Sales by Countries (2013-2017) Table Europe Programmatic Advertising Platform  Sales Share by Countries (2013-2017) Table Europe Programmatic Advertising Platform  Revenue by Countries (2013-2017) Table Europe Programmatic Advertising Platform  Revenue Market Share by Countries (2013-2017) Table Europe Programmatic Advertising Platform  Sales by Type (2013-2017) Table Europe Programmatic Advertising Platform  Sales Share by Type (2013-2017) Table Europe Programmatic Advertising Platform  Revenue by Type (2013-2017) Table Europe Programmatic Advertising Platform  Revenue Share by Type (2013-2017) Table Europe Programmatic Advertising Platform  Sales by Downstream Industry (2013-2017) Table Europe Programmatic Advertising Platform  Sales Share by Downstream Industry (2013-2017) Table Asia Pacific Programmatic Advertising Platform  Sales by Countries (2013-2017) Table Asia Pacific Programmatic Advertising Platform  Sales Share by Countries (2013-2017) Table Asia Pacific Programmatic Advertising Platform  Revenue by Countries (2013-2017) Table Asia Pacific Programmatic Advertising Platform  Revenue Market Share by Countries (2013-2017) Table Asia Pacific Programmatic Advertising Platform  Sales by Type (2013-2017) Table Asia Pacific Programmatic Advertising Platform  Sales Share by Type (2013-2017) Table Asia Pacific Programmatic Advertising Platform  Revenue by Type (2013-2017) Table Asia Pacific Programmatic Advertising Platform  Revenue Share by Type (2013-2017) Table Asia Pacific Programmatic Advertising Platform  Sales by Downstream Industry (2013-2017) Table Asia Pacific Programmatic Advertising Platform  Sales Share by Downstream Industry (2013-2017) Table Latin America Programmatic Advertising Platform  Sales by Countries (2013-2017) Table Latin America Programmatic Advertising Platform  Sales Share by Countries (2013-2017) Table Latin America Programmatic Advertising Platform  Revenue by Countries (2013-2017) Table Latin America Programmatic Advertising Platform  Revenue Market Share by Countries (2013-2017) Table Latin America Programmatic Advertising Platform  Sales by Type (2013-2017) Table Latin America Programmatic Advertising Platform  Sales Share by Type (2013-2017) Table Latin America Programmatic Advertising Platform  Revenue by Type (2013-2017) Table Latin America Programmatic Advertising Platform  Revenue Share by Type (2013-2017) Table Latin America Programmatic Advertising Platform  Sales by Downstream Industry (2013-2017) Table Latin America Programmatic Advertising Platform  Sales Share by Downstream Industry (2013-2017) Table Middle East and Africa Programmatic Advertising Platform  Sales by Regions (2013-2017) Table Middle East and Africa Programmatic Advertising Platform  Sales Share by Regions (2013-2017) Table Middle East and Africa Programmatic Advertising Platform  Revenue by Regions (2013-2017) Table Middle East and Africa Programmatic Advertising Platform  Revenue Market Share by Regions (2013-2017) Table Middle East and Africa Programmatic Advertising Platform  Sales by Type (2013-2017) Table Middle East and Africa Programmatic Advertising Platform  Sales Share by Type (2013-2017) Table Middle East and Africa Programmatic Advertising Platform  Revenue by Type (2013-2017) Table Middle East and Africa Programmatic Advertising Platform  Revenue Share by Type (2013-2017) Table Middle East and Africa Programmatic Advertising Platform  Sales by Downstream Industry (2013-2017) Table Middle East and Africa Programmatic Advertising Platform  Sales Share by Downstream Industry (2013-2017) Table Production Volume of Programmatic Advertising Platform  by Major Manufacturers 2013-2017 Table Production Value of Programmatic Advertising Platform  by Major Manufacturers 2013-2017 Table Headquarters Location and Established Time of Programmatic Advertising Platform  Major Manufacturer Table Employees and Revenue Level of Programmatic Advertising Platform  Major Manufacturer Table Representative Programmatic Advertising Platform  Product One of Adobe Systems Incorporated Table Representative Programmatic Advertising Platform  Product Two of Adobe Systems Incorporated Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Adobe Systems Incorporated 2013-2017 Table Representative Programmatic Advertising Platform  Product One of Rubicon Project Inc. Table Representative Programmatic Advertising Platform  Product Two of Rubicon Project Inc. Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Rubicon Project Inc. 2013-2017 Table Representative Programmatic Advertising Platform  Product One of DataXu Inc. Table Representative Programmatic Advertising Platform  Product Two of DataXu Inc. Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of DataXu Inc. 2013-2017 Table Representative Programmatic Advertising Platform  Product One of AOL Inc. (Verizon Communications Inc.) Table Representative Programmatic Advertising Platform  Product Two of AOL Inc. (Verizon Communications Inc.) Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of AOL Inc. (Verizon Communications Inc.) 2013-2017 Table Representative Programmatic Advertising Platform  Product One of AppNexus Inc. Table Representative Programmatic Advertising Platform  Product Two of AppNexus Inc. Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of AppNexus Inc. 2013-2017 Table Representative Programmatic Advertising Platform  Product One of Yahoo! Inc. Table Representative Programmatic Advertising Platform  Product Two of Yahoo! Inc. Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Yahoo! Inc. 2013-2017 Table Representative Programmatic Advertising Platform  Product One of MediaMath Inc. Table Representative Programmatic Advertising Platform  Product Two of MediaMath Inc. Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of MediaMath Inc. 2013-2017 Table Representative Programmatic Advertising Platform  Product One of Google Inc. (Doubleclick) Table Representative Programmatic Advertising Platform  Product Two of Google Inc. (Doubleclick) Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Google Inc. (Doubleclick) 2013-2017 Table Representative Programmatic Advertising Platform  Product One of Adroll.com Table Representative Programmatic Advertising Platform  Product Two of Adroll.com Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Adroll.com 2013-2017 Table Representative Programmatic Advertising Platform  Product One of Rocket Fuel Inc. Table Representative Programmatic Advertising Platform  Product Two of Rocket Fuel Inc. Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Rocket Fuel Inc. 2013-2017 Table Representative Programmatic Advertising Platform  Product One of The Trade Desk Table Representative Programmatic Advertising Platform  Product Two of The Trade Desk Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of The Trade Desk 2013-2017 Table Representative Programmatic Advertising Platform  Product One of Connexity, Inc. Table Representative Programmatic Advertising Platform  Product Two of Connexity, Inc. Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Connexity, Inc. 2013-2017 Table Representative Programmatic Advertising Platform  Product One of IPONWEB Holding Limited (BidSwitch) Table Representative Programmatic Advertising Platform  Product Two of IPONWEB Holding Limited (BidSwitch) Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of IPONWEB Holding Limited (BidSwitch) 2013-2017 Table Representative Programmatic Advertising Platform  Product One of RadiumOne, Inc. Table Representative Programmatic Advertising Platform  Product Two of RadiumOne, Inc. Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of RadiumOne, Inc. 2013-2017 Table Representative Programmatic Advertising Platform  Product One of Turn Inc. Table Representative Programmatic Advertising Platform  Product Two of Turn Inc. Table Programmatic Advertising Platform  Sales, Revenue, Price and Gross Margin of Turn Inc. 2013-2017 List of Figures Figure Representative Commercial Product Picture of Programmatic Advertising Platform  Figure Global Shipments Volume Share of Programmatic Advertising Platform  by Types in 2017 Figure Representative Commercial Product Picture of Desktop Display Figure Representative Commercial Product Picture of Desktop Video Figure Representative Commercial Product Picture of Mobile Display Figure Representative Commercial Product Picture of Mobile Video Figure Demand Volume Share of Programmatic Advertising Platform  by Downstream Industry in 2017 Figure Governance Examples of Programmatic Advertising Platform  Figure Commerical Examples of Programmatic Advertising Platform  Figure Others Examples of Programmatic Advertising Platform  Figure Global Programmatic Advertising Platform  Revenue and Growth Rate 2013-2023 Figure Global Programmatic Advertising Platform  Market Size Comparison in 2013, 2017 and 2023 Figure North America Programmatic Advertising Platform  Revenue and Growth Rate 2013-2023 Figure Europe Programmatic Advertising Platform  Revenue and Growth Rate 2013-2023 Figure Asia Pacific Programmatic Advertising Platform  Revenue and Growth Rate 2013-2023 Figure Latin America Programmatic Advertising Platform  Revenue and Growth Rate 2013-2023 Figure Middle East and Africa Programmatic Advertising Platform  Revenue and Growth Rate 2013-2023 Figure Latin America Programmatic Advertising Platform  Revenue and Growth Rate 2013-2023 Figure Global Sales Volume and Growth Rate of Programmatic Advertising Platform  2013-2017 Figure Global Sales Value and Growth Rate of Programmatic Advertising Platform  2013-2017 Figure Sales Volume Share of Programmatic Advertising Platform  by Regions 2013-2017 Figure Sales Volume Share of Programmatic Advertising Platform  by Regions in 2013 Figure Sales Volume Share of Programmatic Advertising Platform  by Regions in 2017 Figure Sales Volume Growth Rate Comparison of Programmatic Advertising Platform  by Regions 2013-2017 Figure Sales Value Share of Programmatic Advertising Platform  by Regions 2013-2017 Figure Sales Value Share of Programmatic Advertising Platform  by Regions in 2013 Figure Sales Value Share of Programmatic Advertising Platform  by Regions in 2017 Figure Sales Value Growth Rate Comparison of Programmatic Advertising Platform  by Regions 2013-2017 Figure Production Volume Share of Programmatic Advertising Platform  by Regions 2013-2017 Figure Production Volume Share of Programmatic Advertising Platform  by Regions in 2013 Figure Production Volume Share of Programmatic Advertising Platform  by Regions in 2017 Figure Global Sales Volume and Growth Rate of Programmatic Advertising Platform  2018-2023 Figure Global Revenue and Growth Rate of Programmatic Advertising Platform  2018-2023 Figure Global Sales Volume Share of Programmatic Advertising Platform  by Regions in 2023 Figure Global Sales Value Share of Programmatic Advertising Platform  by Regions in 2023 Figure Global Production Volume Share of Programmatic Advertising Platform  by Regions in 2023 Figure Sales Volume Share of Programmatic Advertising Platform  by Types 2013-2017 Figure Sales Volume Share of Programmatic Advertising Platform  by Types in 2013 Figure Sales Volume Share of Programmatic Advertising Platform  by Types in 2017 Figure Sales Volume Growth Rate Comparison of Programmatic Advertising Platform  by Types 2013-2017 Figure Sales Value Share of Programmatic Advertising Platform  by Types 2013-2017 Figure Sales Value Share of Programmatic Advertising Platform  by Types in 2013 Figure Sales Value Share of Programmatic Advertising Platform  by Types in 2017 Figure Sales Value Growth Rate Comparison of Programmatic Advertising Platform  by Types 2013-2017 Figure Sales Volume Share Forecast of Programmatic Advertising Platform  by Types in 2023 Figure Sales Value Share Forecast of Programmatic Advertising Platform  by Types in 2023 Figure Sales Volume Share of Programmatic Advertising Platform  by Downstream Industry 2013-2017 Figure Sales Volume Share of Programmatic Advertising Platform  by Downstream Industry in 2013 Figure Sales Volume Share of Programmatic Advertising Platform  by Downstream Industry in 2017 Figure Sales Volume Growth Rate Comparison of Programmatic Advertising Platform  by Downstream Industry 2013-2017 Figure Sales Volume Share Forecast of Programmatic Advertising Platform  by Downstream Industry in 2023 Figure North America Programmatic Advertising Platform  Sales Share by Countries in 2013 Figure North America Programmatic Advertising Platform  Sales Share by Countries in 2017 Figure North America Programmatic Advertising Platform  Revenue Market Share by Countries in 2013 Figure North America Programmatic Advertising Platform  Revenue Market Share by Countries in 2017 Figure United States Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure United States Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Canada Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Canada Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Mexico Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Mexico Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure North America Programmatic Advertising Platform  Sales Market Share by Manufacturer in 2017 Figure Europe Programmatic Advertising Platform  Sales Share by Countries in 2013 Figure Europe Programmatic Advertising Platform  Sales Share by Countries in 2017 Figure Europe Programmatic Advertising Platform  Revenue Market Share by Countries in 2013 Figure Europe Programmatic Advertising Platform  Revenue Market Share by Countries in 2017 Figure Germany Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Germany Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure UK Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure UK Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure France Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure France Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Italy Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Italy Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Russia Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Russia Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Spain Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Spain Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Benelux Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Benelux Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Europe Programmatic Advertising Platform  Sales Market Share by Manufacturer in 2017 Figure Asia Pacific Programmatic Advertising Platform  Sales Share by Countries in 2013 Figure Asia Pacific Programmatic Advertising Platform  Sales Share by Countries in 2017 Figure Asia Pacific Programmatic Advertising Platform  Revenue Market Share by Countries in 2013 Figure Asia Pacific Programmatic Advertising Platform  Revenue Market Share by Countries in 2017 Figure China Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure China Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Japan Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Japan Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure India Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure India Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Southeast Asia Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Southeast Asia Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Australia Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Australia Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Asia Pacific Programmatic Advertising Platform  Sales Market Share by Manufacturer in 2017 Figure Latin America Programmatic Advertising Platform  Sales Share by Countries in 2013 Figure Latin America Programmatic Advertising Platform  Sales Share by Countries in 2017 Figure Latin America Programmatic Advertising Platform  Revenue Market Share by Countries in 2013 Figure Latin America Programmatic Advertising Platform  Revenue Market Share by Countries in 2017 Figure Brazil Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Brazil Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Argentina Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Argentina Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Colombia Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Colombia Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Latin America Programmatic Advertising Platform  Sales Market Share by Manufacturer in 2017 Figure Middle East and Africa Programmatic Advertising Platform  Sales Share by Regions in 2013 Figure Middle East and Africa Programmatic Advertising Platform  Sales Share by Regions in 2017 Figure Middle East and Africa Programmatic Advertising Platform  Revenue Market Share by Regions in 2013 Figure Middle East and Africa Programmatic Advertising Platform  Revenue Market Share by Regions in 2017 Figure Middle East Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Middle East Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Africa Programmatic Advertising Platform  Sales and Growth Rate (2013-2017) Figure Africa Programmatic Advertising Platform  Revenue and Growth Rate (2013-2017) Figure Middle East and Africa Programmatic Advertising Platform  Sales Market Share by Manufacturer in 2017 Figure Production Volume Share of Programmatic Advertising Platform  by Major Manufacturers in 2013 Figure Production Volume Share of Programmatic Advertising Platform  by Major Manufacturers in 2017 Figure Production Value Share of Programmatic Advertising Platform  by Major Manufacturers in 2013 Figure Production Value Share of Programmatic Advertising Platform  by Major Manufacturers in 2017 Figure Programmatic Advertising Platform  Revenue and Market Share of Adobe Systems Incorporated 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of Rubicon Project Inc. 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of DataXu Inc. 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of AOL Inc. (Verizon Communications Inc.) 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of AppNexus Inc. 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of Yahoo! Inc. 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of MediaMath Inc. 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of Google Inc. (Doubleclick) 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of Adroll.com 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of Rocket Fuel Inc. 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of The Trade Desk 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of Connexity, Inc. 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of IPONWEB Holding Limited (BidSwitch) 2013-2017 Figure Programmatic Advertising Platform  Revenue and Market Share of RadiumOne, Inc. 2013-2017

Adobe Systems Incorporated Rubicon Project Inc. DataXu Inc. AOL Inc. (Verizon Communications Inc.) AppNexus Inc. Yahoo! Inc. MediaMath Inc. Google Inc. (Doubleclick) Adroll.com Rocket Fuel Inc. The Trade Desk Connexity, Inc. IPONWEB Holding Limited (BidSwitch) RadiumOne, Inc. Turn Inc. Adform Between Digital Centro, Inc. Beeswax Fluct