Table of Contents 1. Methodology and Scope 1.1. Methodology 1.1.1. Initial data exploration 1.1.2. Statistical model and forecast 1.1.3. Industry insights and validation 1.1.4. Definitions forecast parameters 1.2. Data sources 1.2.1. Secondary 1.2.2. Primary 2 Market Overview 2.1 Programmatic Advertising Platform Introduction 2.2 Market Analysis by Type 2.2.1 Desktop Display 2.2.2 Desktop Video 2.2.3 Mobile Display 2.2.4 Mobile Video 2.3 Market Analysis by Applications 2.3.1 Governance 2.3.2 Commerical 2.3.3 Others 2.4 Market Analysis by Countries 2.4.1 China Status and Prospect (2014-2026) 2.4.2 Korea Status and Prospect (2014-2026) 2.4.3 Japan Status and Prospect (2014-2026) 2.4.4 Taiwan Status and Prospect (2014-2026) 2.4.5 Southeast Asia Status and Prospect (2014-2026) 2.4.6 India Status and Prospect (2014-2026) 2.4.7 Australia Status and Prospect (2014-2026) 2.5 Market Dynamics 2.5.1 Market Opportunities 2.5.2 Market Risk 2.5.3 Market Driving Force 2.6 Market Competition News and Trend 2.6.1 Merger, Consolidation or Acquisition News 2.6.2 Investment or Disinvestment News 2.6.3 New Product Development and Launch 3 Asia-Pacific Programmatic Advertising Platform Market Competition, by Manufacturer 3.1 Asia-Pacific Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018) 3.2 Asia-Pacific Programmatic Advertising Platform Revenue and Market Share by Manufacturer (2016-2018) 3.2.1 Asia-Pacific Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) 3.2.2 Asia-Pacific Programmatic Advertising Platform Revenue Market Share by Manufacturer (2016-2018) 3.3 Asia-Pacific Programmatic Advertising Platform Price by Manufacturers (2016-2018) 3.4 Market Concentration Rate 3.4.1 Top 3 Programmatic Advertising Platform Manufacturer Market Share (2016-2018) 3.4.2 Top 6 Programmatic Advertising Platform Manufacturer Market Share (2016-2018) 3.5 Market Competition Trend 4 Manufacturers Profiles 4.1 Adobe Systems Incorporated 4.1.1 Business Overview 4.1.2 Programmatic Advertising Platform Type and Applications 4.1.2.1 Product A 4.1.2.2 Product B 4.1.3 Adobe Systems Incorporated Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.2 Rubicon Project Inc. 4.2.1 Business Overview 4.2.2 Programmatic Advertising Platform Type and Applications 4.2.2.1 Product A 4.2.2.2 Product B 4.2.3 Rubicon Project Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.3 DataXu Inc. 4.3.1 Business Overview 4.3.2 Programmatic Advertising Platform Type and Applications 4.3.2.1 Product A 4.3.2.2 Product B 4.3.3 DataXu Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.4 AOL Inc. (Verizon Communications Inc.) 4.4.1 Business Overview 4.4.2 Programmatic Advertising Platform Type and Applications 4.4.2.1 Product A 4.4.2.2 Product B 4.4.3 AOL Inc. (Verizon Communications Inc.) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.5 AppNexus Inc. 4.5.1 Business Overview 4.5.2 Programmatic Advertising Platform Type and Applications 4.5.2.1 Product A 4.5.2.2 Product B 4.5.3 AppNexus Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.6 Yahoo! Inc. 4.6.1 Business Overview 4.6.2 Programmatic Advertising Platform Type and Applications 4.6.2.1 Product A 4.6.2.2 Product B 4.6.3 Yahoo! Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.7 MediaMath Inc. 4.7.1 Business Overview 4.7.2 Programmatic Advertising Platform Type and Applications 4.7.2.1 Product A 4.7.2.2 Product B 4.7.3 MediaMath Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.8 Google Inc. (Doubleclick) 4.8.1 Business Overview 4.8.2 Programmatic Advertising Platform Type and Applications 4.8.2.1 Product A 4.8.2.2 Product B 4.8.3 Google Inc. (Doubleclick) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.9 Adroll.com 4.9.1 Business Overview 4.9.2 Programmatic Advertising Platform Type and Applications 4.9.2.1 Product A 4.9.2.2 Product B 4.9.3 Adroll.com Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.10 Rocket Fuel Inc. 4.10.1 Business Overview 4.10.2 Programmatic Advertising Platform Type and Applications 4.10.2.1 Product A 4.10.2.2 Product B 4.10.3 Rocket Fuel Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.11 The Trade Desk 4.11.1 Business Overview 4.11.2 Programmatic Advertising Platform Type and Applications 4.11.2.1 Product A 4.11.2.2 Product B 4.11.3 The Trade Desk Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.12 Connexity, Inc. 4.12.1 Business Overview 4.12.2 Programmatic Advertising Platform Type and Applications 4.12.2.1 Product A 4.12.2.2 Product B 4.12.3 Connexity, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.13 IPONWEB Holding Limited (BidSwitch) 4.13.1 Business Overview 4.13.2 Programmatic Advertising Platform Type and Applications 4.13.2.1 Product A 4.13.2.2 Product B 4.13.3 IPONWEB Holding Limited (BidSwitch) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.14 RadiumOne, Inc. 4.14.1 Business Overview 4.14.2 Programmatic Advertising Platform Type and Applications 4.14.2.1 Product A 4.14.2.2 Product B 4.14.3 RadiumOne, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.15 Turn Inc. 4.15.1 Business Overview 4.15.2 Programmatic Advertising Platform Type and Applications 4.15.2.1 Product A 4.15.2.2 Product B 4.15.3 Turn Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.16 Adform 4.16.1 Business Overview 4.16.2 Programmatic Advertising Platform Type and Applications 4.16.2.1 Product A 4.16.2.2 Product B 4.16.3 Adform Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.17 Between Digital 4.17.1 Business Overview 4.17.2 Programmatic Advertising Platform Type and Applications 4.17.2.1 Product A 4.17.2.2 Product B 4.17.3 Between Digital Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.18 Centro, Inc. 4.18.1 Business Overview 4.18.2 Programmatic Advertising Platform Type and Applications 4.18.2.1 Product A 4.18.2.2 Product B 4.18.3 Centro, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.19 Beeswax 4.19.1 Business Overview 4.19.2 Programmatic Advertising Platform Type and Applications 4.19.2.1 Product A 4.19.2.2 Product B 4.19.3 Beeswax Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.20 Fluct 4.20.1 Business Overview 4.20.2 Programmatic Advertising Platform Type and Applications 4.20.2.1 Product A 4.20.2.2 Product B 4.20.3 Fluct Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 5 Asia-Pacific Programmatic Advertising Platform Market Analysis by Countries/Regions 5.1 Asia-Pacific Programmatic Advertising Platform Sales Market Share by Countries/Regions 5.2 Asia-Pacific Programmatic Advertising Platform Sales by Countries/Regions (2014-2018) 5.2.1 Asia-Pacific Programmatic Advertising Platform Sales by Countries/Regions (2014-2018) 5.2.2 Asia-Pacific Programmatic Advertising Platform Sales Market Share by Countries (2014-2018) 5.3 Asia-Pacific Programmatic Advertising Platform Revenue (Value) by Countries (2014-2018) 5.3.1 Asia-Pacific Programmatic Advertising Platform Revenue and Growth Rate (2014-2018) 5.3.2 Asia-Pacific Programmatic Advertising Platform Revenue Market Share by Countries (2014-2018) 6 Asia-Pacific Market Segmentation Programmatic Advertising Platform by Type 6.1 Asia-Pacific Programmatic Advertising Platform Sales, Revenue and Market Share by Type (2014-2018) 6.1.1 Asia-Pacific Programmatic Advertising Platform Sales and Market Share by Type (2014-2018) 6.1.2 Asia-Pacific Programmatic Advertising Platform Revenue and Market Share by Type (2014-2018) 6.2 Desktop Display Sales Growth Rate and Price (2014-2018) 6.2.1 Asia-Pacific Desktop Display Sales Growth Rate (2014-2018) 6.2.2 Asia-Pacific Desktop Display Price (2014-2018) 6.3 Desktop Video Sales Growth Rate and Price (2014-2018) 6.3.1 Asia-Pacific Desktop Video Sales Growth Rate (2014-2018) 6.3.2 Asia-Pacific Desktop Video Price (2014-2018) 6.4 Mobile Display Sales Growth Rate and Price (2014-2018) 6.4.1 Asia-Pacific Mobile Display Sales Growth Rate (2014-2018) 6.4.2 Asia-Pacific Mobile Display Price (2014-2018) 6.5 Mobile Video Sales Growth Rate and Price (2014-2018) 6.5.1 Asia-Pacific Mobile Video Sales Growth Rate (2014-2018) 6.5.2 Asia-Pacific Mobile Video Price (2014-2018) 7 Asia-Pacific Market Segmentation Programmatic Advertising Platform by Application 7.1 Asia-Pacific Programmatic Advertising Platform Sales Market Share by Application (2014-2018) 7.2 Governance Sales Growth Rate (2014-2018) 7.3 Commerical Sales Growth Rate (2014-2018) 7.4 Others Sales Growth Rate (2014-2018) 8 China Programmatic Advertising Platform Sales, Revenue, by Type, Application and Manufacturers 8.1 China Programmatic Advertising Platform Revenue, Sales and Growth Rate (2014-2018) 8.2 China Programmatic Advertising Platform Sales and Market Share by Type (2014-2018) 8.2.1 China Programmatic Advertising Platform Sales by Type (2014-2018) 8.2.2 China Programmatic Advertising Platform Sales Market Share by Type (2014-2018) 8.3 China Programmatic Advertising Platform Sales and Market Share by Application (2014-2018) 8.3.1 China Programmatic Advertising Platform Sales by Application (2014-2018) 8.3.2 China Programmatic Advertising Platform Sales Market Share by Application (2014-2018) 8.4 China Programmatic Advertising Platform Sales, Revenue and Market Share by Manufacturer (2016-2018) 8.4.1 China Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018) 8.4.2 China Programmatic Advertising Platform Revenue and Market Share by Manufacturer (2016-2018) 8.5 China Programmatic Advertising Platform Export and Import (2014-2018) 9 Japan Programmatic Advertising Platform Sales, Revenue, by Type, Application and Manufacturers 9.1 Japan Programmatic Advertising Platform Revenue, Sales and Growth Rate (2014-2018) 9.2 Japan Programmatic Advertising Platform Sales and Market Share by Type (2016-2018) 9.2.1 Japan Programmatic Advertising Platform Sales by Type (2014-2018) 9.2.2 Japan Programmatic Advertising Platform Sales Market Share by Type (2014-2018) 9.3 Japan Programmatic Advertising Platform Sales and Market Share by Application (2014-2018) 9.3.1 Japan Programmatic Advertising Platform Sales by Application (2014-2018) 9.3.2 Japan Programmatic Advertising Platform Sales Market Share by Application (2014-2018) 9.4 Japan Programmatic Advertising Platform Sales, Revenue and Market Share by Manufacturer (2016-2018) 9.4.1 Japan Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018) 9.4.2 Japan Programmatic Advertising Platform Revenue and Market Share by Manufacturer (2016-2018) 9.5 Japan Programmatic Advertising Platform Export and Import (2014-2018) 10 Korea Programmatic Advertising Platform Sales, Revenue, by Type, Application and Manufacturers 10.1 Korea Programmatic Advertising Platform Revenue, Sales and Growth Rate (2014-2018) 10.2 Korea Programmatic Advertising Platform Sales and Market Share by Type (2014-2018) 10.2.1 Korea Programmatic Advertising Platform Sales by Type (2014-2018) 10.2.2 Korea Programmatic Advertising Platform Sales Market Share by Type (2014-2018) 10.3 Korea Programmatic Advertising Platform Sales and Market Share by Application (2014-2018) 10.3.1 Korea Programmatic Advertising Platform Sales by Application (2014-2018) 10.3.2 Korea Programmatic Advertising Platform Sales Market Share by Application (2014-2018) 10.4 Korea Programmatic Advertising Platform Sales, Revenue and Market Share by Manufacturer (2016-2018) 10.4.1 Korea Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018) 10.4.2 Korea Programmatic Advertising Platform Revenue and Market Share by Manufacturer (2016-2018) 10.5 Korea Programmatic Advertising Platform Export and Import (2014-2018) 11 Taiwan Programmatic Advertising Platform Sales, Revenue, by Type, Application and Manufacturers 11.1 Taiwan Programmatic Advertising Platform Revenue, Sales and Growth Rate (2014-2018) 11.2 Taiwan Programmatic Advertising Platform Sales and Market Share by Type (2014-2018) 11.2.1 Taiwan Programmatic Advertising Platform Sales by Type (2014-2018) 11.2.2 Taiwan Programmatic Advertising Platform Sales Market Share by Type (2014-2018) 11.3 Taiwan Programmatic Advertising Platform Sales and Market Share by Application (2014-2018) 11.3.1 Taiwan Programmatic Advertising Platform Sales by Application (2014-2018) 11.3.2 Taiwan Programmatic Advertising Platform Sales Market Share by Application (2014-2018) 11.4 Taiwan Programmatic Advertising Platform Sales, Revenue and Market Share by Manufacturer (2016-2018) 11.4.1 Taiwan Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018) 11.4.2 Taiwan Programmatic Advertising Platform Revenue and Market Share by Manufacturer (2016-2018) 11.5 Taiwan Programmatic Advertising Platform Export and Import (2014-2018) 12 Southeast Asia Programmatic Advertising Platform Sales, Revenue, by Type, Application and Manufacturers 12.1 Southeast Asia Programmatic Advertising Platform Revenue, Sales and Growth Rate (2014-2018) 12.2 Southeast Asia Programmatic Advertising Platform Sales and Market Share by Type (2014-2018) 12.2.1 Southeast Asia Programmatic Advertising Platform Sales by Type (2014-2018) 12.2.2 Southeast Asia Programmatic Advertising Platform Sales Market Share by Type (2014-2018) 12.3 Southeast Asia Programmatic Advertising Platform Sales by Application (2014-2018) 12.3.1 Southeast Asia Programmatic Advertising Platform Sales by Application (2014-2018) 12.3.2 Southeast Asia Programmatic Advertising Platform Sales Market Share by Application (2014-2018) 12.4 Southeast Asia Programmatic Advertising Platform Sales, Revenue and Market Share by Manufacturer (2016-2018) 12.4.1 Southeast Asia Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018) 12.4.2 Southeast Asia Programmatic Advertising Platform Revenue and Market Share by Manufacturer 12.5 Southeast Asia Programmatic Advertising Platform Export and Import (2014-2018) 13 India Programmatic Advertising Platform Sales, Revenue, by Type, Application and Manufacturers 13.1 India Programmatic Advertising Platform Revenue, Sales and Growth Rate (2014-2018) 13.2 India Programmatic Advertising Platform Sales and Market Share by Type (2014-2018) 13.2.1 India Programmatic Advertising Platform Sales by Type (2014-2018) 13.2.2 India Programmatic Advertising Platform Sales Market Share by Type (2014-2018) 13.3 India Programmatic Advertising Platform Sales and Market Share by Application (2014-2018) 13.3.1 India Programmatic Advertising Platform Sales by Application (2014-2018) 13.3.2 India Programmatic Advertising Platform Sales Market Share by Application (2014-2018) 13.4 India Programmatic Advertising Platform Sales, Revenue and Market Share by Manufacturer (2016-2018) 13.4.1 India Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018) 13.4.2 India Programmatic Advertising Platform Revenue and Market Share by Manufacturer (2016-2018) 13.5 India Programmatic Advertising Platform Export and Import (2014-2018) 14 Australia Programmatic Advertising Platform Sales, Revenue, by Type, Application and Manufacturers 14.1 Australia Programmatic Advertising Platform Revenue, Sales and Growth Rate (2014-2018) 14.2 Australia Programmatic Advertising Platform Sales and Market Share by Type (2014-2018) 14.2.1 Australia Programmatic Advertising Platform Sales by Type (2014-2018) 14.2.2 Australia Programmatic Advertising Platform Sales Market Share by Type (2014-2018) 14.3 Australia Programmatic Advertising Platform Sales by Application (2014-2018) 14.3.1 Australia Programmatic Advertising Platform Sales by Application (2014-2018) 14.3.2 Australia Programmatic Advertising Platform Sales Market Share by Application (2014-2018) 14.4 Australia Programmatic Advertising Platform Sales, Revenue and Market Share by Manufacturer (2016-2018) 14.4.1 Australia Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018) 14.4.2 Australia Programmatic Advertising Platform Revenue and Market Share by Manufacturer (2016-2018) 14.5 Australia Programmatic Advertising Platform Export and Import (2014-2018) 15 Programmatic Advertising Platform Market Forecast (2019-2026) 15.1 Asia-Pacific Programmatic Advertising Platform Sales, Revenue and Growth Rate (2019-2026) 15.2 Programmatic Advertising Platform Market Forecast by Countries/Regions (2019-2026) 15.2.1 China Programmatic Advertising Platform Sales and Growth Rate Forecast (2019-2026) 15.2.2 Japan Programmatic Advertising Platform Sales and Growth Rate Forecast (2019-2026) 15.2.3 Korea Programmatic Advertising Platform Sales and Growth Rate Forecast (2019-2026) 15.2.4 Taiwan Programmatic Advertising Platform Sales and Growth Rate Forecast (2019-2026) 15.2.5 Southeast Asia Programmatic Advertising Platform Sales and Growth Rate Forecast (2019-2026) 15.2.6 India Programmatic Advertising Platform Sales and Growth Rate Forecast (2019-2026) 15.2.7 Australia Programmatic Advertising Platform Sales and Growth Rate Forecast (2019-2026) 15.3 Programmatic Advertising Platform Market Forecast by Type (2019-2026) 15.3.1 Asia-Pacific Programmatic Advertising Platform Sales Forecast by Type (2019-2026) 15.3.2 Asia-Pacific Programmatic Advertising Platform Market Share Forecast by Type (2019-2026) 15.4 Programmatic Advertising Platform Market Forecast by Application (2019-2026) 15.4.1 Asia-Pacific Programmatic Advertising Platform Sales Forecast by Application (2019-2026) 15.4.2 Asia-Pacific Programmatic Advertising Platform Market Share Forecast by Application (2019-2026) 16 Programmatic Advertising Platform Manufacturing Cost Analysis 16.1 Programmatic Advertising Platform Key Raw Materials Analysis 16.1.1 Key Raw Materials 16.1.2 Price Trend of Key Raw Materials 16.1.3 Key Suppliers of Raw Materials 16.1.4 Market Concentration Rate of Raw Materials 16.2 Proportion of Manufacturing Cost Structure 16.2.1 Raw Materials 16.2.2 Labor Cost 16.2.3 Manufacturing Expenses 16.3 Manufacturing Process Analysis of Programmatic Advertising Platform 17 Industrial Chain, Sourcing Strategy and Downstream Buyers 17.1 Programmatic Advertising Platform Industrial Chain Analysis 17.2 Upstream Raw Materials Sourcing 17.3 Raw Materials Sources of Programmatic Advertising Platform Major Manufacturers in 2018 17.4 Downstream Buyers 18 Sales Channel, Distributors, Traders and Dealers 18.1 Sales Channel 18.1.1 Direct Marketing 18.1.2 Indirect Marketing 18.1.3 Marketing Channel Future Trend 18.2 Distributors, Traders and Dealers 19 Research Findings and Conclusion

Table Product Specifications of Programmatic Advertising Platform Table Types of Programmatic Advertising Platform Table Major Manufacturers of Desktop Display Table Advantage and Disadvantage of Desktop Display Table Major Manufacturers of Desktop Video Table Advantage and Disadvantage of Desktop Video Table Major Manufacturers of Mobile Display Table Advantage and Disadvantage of Mobile Display Table Major Manufacturers of Mobile Video Table Advantage and Disadvantage of Mobile Video Table Applications of Programmatic Advertising Platform Table China Programmatic Advertising Platform Market Main Driving Factors Analysis Table Korea Programmatic Advertising Platform Market Main Driving Factors Analysis Table Japan Programmatic Advertising Platform Market Main Driving Factors Analysis Table Taiwan Programmatic Advertising Platform Market Main Driving Factors Analysis Table Southeast Asia Programmatic Advertising Platform Market Main Driving Factors Analysis Table India Programmatic Advertising Platform Market Main Driving Factors Analysis Table Australia Programmatic Advertising Platform Market Main Driving Factors Analysis Table Asia-Pacific Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue Market Share by Manufacturer (2016-2018) Table Asia-Pacific Programmatic Advertising Platform Price by Manufacturers (2016-2018) Table Adobe Systems Incorporated Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Adobe Systems Incorporated Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Rubicon Project Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Rubicon Project Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table DataXu Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table DataXu Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table AOL Inc. (Verizon Communications Inc.) Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table AOL Inc. (Verizon Communications Inc.) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table AppNexus Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table AppNexus Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Yahoo! Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Yahoo! Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table MediaMath Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table MediaMath Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Google Inc. (Doubleclick) Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Google Inc. (Doubleclick) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Adroll.com Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Adroll.com Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Rocket Fuel Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Rocket Fuel Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table The Trade Desk Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table The Trade Desk Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Connexity, Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Connexity, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table IPONWEB Holding Limited (BidSwitch) Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table IPONWEB Holding Limited (BidSwitch) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table RadiumOne, Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table RadiumOne, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Turn Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Turn Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Adform Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Adform Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Between Digital Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Between Digital Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Centro, Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Centro, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Beeswax Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Beeswax Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Fluct Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Fluct Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Asia-Pacific Programmatic Advertising Platform Sales by Countries/Regions (2014-2018) Table Asia-Pacific Programmatic Advertising Platform Sales Market Share by Countries (2014-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue by Countries (2014-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue Market Share by Countries (2014-2018) Table Asia-Pacific Programmatic Advertising Platform Sales by Type (2014-2018) Table Asia-Pacific Programmatic Advertising Platform Sales Share by Type (2014-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue by Type (2014-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue Share by Type (2014-2018) Table Asia-Pacific Programmatic Advertising Platform Sales by Application (2014-2018) Table Asia-Pacific Programmatic Advertising Platform Sales Share by Application (2014-2018) Table China Programmatic Advertising Platform Sales by Type (2014-2018) Table China Programmatic Advertising Platform Sales Market Share by Type (2014-2018) Table China Programmatic Advertising Platform Sales by Application (2014-2018) Table China Programmatic Advertising Platform Sales Market Share by Application (2014-2018) Table China Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table China Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table China Programmatic Advertising Platform Export and Import (2014-2018) Table Japan Programmatic Advertising Platform Sales by Type (2014-2018) Table Japan Programmatic Advertising Platform Sales Market Share by Type (2014-2018) Table Japan Programmatic Advertising Platform Sales by Application (2014-2018) Table Japan Programmatic Advertising Platform Sales Market Share by Application (2014-2018) Table Japan Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table Japan Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table Japan Programmatic Advertising Platform Export and Import (2014-2018) Table Korea Programmatic Advertising Platform Sales by Type (2014-2018) Table Korea Programmatic Advertising Platform Sales Market Share by Type (2014-2018) Table Korea Programmatic Advertising Platform Sales by Application (2014-2018) Table Korea Programmatic Advertising Platform Sales Market Share by Application (2014-2018) Table Korea Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table Korea Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table Korea Programmatic Advertising Platform Export and Import (2014-2018) Table Taiwan Programmatic Advertising Platform Sales by Type (2014-2018) Table Taiwan Programmatic Advertising Platform Sales Market Share by Type (2014-2018) Table Taiwan Programmatic Advertising Platform Sales by Application (2014-2018) Table Taiwan Programmatic Advertising Platform Sales Market Share by Application (2014-2018) Table Taiwan Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table Taiwan Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table Taiwan Programmatic Advertising Platform Export and Import (2014-2018) Table Southeast Asia Programmatic Advertising Platform Sales by Type (2014-2018) Table Southeast Asia Programmatic Advertising Platform Sales Market Share by Type (2014-2018) Table Southeast Asia Programmatic Advertising Platform Sales by Application (2014-2018) Table Southeast Asia Programmatic Advertising Platform Sales Market Share by Application (2014-2018) Table Southeast Asia Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table Southeast Asia Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table Southeast Asia Programmatic Advertising Platform Export and Import (2014-2018) Table India Programmatic Advertising Platform Sales by Type (2014-2018) Table India Programmatic Advertising Platform Sales Market Share by Type (2014-2018) Table India Programmatic Advertising Platform Sales by Application (2014-2018) Table India Programmatic Advertising Platform Sales Market Share by Application (2014-2018) Table India Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table India Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table India Programmatic Advertising Platform Export and Import (2014-2018) Table Australia Programmatic Advertising Platform Sales by Type (2014-2018) Table Australia Programmatic Advertising Platform Sales Market Share by Type (2014-2018) Table Australia Programmatic Advertising Platform Sales by Application (2014-2018) Table Australia Programmatic Advertising Platform Sales Market Share by Application (2014-2018) Table Australia Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table Australia Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table Australia Programmatic Advertising Platform Export and Import (2014-2018) Table Asia-Pacific Programmatic Advertising Platform Sales Forecast by Countries/Regions (2019-2026) Table Asia-Pacific Programmatic Advertising Platform Market Share Forecast by Countries/Regions (2019-2026) Table Asia-Pacific Programmatic Advertising Platform Sales Forecast by Type (2019-2026) Table Asia-Pacific Programmatic Advertising Platform Market Share Forecast by Type (2019-2026) Table Asia-Pacific Programmatic Advertising Platform Sales Forecast by Application (2019-2026) Table Asia-Pacific Programmatic Advertising Platform Market Share Forecast by Application (2019-2026) Table Sales Base and Market Concentration Rate of Raw Material Table Key Suppliers of Raw Materials Table Raw Materials Sources of Programmatic Advertising Platform Major Manufacturers in 2018 Table Major Buyers of Programmatic Advertising Platform Table Distributors/Traders/ Dealers List

Adobe Systems Incorporated Rubicon Project Inc. DataXu Inc. AOL Inc. (Verizon Communications Inc.) AppNexus Inc. Yahoo! Inc. MediaMath Inc. Google Inc. (Doubleclick) Adroll.com Rocket Fuel Inc. The Trade Desk Connexity, Inc. IPONWEB Holding Limited (BidSwitch) RadiumOne, Inc. Turn Inc. Adform Between Digital Centro, Inc. Beeswax