Table of Contents 1. Methodology and Scope 1.1. Methodology 1.1.1. Initial data exploration 1.1.2. Statistical model and forecast 1.1.3. Industry insights and validation 1.1.4. Definitions forecast parameters 1.2. Data sources 1.2.1. Secondary 1.2.2. Primary 2 Market Overview 2.1 Programmatic Advertising Platform Introduction 2.2 Market Analysis by Type 2.2.1 Desktop Display 2.2.2 Desktop Video 2.2.3 Mobile Display 2.2.4 Mobile Video 2.3 Market Analysis by Applications 2.3.1 Governance 2.3.2 Commerical 2.3.3 Others 2.4 Market Analysis by States 2.4.1 South of India Status and Prospect (2013-2026) 2.4.2 North of India Status and Prospect (2013-2026) 2.4.3 East of India Status and Prospect (2013-2026) 2.4.4 West of India Status and Prospect (2013-2026) 2.4.5 Rest of India Status and Prospect (2013-2026) 2.5 Market Dynamics 2.5.1 Market Opportunities 2.5.2 Market Risk 2.5.3 Market Driving Force 2.6 Market Competition News and Trend 2.6.1 Merger, Consolidation or Acquisition News 2.6.2 Investment or Disinvestment News 2.6.3 New Product Development and Launch 3 India Programmatic Advertising Platform Market Competition, by Manufacturer 3.1 India Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018) 3.2 India Programmatic Advertising Platform Revenue and Market Share by Manufacturer (2016-2018) 3.3 India Programmatic Advertising Platform Price by Manufacturers (2016-2018) 3.4 Market Concentration Rate 3.4.1 Top 3 Programmatic Advertising Platform Manufacturer Market Share (2016-2018) 3.4.2 Top 5 Programmatic Advertising Platform Manufacturer Market Share (2016-2018) 3.5 Market Competition Trend 4 Manufacturers Profiles 4.2 Rubicon Project Inc. 4.2.1 Business Overview 4.2.2 Programmatic Advertising Platform Type and Applications 4.2.2.1 Product A 4.2.2.2 Product B 4.2.3 Rubicon Project Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.3 DataXu Inc. 4.3.1 Business Overview 4.3.2 Programmatic Advertising Platform Type and Applications 4.3.2.1 Product A 4.3.2.2 Product B 4.3.3 DataXu Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.4 AOL Inc. (Verizon Communications Inc.) 4.4.1 Business Overview 4.4.2 Programmatic Advertising Platform Type and Applications 4.4.2.1 Product A 4.4.2.2 Product B 4.4.3 AOL Inc. (Verizon Communications Inc.) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.5 AppNexus Inc. 4.5.1 Business Overview 4.5.2 Programmatic Advertising Platform Type and Applications 4.5.2.1 Product A 4.5.2.2 Product B 4.5.3 AppNexus Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.6 Yahoo! Inc. 4.6.1 Business Overview 4.6.2 Programmatic Advertising Platform Type and Applications 4.6.2.1 Product A 4.6.2.2 Product B 4.6.3 Yahoo! Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.7 MediaMath Inc. 4.7.1 Business Overview 4.7.2 Programmatic Advertising Platform Type and Applications 4.7.2.1 Product A 4.7.2.2 Product B 4.7.3 MediaMath Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.8 Google Inc. (Doubleclick) 4.8.1 Business Overview 4.8.2 Programmatic Advertising Platform Type and Applications 4.8.2.1 Product A 4.8.2.2 Product B 4.8.3 Google Inc. (Doubleclick) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.9 Adroll.com 4.9.1 Business Overview 4.9.2 Programmatic Advertising Platform Type and Applications 4.9.2.1 Product A 4.9.2.2 Product B 4.9.3 Adroll.com Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.10 Rocket Fuel Inc. 4.10.1 Business Overview 4.10.2 Programmatic Advertising Platform Type and Applications 4.10.2.1 Product A 4.10.2.2 Product B 4.10.3 Rocket Fuel Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.11 The Trade Desk 4.11.1 Business Overview 4.11.2 Programmatic Advertising Platform Type and Applications 4.11.2.1 Product A 4.11.2.2 Product B 4.11.3 The Trade Desk Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.12 Connexity, Inc. 4.12.1 Business Overview 4.12.2 Programmatic Advertising Platform Type and Applications 4.12.2.1 Product A 4.12.2.2 Product B 4.12.3 Connexity, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.13 IPONWEB Holding Limited (BidSwitch) 4.13.1 Business Overview 4.13.2 Programmatic Advertising Platform Type and Applications 4.13.2.1 Product A 4.13.2.2 Product B 4.13.3 IPONWEB Holding Limited (BidSwitch) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.14 RadiumOne, Inc. 4.14.1 Business Overview 4.14.2 Programmatic Advertising Platform Type and Applications 4.14.2.1 Product A 4.14.2.2 Product B 4.14.3 RadiumOne, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.15 Turn Inc. 4.15.1 Business Overview 4.15.2 Programmatic Advertising Platform Type and Applications 4.15.2.1 Product A 4.15.2.2 Product B 4.15.3 Turn Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.16 Adform 4.16.1 Business Overview 4.16.2 Programmatic Advertising Platform Type and Applications 4.16.2.1 Product A 4.16.2.2 Product B 4.16.3 Adform Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.17 Between Digital 4.17.1 Business Overview 4.17.2 Programmatic Advertising Platform Type and Applications 4.17.2.1 Product A 4.17.2.2 Product B 4.17.3 Between Digital Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.18 Centro, Inc. 4.18.1 Business Overview 4.18.2 Programmatic Advertising Platform Type and Applications 4.18.2.1 Product A 4.18.2.2 Product B 4.18.3 Centro, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.19 Beeswax 4.19.1 Business Overview 4.19.2 Programmatic Advertising Platform Type and Applications 4.19.2.1 Product A 4.19.2.2 Product B 4.19.3 Beeswax Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.20 Fluct 4.20.1 Business Overview 4.20.2 Programmatic Advertising Platform Type and Applications 4.20.2.1 Product A 4.20.2.2 Product B 4.20.3 Fluct Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 5 India Programmatic Advertising Platform Market Analysis by States 5.1 India Programmatic Advertising Platform Sales Market Share by States 5.2 India Programmatic Advertising Platform Sales and Market Share by States (2013-2018) 5.2.1 India Programmatic Advertising Platform Sales by States (2013-2018) 5.2.2 India Programmatic Advertising Platform Sales Market Share by States (2013-2018) 5.3 India Programmatic Advertising Platform Revenue (Value) and Market Share by States (2013-2018) 5.3.1 India Programmatic Advertising Platform Revenue by States (2013-2018) 5.3.2 India Programmatic Advertising Platform Revenue Market Share by States (2013-2018) 6 India Market Segmentation Programmatic Advertising Platform by Type 6.1 India Programmatic Advertising Platform Sales, Revenue and Market Share by Type (2013-2018) 6.1.1 India Programmatic Advertising Platform Sales and Market Share by Type (2013-2018) 6.1.2 India Programmatic Advertising Platform Revenue and Market Share by Type (2013-2018) 6.2 Desktop Display Sales Growth Rate and Price 6.2.1 India Desktop Display Sales Growth Rate (2013-2018) 6.3 Desktop Video Sales Growth Rate and Price 6.3.1 India Desktop Video Sales Growth Rate (2013-2018) 6.3.2 India Desktop Video Price (2013-2018) 6.4 Mobile Display Sales Growth Rate and Price 6.4.1 India Mobile Display Sales Growth Rate (2013-2018) 6.4.2 India Mobile Display Price (2013-2018) 6.5 Mobile Video Sales Growth Rate and Price 6.5.1 India Mobile Video Sales Growth Rate (2013-2018) 6.5.2 India Mobile Video Price (2013-2018) 7 India Market Segmentation Programmatic Advertising Platform by Application 7.1 India Programmatic Advertising Platform Sales Market Share by Application (2013-2018) 7.2 Governance Sales Growth Rate (2013-2018) 7.3 Commerical Sales Growth Rate (2013-2018) 7.4 Others Sales Growth Rate (2013-2018) 8 South of India Programmatic Advertising Platform Sales, Revenue, by Type and Application 8.1 South of India Programmatic Advertising Platform Revenue, Sales and Growth Rate (2013-2018) 8.2 South of India Programmatic Advertising Platform Sales and Market Share by Type (2013-2018) 8.2.1 South of India Programmatic Advertising Platform Sales by Type (2013-2018) 8.2.2 South of India Programmatic Advertising Platform Sales Market Share by Type (2013-2018) 8.3 South of India Programmatic Advertising Platform Sales and Market Share by Application (2013-2018) 8.3.1 South of India Programmatic Advertising Platform Sales by Application (2013-2018) 8.3.2 South of India Programmatic Advertising Platform Sales Market Share by Application (2013-2018) 9 East of India Programmatic Advertising Platform Sales, Revenue, by Type and Application 9.1 East of India Programmatic Advertising Platform Revenue, Sales and Growth Rate (2013-2018) 9.2 East of India Programmatic Advertising Platform Sales and Market Share by Type (2013-2018) 9.2.1 East of India Programmatic Advertising Platform Sales by Type (2013-2018) 9.2.2 East of India Programmatic Advertising Platform Sales Market Share by Type (2013-2018) 9.3 East of India Programmatic Advertising Platform Sales and Market Share by Application (2013-2018) 9.3.1 East of India Programmatic Advertising Platform Sales by Application (2013-2018) 9.3.2 East of India Programmatic Advertising Platform Sales Market Share by Application (2013-2018) 10 North of India Programmatic Advertising Platform Sales, Revenue, by Type and Application 10.1 North of India Programmatic Advertising Platform Revenue, Sales and Growth Rate (2013-2018) 10.2 North of India Programmatic Advertising Platform Sales and Market Share by Type (2013-2018) 10.2.1 North of India Programmatic Advertising Platform Sales by Type (2013-2018) 10.2.2 North of India Programmatic Advertising Platform Sales Market Share by Type (2013-2018) 10.3 North of India Programmatic Advertising Platform Sales and Market Share by Application (2013-2018) 10.3.1 North of India Programmatic Advertising Platform Sales by Application (2013-2018) 10.3.2 North of India Programmatic Advertising Platform Sales Market Share by Application (2013-2018) 11 West of India Programmatic Advertising Platform Sales, Revenue, by Type and Application 11.1 West of India Programmatic Advertising Platform Revenue, Sales and Growth Rate (2013-2018) 11.2 West of India Programmatic Advertising Platform Sales and Market Share by Type (2013-2018) 11.2.1 West of India Programmatic Advertising Platform Sales by Type (2013-2018) 11.2.2 West of India Programmatic Advertising Platform Sales Market Share by Type (2013-2018) 11.3 West of India Programmatic Advertising Platform Sales and Market Share by Application (2013-2018) 11.3.1 West of India Programmatic Advertising Platform Sales by Application (2013-2018) 11.3.2 West of India Programmatic Advertising Platform Sales Market Share by Application (2013-2018) 12 Programmatic Advertising Platform Market Forecast (2019-2026) 12.1 India Programmatic Advertising Platform Sales, Revenue and Growth Rate (2019-2026) 12.2 Programmatic Advertising Platform Market Forecast by States (2019-2026) 12.2.1 India Programmatic Advertising Platform Sales Forecast by States (2019-2026) 12.2.2 India Programmatic Advertising Platform Market Share Forecast by States (2019-2026) 12.3 Programmatic Advertising Platform Market Forecast by Type (2019-2026) 12.3.1 India Programmatic Advertising Platform Sales Forecast by Type (2019-2026) 12.3.2 India Programmatic Advertising Platform Market Share Forecast by Type (2019-2026) 12.4 Programmatic Advertising Platform Market Forecast by Application (2019-2026) 12.4.1 India Programmatic Advertising Platform Sales Forecast by Application (2019-2026) 12.4.2 India Programmatic Advertising Platform Market Share Forecast by Application (2019-2026) 13 Programmatic Advertising Platform Manufacturing Cost Analysis 13.1 Programmatic Advertising Platform Key Raw Materials Analysis 13.1.1 Key Raw Materials 13.1.2 Price Trend of Key Raw Materials 13.1.3 Key Suppliers of Raw Materials 13.1.4 Market Concentration Rate of Raw Materials 13.2 Proportion of Manufacturing Cost Structure 13.2.1 Raw Materials 13.2.2 Labor Cost 13.2.3 Manufacturing Expenses 13.3 Manufacturing Process Analysis of Programmatic Advertising Platform 14 Industrial Chain, Sourcing Strategy and Downstream Analysis 14.1 Programmatic Advertising Platform Industrial Chain Analysis 14.2 Upstream Raw Materials Sourcing 14.3 Raw Materials Sources of Programmatic Advertising Platform Major Manufacturers in 2018 14.4 Downstream Market and Representative Companies Analysis 14.4.1 Governance Market Analysis 14.4.2 Commerical Market Analysis 14.4.3 Others Market Analysis 14.4.11 Downstream Buyers 15 Sales Channel, Distributors, Traders and Dealers 15.1 Sales Channel 15.1.1 Direct Marketing 15.1.2 Indirect Marketing 15.1.3 Marketing Channel Future Trend 15.2 Distributors, Traders and Dealers 15.2 Market Positioning 15.2.1 Pricing Strategy 15.2.2 Brand Strategy 15.2.3 Target Client 15.3 Distributors, Traders and Dealers 16 Research Findings and Conclusion

Table Product Specifications of Programmatic Advertising Platform Table Types of Programmatic Advertising Platform Table Major Manufacturers of Desktop Display Table Advantage and Disadvantage of Desktop Display Table Major Manufacturers of Desktop Video Table Advantage and Disadvantage of Desktop Video Table Major Manufacturers of Mobile Display Table Advantage and Disadvantage of Mobile Display Table Major Manufacturers of Mobile Video Table Advantage and Disadvantage of Mobile Video Table Applications of Programmatic Advertising Platform Table North of India Programmatic Advertising Platform Market Main Driving Factors Analysis Table East of India Programmatic Advertising Platform Market Main Driving Factors Analysis Table West of India Programmatic Advertising Platform Market Main Driving Factors Analysis Table Rest of India Programmatic Advertising Platform Market Main Driving Factors Analysis Table India Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table India Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table India Programmatic Advertising Platform Price by Manufacturers (2016-2018) Table Adobe Systems Incorporated Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Adobe Systems Incorporated Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Rubicon Project Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Rubicon Project Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table DataXu Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table DataXu Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table AOL Inc. (Verizon Communications Inc.) Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table AOL Inc. (Verizon Communications Inc.) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table AppNexus Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table AppNexus Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Yahoo! Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Yahoo! Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table MediaMath Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table MediaMath Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Google Inc. (Doubleclick) Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Google Inc. (Doubleclick) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Adroll.com Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Adroll.com Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Rocket Fuel Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Rocket Fuel Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table The Trade Desk Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table The Trade Desk Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Connexity, Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Connexity, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table IPONWEB Holding Limited (BidSwitch) Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table IPONWEB Holding Limited (BidSwitch) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table RadiumOne, Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table RadiumOne, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Turn Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Turn Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Adform Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Adform Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Between Digital Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Between Digital Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Centro, Inc. Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Centro, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Beeswax Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Beeswax Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Fluct Basic Information, Manufacturing Base and Competitors Table Programmatic Advertising Platform Type and Applications Table Fluct Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table India Programmatic Advertising Platform Sales by States (2013-2018) Table India Programmatic Advertising Platform Sales Market Share by States (2013-2018) Table India Programmatic Advertising Platform Revenue by States (2013-2018) Table India Programmatic Advertising Platform Revenue Market Share by States (2013-2018) Table India Programmatic Advertising Platform Revenue Market Share by States in 2013 Table India Programmatic Advertising Platform Revenue Market Share by States in 2018 Table India Programmatic Advertising Platform Sales by Type (2013-2018) Table India Programmatic Advertising Platform Sales Share by Type (2013-2018) Table India Programmatic Advertising Platform Revenue by Type (2013-2018) Table India Programmatic Advertising Platform Revenue Share by Type (2013-2018) Table India Programmatic Advertising Platform Sales by Application (2013-2018) Table India Programmatic Advertising Platform Sales Share by Application (2013-2018) Table South of India Programmatic Advertising Platform Sales by Type (2013-2018) Table South of India Programmatic Advertising Platform Sales Market Share by Type (2013-2018) Table South of India Programmatic Advertising Platform Sales by Application (2013-2018) Table South of India Programmatic Advertising Platform Sales Market Share by Application (2013-2018) Table East of India Programmatic Advertising Platform Sales by Type (2013-2018) Table East of India Programmatic Advertising Platform Sales Market Share by Type (2013-2018) Table East of India Programmatic Advertising Platform Sales by Application (2013-2018) Table East of India Programmatic Advertising Platform Sales Market Share by Application (2013-2018) Table North of India Programmatic Advertising Platform Sales by Type (2013-2018) Table North of India Programmatic Advertising Platform Sales Market Share by Type (2013-2018) Table North of India Programmatic Advertising Platform Sales by Application (2013-2018) Table North of India Programmatic Advertising Platform Sales Market Share by Application (2013-2018) Table West of India Programmatic Advertising Platform Sales by Type (2013-2018) Table West of India Programmatic Advertising Platform Sales Market Share by Type (2013-2018) Table West of India Programmatic Advertising Platform Sales by Application (2013-2018) Table West of India Programmatic Advertising Platform Sales Market Share by Application (2013-2018) Table India Programmatic Advertising Platform Sales Forecast by States (2019-2026) Table India Programmatic Advertising Platform Market Share Forecast by States (2019-2026) Table India Programmatic Advertising Platform Sales Forecast by Type (2019-2026) Table India Programmatic Advertising Platform Market Share Forecast by Type (2019-2026) Table India Programmatic Advertising Platform Sales Forecast by Application (2019-2026) Table India Programmatic Advertising Platform Market Share Forecast by Application (2019-2026) Table Sales Base and Market Concentration Rate of Raw Material Table Key Suppliers of Raw Materials Table Raw Materials Sources of Programmatic Advertising Platform Major Manufacturers in 2018 Table Major Buyers of Programmatic Advertising Platform Table Distributors/Traders/ Dealers List

Adobe Systems Incorporated Rubicon Project Inc. DataXu Inc. AOL Inc. (Verizon Communications Inc.) AppNexus Inc. Yahoo! Inc. MediaMath Inc. Google Inc. (Doubleclick) Adroll.com Rocket Fuel Inc. The Trade Desk Connexity, Inc. IPONWEB Holding Limited (BidSwitch) RadiumOne, Inc. Turn Inc. Adform Between Digital Centro, Inc. Beeswax