1 Advertising Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of Advertising 1.3 Advertising Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Europe Advertising Value and Growth Rate from 2014-2024 1.4 Market Segmentation 1.4.1 Types of Advertising 1.4.2 Applications of Advertising 1.4.3 Research Countries 1.5 Market Dynamics 1.5.1 Drivers 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Countries 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of Advertising Analysis 2.2 Major Players of Advertising 2.2.1 Major Players Manufacturing Base and Market Share of Advertising in 2018 2.2.2 Major Players Product Types in 2018 2.3 Advertising Manufacturing Cost Structure Analysis 2.3.1 Consumption Process Analysis 2.3.2 Manufacturing Cost Structure of Advertising 2.3.3 Raw Material Cost of Advertising 2.3.4 Labor Cost of Advertising 2.4 Market Channel Analysis of Advertising 2.5 Major Downstream Buyers of Advertising Analysis 3 Europe Advertising Market, by Type 3.1 Europe Advertising Value and Market Share by Type (2014-2019E) 3.2 Europe Advertising Consumption and Market Share by Type (2014-2019E) 3.3 Europe Advertising Value and Growth Rate by Type (2014-2019E) 3.3.1 Europe Advertising Value and Growth Rate of Internet Advertising 3.3.2 Europe Advertising Value and Growth Rate of Radio Advertising 3.3.3 Europe Advertising Value and Growth Rate of Outdoors Advertising 3.3.4 Europe Advertising Value and Growth Rate of Newspaper & Magazine Advertising 3.3.5 Europe Advertising Value and Growth Rate of TV Advertising 3.3.6 Europe Advertising Value and Growth Rate of Others 3.4 Europe Advertising Price Analysis by Type (2014-2019E) 4 Advertising Market, by Application 4.1 Downstream Market Overview 4.2 Europe Advertising Consumption and Market Share by Application (2014-2019E) 4.2.1 Europe Advertising Consumption and Growth Rate of Consumer Goods (2014-2019E) 4.2.2 Europe Advertising Consumption and Growth Rate of Commercial and Personal Services (2014-2019E) 4.2.3 Europe Advertising Consumption and Growth Rate of Health and Medical Industry (2014-2019E) 4.2.4 Europe Advertising Consumption and Growth Rate of Vehicles Industry (2014-2019E) 4.2.5 Europe Advertising Consumption and Growth Rate of Food & Beverage Industry (2014-2019E) 4.2.6 Europe Advertising Consumption and Growth Rate of Others (2014-2019E) 5 Europe Advertising Consumption, Value ($) by Countries (2014-2019E) 5.1 Europe Advertising Value and Market Share by Countries (2014-2019E) 5.2 Europe Advertising Consumption and Market Share by Countries (2014-2019E) 5.3 Europe Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.4 Germany Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.5 UK Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.6 France Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.7 Italy Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.8 Spain Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.9 Russia Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 6 Competitive Landscape 6.1 Competitive Profile 6.2 Yinlimedia 6.2.1 Company Profiles 6.2.2 Advertising Product Introduction 6.2.3 Yinlimedia Sales, Value, Price, Gross Margin 2014-2019E 6.2.4 Yinlimedia Market Share of Advertising Segmented by Region in 2018 6.3 Focus Media Group 6.3.1 Company Profiles 6.3.2 Advertising Product Introduction 6.3.3 Focus Media Group Sales, Value, Price, Gross Margin 2014-2019E 6.3.4 Focus Media Group Market Share of Advertising Segmented by Region in 2018 6.4 Guangdong Advertising Co., Ltd. 6.4.1 Company Profiles 6.4.2 Advertising Product Introduction 6.4.3 Guangdong Advertising Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E 6.4.4 Guangdong Advertising Co., Ltd. Market Share of Advertising Segmented by Region in 2018 6.5 Guangdong Guangzhou Daily Media Co., Ltd. 6.5.1 Company Profiles 6.5.2 Advertising Product Introduction 6.5.3 Guangdong Guangzhou Daily Media Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E 6.5.4 Guangdong Guangzhou Daily Media Co., Ltd. Market Share of Advertising Segmented by Region in 2018 6.6 Shanghai Xinhua Media Co., Ltd. 6.6.1 Company Profiles 6.6.2 Advertising Product Introduction 6.6.3 Shanghai Xinhua Media Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E 6.6.4 Shanghai Xinhua Media Co., Ltd. Market Share of Advertising Segmented by Region in 2018 6.7 PublicisGroupe 6.7.1 Company Profiles 6.7.2 Advertising Product Introduction 6.7.3 PublicisGroupe Sales, Value, Price, Gross Margin 2014-2019E 6.7.4 PublicisGroupe Market Share of Advertising Segmented by Region in 2018 6.8 Dentsu Inc. 6.8.1 Company Profiles 6.8.2 Advertising Product Introduction 6.8.3 Dentsu Inc. Sales, Value, Price, Gross Margin 2014-2019E 6.8.4 Dentsu Inc. Market Share of Advertising Segmented by Region in 2018 6.9 IPG 6.9.1 Company Profiles 6.9.2 Advertising Product Introduction 6.9.3 IPG Sales, Value, Price, Gross Margin 2014-2019E 6.9.4 IPG Market Share of Advertising Segmented by Region in 2018 6.10 China Television Media 6.10.1 Company Profiles 6.10.2 Advertising Product Introduction 6.10.3 China Television Media Sales, Value, Price, Gross Margin 2014-2019E 6.10.4 China Television Media Market Share of Advertising Segmented by Region in 2018 6.11 Spearhead Integrated Marketing Communication Group 6.11.1 Company Profiles 6.11.2 Advertising Product Introduction 6.11.3 Spearhead Integrated Marketing Communication Group Sales, Value, Price, Gross Margin 2014-2019E 6.11.4 Spearhead Integrated Marketing Communication Group Market Share of Advertising Segmented by Region in 2018 6.12 Dahe Group 6.12.1 Company Profiles 6.12.2 Advertising Product Introduction 6.12.3 Dahe Group Sales, Value, Price, Gross Margin 2014-2019E 6.12.4 Dahe Group Market Share of Advertising Segmented by Region in 2018 6.13 Hunan TV and Broadcast Intermediary Co., Ltd. 6.13.1 Company Profiles 6.13.2 Advertising Product Introduction 6.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E 6.13.4 Hunan TV and Broadcast Intermediary Co., Ltd. Market Share of Advertising Segmented by Region in 2018 6.14 Chengdu B-ray Media Co., Ltd. 6.14.1 Company Profiles 6.14.2 Advertising Product Introduction 6.14.3 Chengdu B-ray Media Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E 6.14.4 Chengdu B-ray Media Co., Ltd. Market Share of Advertising Segmented by Region in 2018 6.15 Havas SA 6.15.1 Company Profiles 6.15.2 Advertising Product Introduction 6.15.3 Havas SA Sales, Value, Price, Gross Margin 2014-2019E 6.15.4 Havas SA Market Share of Advertising Segmented by Region in 2018 6.16 WPP 6.16.1 Company Profiles 6.16.2 Advertising Product Introduction 6.16.3 WPP Sales, Value, Price, Gross Margin 2014-2019E 6.16.4 WPP Market Share of Advertising Segmented by Region in 2018 6.17 Omnicom Group 6.18 SiMei Media 6.19 Bluefocus Communication Group Co., Ltd. 6.20 Beijing Bashi Media Co., Ltd. 6.21 AVIC Culture Co.,Ltd. 7 Europe Advertising Market Analysis and Forecast by Type and Application 7.1 Europe Advertising Market Value & Volume Forecast, by Type (2019-2024) 7.1.1 Internet Advertising Market Value and Volume Forecast (2019-2024) 7.1.2 Radio Advertising Market Value and Volume Forecast (2019-2024) 7.1.3 Outdoors Advertising Market Value and Volume Forecast (2019-2024) 7.1.4 Newspaper & Magazine Advertising Market Value and Volume Forecast (2019-2024) 7.1.5 TV Advertising Market Value and Volume Forecast (2019-2024) 7.1.6 Others Market Value and Volume Forecast (2019-2024) 7.2 Europe Advertising Market Value & Volume Forecast, by Application (2019-2024) 7.2.1 Consumer Goods Market Value and Volume Forecast (2019-2024) 7.2.2 Commercial and Personal Services Market Value and Volume Forecast (2019-2024) 7.2.3 Health and Medical Industry Market Value and Volume Forecast (2019-2024) 7.2.4 Vehicles Industry Market Value and Volume Forecast (2019-2024) 7.2.5 Food & Beverage Industry Market Value and Volume Forecast (2019-2024) 7.2.6 Others Market Value and Volume Forecast (2019-2024) 8 Advertising Market Analysis and Forecast by Countries 8.1 Germany Market Value and Consumption Forecast (2019-2024) 8.2 UK Market Value and Consumption Forecast (2019-2024) 8.3 France Market Value and Consumption Forecast (2019-2024) 8.4 Italy Market Value and Consumption Forecast (2019-2024) 8.5 Spain Market Value and Consumption Forecast (2019-2024) 8.6 Russia Market Value and Consumption Forecast (2019-2024) 9 New Project Feasibility Analysis 9.1 Industry Barriers and New Entrants SWOT Analysis 9.2 Analysis and Suggestions on New Project Investment 10 Research Finding and Conclusion 11 Appendix 11.1 Methodology 11.2 Research Data Source

List of Tables and Figures Figure Product Picture of Advertising Table Product Specification of Advertising Figure Market Concentration Ratio and Market Maturity Analysis of Advertising Figure Europe Advertising Value ($) and Growth Rate from 2014-2024 Table Different Types of Advertising Figure Europe Advertising Value ($) Segment by Type from 2014-2019E Figure Europe Advertising Market Share by Types in 2018 Figure Internet Advertising Picture Figure Radio Advertising Picture Figure Outdoors Advertising Picture Figure Newspaper & Magazine Advertising Picture Figure TV Advertising Picture Figure Others Picture Table Different Applications of Advertising Figure Europe Advertising Value ($) Segment by Applications from 2014-2019E Figure Europe Advertising Market Share by Applications in 2018 Figure Consumer Goods Picture Figure Commercial and Personal Services Picture Figure Health and Medical Industry Picture Figure Vehicles Industry Picture Figure Food & Beverage Industry Picture Figure Others Picture Table Research Countries of Advertising Figure Europe Advertising Market Share by Countries in 2018 Figure Germany Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure UK Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure France Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure Italy Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure Spain Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure Russia Advertising Consumption Value ($) and Growth Rate (2014-2019E) Table Emerging and Growing Market of Advertising Table Industry News Table Industry Policies Figure Industry Chain Analysis of Advertising Table Upstream Raw Material Suppliers of Advertising with Contact Information Table Major Players Manufacturing Base and Market Share of Advertising in 2018 Table Major Players Consumption Value Market Share of Advertising in 2018 Table Major Players Advertising Product Types in 2018 Figure Consumption Process of Advertising Figure Manufacturing Cost Structure of Advertising Figure Channel Status of Advertising Table Major Distributors of Advertising with Contact Information Table Major Downstream Buyers of Advertising with Contact Information Table Europe Advertising Value ($) by Type (2014-2019E) Table Europe Advertising Value Share by Type (2014-2019E) Figure Europe Advertising Value Share by Type (2014-2019E) Table Europe Advertising Consumption by Type (2014-2019E) Table Europe Advertising Consumption Share by Type (2014-2019E) Figure Europe Advertising Consumption Share by Type (2014-2019E) Figure Internet Advertising Picture Figure Radio Advertising Picture Figure Outdoors Advertising Picture Figure Newspaper & Magazine Advertising Picture Figure TV Advertising Picture Figure Others Picture Figure Europe Advertising Value ($) and Growth Rate of Others Table Europe Advertising Price by Type (2014-2019E) Figure Downstream Market Overview Table Europe Advertising Consumption by Application (2014-2019E) Table Europe Advertising Consumption Market Share by Application (2014-2019E) Figure Europe Advertising Consumption Market Share by Application (2014-2019E) Figure Europe Advertising Consumption and Growth Rate of Consumer Goods (2014-2019) Figure Europe Advertising Consumption and Growth Rate of Commercial and Personal Services (2014-2019) Figure Europe Advertising Consumption and Growth Rate of Health and Medical Industry (2014-2019) Figure Europe Advertising Consumption and Growth Rate of Vehicles Industry (2014-2019) Figure Europe Advertising Consumption and Growth Rate of Food & Beverage Industry (2014-2019) Figure Europe Advertising Consumption and Growth Rate of Others (2014-2019) Table Europe Advertising Value ($) by Countries (2014-2019E) Table Europe Advertising Value Market Share by Countries (2014-2019E) Figure Europe Advertising Value Market Share by Countries (2014-2019E) Table Europe Advertising Consumption by Countries (2014-2019E) Table Europe Advertising Consumption Market Share by Countries (2014-2019E) Figure Europe Advertising Consumption Market Share by Countries (2014-2019E) Table Europe Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Germany Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table UK Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table France Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Italy Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Spain Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Russia Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Figure Top 3 Market Share of Advertising Companies in 2018 Figure Top 6 Market Share of Advertising Companies in 2018 Table Major Players Value ($) Share (2014-2019E) Table Company Profiles Table Product Introduction Table Yinlimedia Sales, Value, Price, Gross Margin 2014-2019E Figure Yinlimedia Sales and Growth Rate Figure Yinlimedia Value ($) Market Share 2014-2019 Figure Yinlimedia Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Focus Media Group Sales, Value, Price, Gross Margin 2014-2019E Figure Focus Media Group Sales and Growth Rate Figure Focus Media Group Value ($) Market Share 2014-2019 Figure Focus Media Group Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Guangdong Advertising Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E Figure Guangdong Advertising Co., Ltd. Sales and Growth Rate Figure Guangdong Advertising Co., Ltd. Value ($) Market Share 2014-2019 Figure Guangdong Advertising Co., Ltd. Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Guangdong Guangzhou Daily Media Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E Figure Guangdong Guangzhou Daily Media Co., Ltd. Sales and Growth Rate Figure Guangdong Guangzhou Daily Media Co., Ltd. Value ($) Market Share 2014-2019 Figure Guangdong Guangzhou Daily Media Co., Ltd. Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Shanghai Xinhua Media Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E Figure Shanghai Xinhua Media Co., Ltd. Sales and Growth Rate Figure Shanghai Xinhua Media Co., Ltd. Value ($) Market Share 2014-2019 Figure Shanghai Xinhua Media Co., Ltd. Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table PublicisGroupe Sales, Value, Price, Gross Margin 2014-2019E Figure PublicisGroupe Sales and Growth Rate Figure PublicisGroupe Value ($) Market Share 2014-2019 Figure PublicisGroupe Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Dentsu Inc. Sales, Value, Price, Gross Margin 2014-2019E Figure Dentsu Inc. Sales and Growth Rate Figure Dentsu Inc. Value ($) Market Share 2014-2019 Figure Dentsu Inc. Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table IPG Sales, Value, Price, Gross Margin 2014-2019E Figure IPG Sales and Growth Rate Figure IPG Value ($) Market Share 2014-2019 Figure IPG Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table China Television Media Sales, Value, Price, Gross Margin 2014-2019E Figure China Television Media Sales and Growth Rate Figure China Television Media Value ($) Market Share 2014-2019 Figure China Television Media Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Spearhead Integrated Marketing Communication Group Sales, Value, Price, Gross Margin 2014-2019E Figure Spearhead Integrated Marketing Communication Group Sales and Growth Rate Figure Spearhead Integrated Marketing Communication Group Value ($) Market Share 2014-2019 Figure Spearhead Integrated Marketing Communication Group Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Dahe Group Sales, Value, Price, Gross Margin 2014-2019E Figure Dahe Group Sales and Growth Rate Figure Dahe Group Value ($) Market Share 2014-2019 Figure Dahe Group Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Hunan TV and Broadcast Intermediary Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E Figure Hunan TV and Broadcast Intermediary Co., Ltd. Sales and Growth Rate Figure Hunan TV and Broadcast Intermediary Co., Ltd. Value ($) Market Share 2014-2019 Figure Hunan TV and Broadcast Intermediary Co., Ltd. Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Chengdu B-ray Media Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E Figure Chengdu B-ray Media Co., Ltd. Sales and Growth Rate Figure Chengdu B-ray Media Co., Ltd. Value ($) Market Share 2014-2019 Figure Chengdu B-ray Media Co., Ltd. Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Havas SA Sales, Value, Price, Gross Margin 2014-2019E Figure Havas SA Sales and Growth Rate Figure Havas SA Value ($) Market Share 2014-2019 Figure Havas SA Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table WPP Sales, Value, Price, Gross Margin 2014-2019E Figure WPP Sales and Growth Rate Figure WPP Value ($) Market Share 2014-2019 Figure WPP Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Omnicom Group Sales, Value, Price, Gross Margin 2014-2019E Figure Omnicom Group Sales and Growth Rate Figure Omnicom Group Value ($) Market Share 2014-2019 Figure Omnicom Group Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table SiMei Media Sales, Value, Price, Gross Margin 2014-2019E Figure SiMei Media Sales and Growth Rate Figure SiMei Media Value ($) Market Share 2014-2019 Figure SiMei Media Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Bluefocus Communication Group Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E Figure Bluefocus Communication Group Co., Ltd. Sales and Growth Rate Figure Bluefocus Communication Group Co., Ltd. Value ($) Market Share 2014-2019 Figure Bluefocus Communication Group Co., Ltd. Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Beijing Bashi Media Co., Ltd. Sales, Value, Price, Gross Margin 2014-2019E Figure Beijing Bashi Media Co., Ltd. Sales and Growth Rate Figure Beijing Bashi Media Co., Ltd. Value ($) Market Share 2014-2019 Figure Beijing Bashi Media Co., Ltd. Market Share of Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table AVIC Culture Co.,Ltd. Sales, Value, Price, Gross Margin 2014-2019E Figure AVIC Culture Co.,Ltd. Sales and Growth Rate Figure AVIC Culture Co.,Ltd. Value ($) Market Share 2014-2019 Figure AVIC Culture Co.,Ltd. Market Share of Advertising Segmented by Region in 2018 Table Europe Advertising Market Value ($) Forecast, by Type Table Europe Advertising Market Volume Forecast, by Type Table Europe Market Value ($) Forecast by Application (2019-2024) Table Europe Market Volume Forecast by Application (2019-2024) Figure Germany Market Value ($) and Growth Rate Forecast (2019-2024) Figure Germany Consumption and Growth Rate Forecast (2019-2024) Figure UK Market Value ($) and Growth Rate Forecast (2019-2024) Figure UK Consumption and Growth Rate Forecast (2019-2024) Figure France Market Value ($) and Growth Rate Forecast (2019-2024) Figure France Consumption and Growth Rate Forecast (2019-2024) Figure Italy Market Value ($) and Growth Rate Forecast (2019-2024) Figure Italy Consumption and Growth Rate Forecast (2019-2024) Figure Spain Market Value ($) and Growth Rate Forecast (2019-2024) Figure Spain Consumption and Growth Rate Forecast (2019-2024) Figure Russia Market Value ($) and Growth Rate Forecast (2019-2024) Figure Russia Consumption and Growth Rate Forecast (2019-2024) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery