Table of Contents 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered 1.4 Market Analysis by Type 1.4.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type (2014-2025) 1.4.2 Desktop Display 1.4.3 Desktop Video 1.4.4 Mobile Display 1.4.5 Mobile Video 1.5 Market by Application 1.5.1 Global Programmatic Advertising Platform Market Share by Application (2019-2025) 1.5.2 Governance 1.5.3 Commerical 1.5.4 Others 1.6 Study Objectives 1.7 Years Considered 2 Global Growth Trends 2.1 Programmatic Advertising Platform Market Size 2.2 Programmatic Advertising Platform Growth Trends by Regions 2.2.1 Programmatic Advertising Platform Market Size by Regions (2019-2025) 2.2.2 Programmatic Advertising Platform Market Share by Regions (2014-2019) 2.3 Industry Trends 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter’s Five Forces Analysis 3 Market Share by Key Players 3.1 Programmatic Advertising Platform Market Size by by Players 3.1.1 Global Programmatic Advertising Platform Revenue by by Players (2014-2019) 3.1.2 Global Programmatic Advertising Platform Revenue Market Share by by Players (2014-2019) 3.1.3 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI) 3.2 Programmatic Advertising Platform Key Players Head office and Area Served 3.3 Key Players Programmatic Advertising Platform Product/Solution/Service 3.4 Date of Enter into Programmatic Advertising Platform Market 3.5 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type and Application 4.1 Global Programmatic Advertising Platform Market Size by Type (2014-2019) 4.2 Global Programmatic Advertising Platform Market Size by Application (2014-2019) 5 North America 5.1 North America Programmatic Advertising Platform Market Size (2014-2019) 5.2 Programmatic Advertising Platform Key Players in North America 5.3 North America Programmatic Advertising Platform Market Size by Type 5.4 North America Programmatic Advertising Platform Market Size by Application 6 Europe 6.1 Europe Programmatic Advertising Platform Market Size (2014-2019) 6.2 Programmatic Advertising Platform Key Players in Europe 6.3 Europe Programmatic Advertising Platform Market Size by Type 6.4 Europe Programmatic Advertising Platform Market Size by Application 7 China 7.1 China Programmatic Advertising Platform Market Size (2014-2019) 7.2 Programmatic Advertising Platform Key Players in China 7.3 China Programmatic Advertising Platform Market Size by Type 7.4 China Programmatic Advertising Platform Market Size by Application 8 Japan 8.1 Japan Programmatic Advertising Platform Market Size (2014-2019) 8.2 Programmatic Advertising Platform Key Players in Japan 8.3 Japan Programmatic Advertising Platform Market Size by Type 8.4 Japan Programmatic Advertising Platform Market Size by Application 9 Southeast Asia 9.1 Southeast Asia Programmatic Advertising Platform Market Size (2014-2019) 9.2 Programmatic Advertising Platform Key Players in Southeast Asia 9.3 Southeast Asia Programmatic Advertising Platform Market Size by Type 9.4 Southeast Asia Programmatic Advertising Platform Market Size by Application 10 India 10.1 India Programmatic Advertising Platform Market Size (2014-2019) 10.2 Programmatic Advertising Platform Key Players in India 10.3 India Programmatic Advertising Platform Market Size by Type 10.4 India Programmatic Advertising Platform Market Size by Application 11 Central & South America 11.1 Central & South America Programmatic Advertising Platform Market Size (2014-2019) 11.2 Programmatic Advertising Platform Key Players in Central & South America 11.3 Central & South America Programmatic Advertising Platform Market Size by Type 11.4 Central & South America Programmatic Advertising Platform Market Size by Application 12 International Players Profiles 12.1 AppNexus Inc. 12.1.1 AppNexus Inc. Company Details 12.1.2 Company Description and Business Overview 12.1.3 Programmatic Advertising Platform Introduction 12.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)) 12.1.5 AppNexus Inc. Recent Development 12.2 AOL Inc. (Verizon Communications Inc.) 12.2.1 AOL Inc. (Verizon Communications Inc.) Company Details 12.2.2 Company Description and Business Overview 12.2.3 Programmatic Advertising Platform Introduction 12.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2014-2019) 12.2.5 AOL Inc. (Verizon Communications Inc.) Recent Development 12.3 Yahoo! Inc. 12.3.1 Yahoo! Inc. Company Details 12.3.2 Company Description and Business Overview 12.3.3 Programmatic Advertising Platform Introduction 12.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2014-2019) 12.3.5 Yahoo! Inc. Recent Development 12.4 DataXu Inc. 12.4.1 DataXu Inc. Company Details 12.4.2 Company Description and Business Overview 12.4.3 Programmatic Advertising Platform Introduction 12.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2014-2019) 12.4.5 DataXu Inc. Recent Development 12.5 Adroll.com 12.5.1 Adroll.com Company Details 12.5.2 Company Description and Business Overview 12.5.3 Programmatic Advertising Platform Introduction 12.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2014-2019) 12.5.5 Adroll.com Recent Development 12.6 Google Inc. (Doubleclick) 12.6.1 Google Inc. (Doubleclick) Company Details 12.6.2 Company Description and Business Overview 12.6.3 Programmatic Advertising Platform Introduction 12.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2014-2019) 12.6.5 Google Inc. (Doubleclick) Recent Development 12.7 Adobe Systems Incorporated 12.7.1 Adobe Systems Incorporated Company Details 12.7.2 Company Description and Business Overview 12.7.3 Programmatic Advertising Platform Introduction 12.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2014-2019) 12.7.5 Adobe Systems Incorporated Recent Development 12.8 Rubicon Project Inc. 12.8.1 Rubicon Project Inc. Company Details 12.8.2 Company Description and Business Overview 12.8.3 Programmatic Advertising Platform Introduction 12.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2014-2019) 12.8.5 Rubicon Project Inc. Recent Development 12.9 Rocket Fuel Inc. 12.9.1 Rocket Fuel Inc. Company Details 12.9.2 Company Description and Business Overview 12.9.3 Programmatic Advertising Platform Introduction 12.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2014-2019) 12.9.5 Rocket Fuel Inc. Recent Development 12.10 MediaMath Inc. 12.10.1 MediaMath Inc. Company Details 12.10.2 Company Description and Business Overview 12.10.3 Programmatic Advertising Platform Introduction 12.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2014-2019) 12.10.5 MediaMath Inc. Recent Development 12.11 IPONWEB Holding Limited (BidSwitch) 12.12 Between Digital 12.13 Fluct 12.14 Adform 12.15 The Trade Desk 12.16 Turn Inc. 12.17 Beeswax 12.18 Connexity, Inc. 12.19 Centro, Inc. 12.20 RadiumOne, Inc. 13 Market Forecast 2019-2025 13.1 Market Size Forecast by Product (2019-2025) 13.2 Market Size Forecast by Application (2019-2025) 13.3 Market Size Forecast by Regions 13.4 North America 13.5 Europe 13.6 China 13.7 Japan 13.8 Southeast Asia 13.9 India 13.10 Central & South America 14 Analyst's Viewpoints/Conclusions 15 Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.1.1 Research Programs/Design 15.1.1.2 Market Size Estimation 15.1.1.3 Market Breakdown and Data Triangulation 15.1.2 Data Source 15.1.2.1 Secondary Sources 15.1.2.2 Primary Sources 15.2 Disclaimer 15.3 Author Details

List of Tables and Figures Table Programmatic Advertising Platform Key Market Segments Table Key Players Programmatic Advertising Platform Covered Table Global Programmatic Advertising Platform Market Size Growth Rate by Type 2018-2025 (Million US$) Figuer Desktop Display Figures Table Key Players of Desktop Display Figuer Desktop Video Figures Table Key Players of Desktop Video Figuer Mobile Display Figures Table Key Players of Mobile Display Figuer Mobile Video Figures Table Key Players of Mobile Video Table Global Programmatic Advertising Platform Market Size Growth by Application 2019-2025 (Million US$) Figure Global Programmatic Advertising Platform Market Share by Application in 2018 & 2025 Figure Governance Case Studies Figure Commerical Case Studies Figure Others Case Studies Figure Programmatic Advertising Platform Report Years Considered Figure Global Programmatic Advertising Platform Market Size and Growth Rate 2014-2025 (Million US$) Table Global Programmatic Advertising Platform Market Size by Regions 2019-2025 (Million US$) Table Global Programmatic Advertising Platform Market Size by Regions 2019-2025 (Million US$) Table Global Programmatic Advertising Platform Market Share by Regions 2014-2019 Figure Global Programmatic Advertising Platform Market Share by Regions 2014-2019 Figure Global Programmatic Advertising Platform Market Share by Regions in 2018 Table Market Top Trends Table Key Drivers: Impact Analysis (2019-2025) Table Key Challenges Figure PORTER'S FIVE FORCES ANALYSIS Table Global Programmatic Advertising Platform Revenue by by Players (2014-2019) (Million US$) Table Global Programmatic Advertising Platform Market Share by by Players (2014-2019) Figure Global Programmatic Advertising Platform Market Share by by Players in 2018 Table Global Programmatic Advertising Platform by Players Market Concentration Ratio (CR5 and HHI) Table Key Players Head office and Area Served Table Key Players Programmatic Advertising Platform Product/Solution/Service Table Date of Enter into Programmatic Advertising Platform Market Table Mergers & Acquisitions, Expansion Plans Table Global Programmatic Advertising Platform Market Size by Type (2014-2019) (Million US$) Table Global Programmatic Advertising Platform Market Size Share by Type (2014-2019) Figure Global Programmatic Advertising Platform Market Size Market Share by Type (2014-2019) Table Global Programmatic Advertising Platform Market Size by Application (2014-2019) (Million US$) Table Global Programmatic Advertising Platform Market Size Share by Application (2014-2019) Figure Global Programmatic Advertising Platform Market Size Market Share by Application (2014-2019) Figure Global Programmatic Advertising Platform Revenue Market Share by Application in 2018 Figure North America Programmatic Advertising Platform Market Size 2014-2019 (Million US$) Table North America Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$) Table North America Key Players Programmatic Advertising Platform Market Share (2018-2019) Table North America Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$) Table North America Programmatic Advertising Platform Market Share by Type 2014-2019 Table North America Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$) Table North America Programmatic Advertising Platform Market Share by Application 2014-2019 Figure Europe Programmatic Advertising Platform Market Size 2014-2019 (Million US$) Table Europe Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$) Table Europe Key Players Programmatic Advertising Platform Market Share (2018-2019) Table Europe Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$) Table Europe Programmatic Advertising Platform Market Share by Type 2014-2019 Table Europe Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$) Table Europe Programmatic Advertising Platform Market Share by Application 2014-2019 Figure China Programmatic Advertising Platform Market Size 2014-2019 (Million US$) Table China Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$) Table China Key Players Programmatic Advertising Platform Market Share (2018-2019) Table China Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$) Table China Programmatic Advertising Platform Market Share by Type 2014-2019 Table China Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$) Table China Programmatic Advertising Platform Market Share by Application 2014-2019 Figure Japan Programmatic Advertising Platform Market Size 2014-2019 (Million US$) Table Japan Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$) Table Japan Key Players Programmatic Advertising Platform Market Share (2018-2019) Table Japan Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$) Table Japan Programmatic Advertising Platform Market Share by Type 2014-2019 Table Japan Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$) Table Japan Programmatic Advertising Platform Market Share by Application 2014-2019 Figure Southeast Asia Programmatic Advertising Platform Market Size 2014-2019 (Million US$) Table Southeast Asia Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$) Table Southeast Asia Key Players Programmatic Advertising Platform Market Share (2018-2019) Table Southeast Asia Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$) Table Southeast Asia Programmatic Advertising Platform Market Share by Type 2014-2019 Table Southeast Asia Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$) Table Southeast Asia Programmatic Advertising Platform Market Share by Application 2014-2019 Figure India Programmatic Advertising Platform Market Size 2014-2019 (Million US$) Table India Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$) Table India Key Players Programmatic Advertising Platform Market Share (2018-2019) Table India Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$) Table India Programmatic Advertising Platform Market Share by Type 2014-2019 Table India Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$) Table India Programmatic Advertising Platform Market Share by Application 2014-2019 Figure Central & South America Programmatic Advertising Platform Market Size 2014-2019 (Million US$) Table Central & South America Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$) Table Central & South America Key Players Programmatic Advertising Platform Market Share (2018-2019) Table Central & South America Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$) Table Central & South America Programmatic Advertising Platform Market Share by Type 2014-2019 Table Central & South America Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$) Table Central & South America Programmatic Advertising Platform Market Share by Application 2014-2019 Table AppNexus Inc. Company Details Table AppNexus Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$) Figure AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019) Table AppNexus Inc. Recent Development Table AOL Inc. (Verizon Communications Inc.) Company Details Table AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$) Figure AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019) Table AOL Inc. (Verizon Communications Inc.) Recent Development Table Yahoo! Inc. Company Details Table Yahoo! Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$) Figure Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019) Table Yahoo! Inc. Recent Development Table DataXu Inc. Company Details Table DataXu Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$) Figure DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019) Table DataXu Inc. Recent Development Table Adroll.com Company Details Table Adroll.com Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$) Figure Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019) Table Adroll.com Recent Development Table Google Inc. (Doubleclick) Company Details Table Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$) Figure Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019) Table Google Inc. (Doubleclick) Recent Development Table Adobe Systems Incorporated Company Details Table Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$) Figure Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019) Table Adobe Systems Incorporated Recent Development Table Rubicon Project Inc. Company Details Table Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$) Figure Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019) Table Rubicon Project Inc. Recent Development Table Rocket Fuel Inc. Company Details Table Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$) Figure Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019) Table Rocket Fuel Inc. Recent Development Table MediaMath Inc. Company Details Table MediaMath Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$) Figure MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019) Table MediaMath Inc. Recent Development Table IPONWEB Holding Limited (BidSwitch) Company Details Table Between Digital Company Details Table Fluct Company Details Table Adform Company Details Table The Trade Desk Company Details Table Turn Inc. Company Details Table Beeswax Company Details Table Connexity, Inc. Company Details Table Centro, Inc. Company Details Table RadiumOne, Inc. Company Details Table Global Programmatic Advertising Platform Market Size by Regions (Million US$) 2019-2025 Figure Global Programmatic Advertising Platform Market Size Share by Regions (2019-2025) Figure Global Programmatic Advertising Platform Market Size Share by Regions in 2025 Figure North America Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD) Figure Europe Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD) Figure China Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD) Figure Japan Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD) Figure Southeast Asia Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD) Figure India Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD) Figure Central & South America Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD) Table Global Programmatic Advertising Platform Market Size by Product (2019-2025) (Million US$) Figure Global Programmatic Advertising Platform Market Size by Product (2019-2025) Figure Global Programmatic Advertising Platform Market Size by Product in 2025 Table Global Programmatic Advertising Platform Market Size by Application (2019-2025) (Million US$) Figure Global Programmatic Advertising Platform Market Size by Application (2019-2025) Figure Global Programmatic Advertising Platform Market Size by Application in 2025 Table Research Programs/Design for This Report Figure Bottom-up and Top-down Approaches for This Report Figure Data Triangulation Table Key Data Information from Secondary Sources Table Key Data Information from Primary Sources

AppNexus Inc. AOL Inc. (Verizon Communications Inc.) Yahoo! Inc. DataXu Inc. Adroll.com Google Inc. (Doubleclick) Adobe Systems Incorporated Rubicon Project Inc. Rocket Fuel Inc. MediaMath Inc. IPONWEB Holding Limited (BidSwitch) Between Digital Fluct Adform The Trade Desk Turn Inc. Beeswax Connexity, Inc. Centro, Inc. RadiumOne, Inc.