1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET DYNAMICS 4.1 Market Overview 4.2 Market Drivers 4.2.1 Increasing Penetration Rate of Smart Devices 4.2.2 Broader Reach Due to Mobility 4.3 Market Restraints 4.3.1 Lack of High Number Mobile Compatible Websites 4.4 Industry Attractiveness - Porter's Five Force Analysis 4.4.1 Threat of New Entrants 4.4.2 Bargaining Power of Suppliers 4.4.3 Bargaining Power of Buyers/Consumers 4.4.4 Threat of Substitute Products 4.4.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Transaction Type 5.1.1 M Retailing 5.1.2 M Ticketing/Booking 5.1.3 M Billing 5.1.4 Other Transaction Types 5.2 By Payment Mode 5.2.1 Near Field Communication (NFC) 5.2.2 Premium SMS 5.2.3 Wireless Application Protocol (WAP) 5.2.4 Direct Carrier Billing 5.2.5 Other Payment Modes 5.3 Geography 5.3.1 North America 5.3.1.1 United States 5.3.1.2 Canada 5.3.2 Europe 5.3.2.1 United Kingdom 5.3.2.2 Germany 5.3.2.3 France 5.3.2.4 Rest of Europe 5.3.3 Asia-Pacific 5.3.3.1 China 5.3.3.2 Japan 5.3.3.3 India 5.3.3.4 Rest of Asia-Pacific 5.3.4 Latin America 5.3.4.1 Brazil 5.3.4.2 Argentina 5.3.4.3 Rest of Latin America 5.3.5 Middle East & Africa 5.3.5.1 UAE 5.3.5.2 Saudi Arabia 5.3.5.3 Rest of Middle East & Africa 6 COMPETITIVE LANDSCAPE 6.1 Mergers & Acquisitions 6.2 Company Profiles 6.2.1 Ericsson 6.2.2 Gemalto (Thales Company) 6.2.3 Google Inc. 6.2.4 IBM Corporation 6.2.5 Mastercard Inc. 6.2.6 Mopay AG 6.2.7 Oxygen8 6.2.8 Paypal Holdings 6.2.9 SAP SE 6.2.10 Visa Inc. 7 INVESTMENT ANALYSIS 8 MARKET OPPORTUNITIES AND FUTURE TRENDS

- Ericsson - Gemalto (Thales Company) - Google Inc. - IBM Corporation - Mastercard Inc. - Mopay AG - Oxygen8 - Paypal Holdings - SAP SE - Visa Inc.