Page 1: Executive summary Introduction Page 2: Mobile Marketing Overview Market Overview Page 3: Global Market - Overview, Marketing Banners Served to Mobile Devices (Volume) Page 4-9: India Market - Overview, Mobile Marketing - Market Size (2011-2015e), Mobile Ad - Market Size (2011-2015e), Elements of Mobile Marketing, Mobile Marketing Ecosystem, Mobile Marketing Frameworks using Mobile Advertising, Mobile Marketing Benefits, Mobile Marketing Value Chain Drivers & Challenges Page 10: Summary Page 11-15: Drivers Page 16: Challenges Market Trends Page 17: Mobile marketing developments and trends Market Opportunity Page 18-20: Potential Verticals Page 21: Potential Areas Mobile Marketing Player Profile Page 22-28: Major Public Players Page 29-50: Major Private Players Strategic Recommendation Page 51-52: Strategic Recommendations Appendix Page 53: Appendix Page 54: Sources of Information

Market Overview - India 1. Mobile Marketing - Market Size (2011-2015e) 2. Mobile Ad - Market Size (2011-2015e) Drivers & Challenges 3. Market Size - Smartphone Users (2009-2012e) 4. Wireless Subscriber Base - India (2006-2011) 5. Subscribers of 3G Services (2012e-2015e) 6. Total No. of Household (mn) (2005, 2015e, 2025e) 7. Per Household Annual Income 8. Aggregate Annual Disposable Income (2005, 2015e, 2025e) 9. Employment Growth (2010-2015e) 10. Gross Domestic Product - India (2004-2010) Mobile Marketing Player Profiles 11. Financial Snapshots - Major Public Companies Market Overview - India 1. Mobile Marketing - Marketing Banners Served to Mobile Devices (Volume) Mobile Marketing Player Profiles 2. Company profiles a. Company information b. Products and services c. Key people d. Key Financial Performance Indicators e. Key Ratios f. Business Highlights Appendix 3. Appendix 4. Sources of Information

1. 2ergo Group plc 2. AdMob Google Inc. 3. Gingersoft Media Pvt Ltd. 4. InMobi 5. Komli Media Pvt. Ltd. 6. Netcore Solutions Pvt. Ltd. 7. NetworkPlay.in 8. Vserv Digital Services Pvt. Ltd. 9. Affle Pte Ltd. 10. BuzzCity Pte Ltd.