Slide 1: Executive Summary Introduction Slide 2: Retail Market - Overview, Market Size & Growth (2010-2014e), Share of retail segments (2010) Slide 3: E-commerce - Overview Slide 4: E-commerce - Market Overview, Market Size (2010-2015e), Segmentation (2011) Market Overview Slide 5: E-tailing - Introduction Slide 6: Online Retailing - Evolution Slide 7-8: Physical retailing v/s Online retailing Slide 9: E-tailing - Market Size & Growth (2010-2015e), Online Shoppers (2011-2015e) Slide 10: E-tailing Market - Snapshots Slide 11: E-tailing - Segmentation Slide 12: E-tailing - Value Chain Analysis Slide 13-16: E-tailing - Formats Slide 17-18: E-tailing - Benefits Slide 19: E-tailing - 4 P's of Marketing Slide 20: E-tailing - Key Success Factors Slide 21: E-tailing - Suitable Product Categories Drivers & Challenges Slide 22: Summary Slide 23-28: Drivers Slide 29-32: Challenges Government Regulations Slide 33-35: Key Regulations Trends Slide 36: Summary Slide 37-41: Key Trends Mergers & Acquisitions Slide 42: Investments Slide 43: Mergers & Acquisitions E-tailing Players Slide 44: Porter's Five Forces Analysis Slide 45: Major Private Companies - Summary Slides 46-79: Major Private Companies Slides 80-84: Traffic Statistics Strategic Recommendation Slide 85-86: Strategic Recommendations Appendix Slide 87: Appendix Slide 88: Sources of Information

Introduction 1. Retail - Market Size and Growth (2010-2014e) , Segmentation (2010) 2. E-commerce Market Size and Growth (2010-2015e), Segmentation (2011) Market Overview 3. E-tailing Market Size and Growth - India (2010-2015e), Online Shoppers (2011-2015e) 4. E-tailing Market Snapshots - E-tail Revenues (2011), Consumer Demographics (2011), VC Funding (2009-2011) 5. E-tailing Segmentation (2011) Drivers & Challenges 6. Total Internet Subscribers - Growth in India (2011-2015e) 7. No of broadband subscribers - Size & Growth (2010-2015e) 8. Social Networking - Growth (2011-12) 9. Growth in unique visitors (Jul 11- Jul 12) 10. Internet Users - Age Wise Distribution (2011) 11. Average time spent on the Internet - Age-wise (2011) 12. Smartphone - Market Size (2010-2015e) 13. Devices using internet (2009-2012e) 14. Increase in property prices - India (2011) 15. Personal Consumption Expenditure through cards (2011) 16. Net Banking Penetration (2011) 17. Customer Acquisition (2011) 18. Repeat Business (2011) Trends 19. Branded Products v/s Private Labels - Margins (2011) 20. Kids' e-tailing - Market Size (2010-2015e) 21. Baby Products - Purchase (2011) E-tailing Player Profiles 22. Financial Snapshots - Major Private Companies (As available)Mergers & Acquisitions 1. Investments 2. Mergers & Acquisitions E-tailing Player Profiles 3. Company profiles a) Company information b) Products and services c) Key people d) Key Financial Performance Indicators e) Key Ratios f) Business Highlights Appendix 4. Appendix 5. Sources of Information

Flipkart Online Services Pvt. Ltd. Fashion and You Jasper Infotech Pvt. Ltd. Myntra Designs Pvt. Ltd. Naaptol Online Shopping Pvt. Ltd. NSI Infinium Global Pvt. Ltd. Shop Online Trading India Pvt. Ltd. TV 18 Home Shopping Network Ltd. Xerion Retail Pvt. Ltd.