1. INTRODUCTION 1.1 Scope of Study 1.2 Study Deliverables 1.3 Study Assumptions 1.4 Research Phases 2. HOUSEHOLD CLEANERS MARKET INSIGHTS 2.1 Market Overview 2.2 Market Trends 2.3 Industry Attractiveness – Porter’s Five Forces Analysis 2.3.1 Bargaining Power of Suppliers 2.3.2 Bargaining Power of Consumers 2.3.3 Threat of New Entrants 2.3.4 Threat of Substitute Products and Services 2.3.5 Degree of Competition 3. HOUSEHOLD CLEANERS MARKET DYNAMICS 3.1 Drivers 3.2 Restraints 3.3 Opportunities 4. HOUSEHOLD CLEANERS MARKET SEGMENTATION 4.1 Product Type 4.1.1 Surface Cleaners 4.1.2 Glass Cleaners 4.1.3 Fabric Cleaners 4.1.4 Toilet Bowl Cleaner 4.1.5 Others 4.2 Application 4.2.1 Kitchen 4.2.2 Bathroom 4.2.3 Others 4.3 Distribution Channel 4.3.1 Supermarkets/Hypermarket 4.3.2 Convenience Stores 4.3.3 E-commerce 4.3.4 Others 5. HOUSEHOLD CLEANERS MARKET BY GEOGRAPHY 5.1 North America Household Cleaners Market (2018 - 2023) 5.1.1 US Household Cleaners Market (2018 - 2023) 5.1.2 Canada Household Cleaners Market (2018 - 2023) 5.1.3 Mexico Household Cleaners Market (2018 - 2023) 5.1.4 Rest of North America 5.2 Europe Household Cleaners Market (2018 - 2023) 5.2.1 Spain Household Cleaners Market (2018 - 2023) 5.2.2 UK Household Cleaners Market (2018 - 2023) 5.2.3 Germany Household Cleaners Market (2018 - 2023) 5.2.4 France Household Cleaners Market (2018 - 2023) 5.2.5 Italy Household Cleaners Market (2018 - 2023) 5.2.6 Russia Household Cleaners Market (2018 - 2023) 5.2.7 Rest of Europe 5.3 Asia-Pacific Household Cleaners Market (2018 - 2023) 5.3.1 China Household Cleaners Market (2018 - 2023) 5.3.2 Japan Household Cleaners Market (2018 - 2023) 5.3.3 India Household Cleaners Market (2018 - 2023) 5.3.4 Australia Household Cleaners Market (2018 - 2023) 5.3.5 Rest of Asia-Pacific 5.4 South America Household Cleaners Market (2018 - 2023) 5.4.1 Brazil Household Cleaners Market (2018 - 2023) 5.4.2 Argentina Household Cleaners Market (2018 - 2023) 5.4.3 Rest of South America 5.5 Middle East & Africa Household Cleaners Market (2018 - 2023) 5.5.1 South Africa Household Cleaners Market (2018 - 2023) 5.5.2 Saudi Arabia Household Cleaners Market (2018 - 2023) 5.5.3 Rest of Middle East & Africa 6. HOUSEHOLD CLEANERS MARKET COMPETITIVE LANDSCAPE 6.1 Most Active Companies 6.2 Market Share Analysis 6.3 Strategies Adopted by Leading Players 7. COMPANY PROFILES 7.1 Colgate-Palmolive Company 7.2 The Procter & Gamble Company 7.3 Henkel AG & Co. KGaA 7.4 Unilever 7.5 Reckitt Benckiser Group plc. 7.6 Bombril Holding SA 7.7 Church & Dwight Co., Inc. 7.8 Godrej Consumer Products Limited 7.9 Kao Corporation 7.10 Goodmaid Chemicals Corporation Sdn. Bhd. 7.11 S.C. Johnson & Son Inc. 7.12 McBride plc. 8. DISCLAIMER

Colgate-Palmolive Company -The Procter & Gamble Company -Henkel AG & Co. KGaA -Unilever -Reckitt Benckiser Group plc. -Bombril Holding SA -Church & Dwight Co., Inc. -Godrej Consumer Products Limited -Kao Corporation -Goodmaid Chemicals Corporation Sdn. Bhd. -S.C. Johnson & Son Inc. -McBride plc.