1. Introduction                 1.1 Key Deliverables of the Study                 1.2 Study Assumptions                 1.3 Scope of the Market 2. Research Approach and Methodology                 2.1 Introduction                 2.2 Research Design                 2.3 Study Timelines                 2.4 Study Phases                                 2.4.1 Secondary Research                                 2.4.2 Discussion Guide                                 2.4.3 Market Engineering and Econometric Modelling                                 2.4.4 Expert Validation 3. Market Overview                 3.1 Market Trends                 3.2 Market Dynamics                                 3.2.1 Drivers                                                 3.2.1.1 Increased per Capita Income                                                 3.2.1.2 Prevalence of Periodontal Diseases                                                 3.2.1.3 Growing Oral Care Problems Among Children Due to Poor Eating Habbits                                 3.2.2 Restraints                                                 3.2.2.1 Intra Oral Care Competition                                 3.2.3 Opportunities                                                 3.2.3.1 Growing Demand for Natural Ingredients in Products                                 3.2.4 Porter's Five Forces Analysis                                                 3.2.4.1 Bargaining Power of Suppliers                                                 3.2.4.2 Bargaining Power of Buyers                                                 3.2.4.3 Threat of New Entrants                                                 3.2.4.4 Threat of Substitute Products and Services                                                 3.2.4.5 Degree of Competition 4. Market Segmentation                 4.1 By Product Type                                 4.1.1 Breath Fresheners                                 4.1.2 Dental Floss                                                 4.1.2.1 Flossing Tape                                                 4.1.2.2 Unwaxed Dental Floss                                                 4.1.2.3 Waxed Dental Floss                                 4.1.3 Denture Care                                                 4.1.3.1 Denture Cleansers                                                 4.1.3.2 Denture Fixatives                                                 4.1.3.3 Other Denture Care Products                                 4.1.4 Mouthwashes and Rinses                                                 4.1.4.1 Mouthwash - Medicinal                                                 4.1.4.2 Mouthwash - Standard                                 4.1.5 Toothbrushes and Replacements                                                 4.1.5.1 Battery Operated Toothbrushes                                                 4.1.5.2 Electric Toothbrushes                                                 4.1.5.3 Manual Toothbrushes                                                 4.1.5.4 Replacement Brush heads                                 4.1.6 Toothpaste                                                 4.1.6.1 Bicarbonate of Soda Toothpaste                                                 4.1.6.2 Cosmetic Toothpaste                                                 4.1.6.3 Specialist Toothpaste                                                 4.1.6.4 Standard Toothpaste                 4.2 By Distribution Channel                                 4.2.1 Convenience Stores                                 4.2.2 Department Stores                                 4.2.3 On-line Retail                                 4.2.4 Pharmacies                                 4.2.5 Specialist Retailers                                 4.2.6 Supermarkets and Hypermarkets                                 4.2.7 Variety Stores                                 4.2.8 Warehouse Clubs                                 4.2.9 Vending Machines                                 4.2.10 Other Distribution Channel 5. Competitive Landscape                 5.1 Market Share Analysis                 5.2 Strategy Adopted by Key Players                 5.3 Most Active Companies in the Past Five Years 6. Company Profiles                 6.1 Overview                 6.2 Products & Services                 6.3 Financials                 6.4 Key Developments                 6.5 Strategies Adopted                 6.6 SWOT Analysis of Major Players 7. Companies Covered                 7.1 Johnson & Johnson Services Inc                 7.2 Colgate-Palmolive Company                 7.3 Procter & Gamble Co.                 7.4 Shako (Saky)                 7.5 Amway Corporation                 7.6 GlaxoSmithKline Plc                 7.7 Yangzhou Super Star Toothbrush Co., Ltd.                 7.8 Lion Corporation                 7.9 SHANGHAI MAXAM COMPANY LIMITED                 7.10 Dentcare Corporation 8. Appendix                 8.1 Disclaimer                 8.2 Sources LIST OF TABLES 1: Oral care Market: Revenue in USD million, by Product Type, China, 2015-2023 2: Oral Care Market: Revenue in USD million, by Distribution Channel, China, 2015-2023 3. Oral Care Market: Volume in million units, by Product Type, China, 2015-2023

Johnson & Johnson Services Inc., Colgate-Palmolive Company, Procter & Gamble Co., Shako (Saky), Amway Corporation, GlaxoSmithKline Plc, Yangzhou Super Star Toothbrush Co., Ltd., Lion Corporation, SHANGHAI MAXAM COMPANY LIMITED, Dentcare Corporation