1. Introduction 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Market Definitions 2. Market Insights 2.1 Market Overview 2.2 Market Trends 2.3 Industry Attractiveness – Porters Five Forces Analysis 2.3.1 Bargaining Power of Suppliers 2.3.2 Bargaining Power of Consumers 2.3.3 Threat of New Entrants 2.3.4 Threat of Substitute Products and Services 2.3.5 Degree of Competition 3. Market Dynamics 3.1 Drivers 3.1.1 Changing Lifestyles and Rising Health Concerns 3.1.2 Hike in Consumption of Processed Foods and Confectionery 3.1.3 Ease of Handling and Portability of Bottled Water 3.2 Restraints 3.2.1 Environment Concerns due to Plastic Bottles 3.2.2 Lack of Awareness Regarding Health Issues Associated with Low-cost Tap Water 3.3 Opportunities 3.3.1 Innovative Products with Minimum Environmental (and Health) Hazards 3.3.2 Penetration in Developing Markets 4. Market Segmentation 4.1 By Type 4.1.1 Introduction 4.1.2 Still Water 4.1.3 Sparkling Water 4.1.4 Functional Water 4.2 By Flavor 4.2.1 Introduction 4.2.2 Flavored 4.2.3 Non-flavored 4.3 By Packaging Type 4.3.1 Introduction 4.3.2 PET Bottles 4.3.3 Glass Bottles 4.3.4 Others 4.4 By Distribution Channel 4.4.1 Introduction 4.4.2 Supermarket and Hypermarket 4.4.3 Convenience Store 4.4.4 Home and Office Delivery (HOD) 4.4.5 On-trade 4.4.6 Others 5. Regional Market Analysis 5.1 North America 5.1.1 US 5.1.2 Canada 5.1.3 Mexico 5.1.4 Rest of North America 5.2 Europe 5.2.1 Spain 5.2.2 UK 5.2.3 France 5.2.4 Germany 5.2.5 Russia 5.2.6 Italy 5.2.7 Rest of Europe 5.3 Asia-Pacific 5.3.1 China 5.3.2 India 5.3.3 Japan 5.3.4 Australia 5.3.5 Rest of Asia-Pacific 5.4 South America 5.4.1 Brazil 5.4.2 Argentina 5.4.3 Rest of South America 5.5 Africa 5.5.1 South Africa 5.5.2 Rest of Africa 6. Competitive Landscape 6.1 Most Active Companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 7. Company Profiles 7.1 Ajegroup SA 7.2 CG Roxane, LLC 7.3 The Coca-Cola Company 7.4 Groupe Danone 7.5 Fonti Di Vinadio SpA 7.6 HassiaWaters International GmbH & Co. KG 7.7 Hangzhou Wahaha Group Co. Ltd 7.8 Grupo Vichy Catalan 7.9 Icelandic Water Holdings ehf 7.10 Mountain Valley Spring Company LLC 7.11 Nestle SA 7.12 PepsiCo Inc. 8. Appendix 8.1 Disclaimer

Ajegroup SA, CG Roxane, LLC, Fonti Di Vinadio SpA, Groupe Danone, Grupo Vichy Catalan, Hangzhou Wahaha Group Co. Ltd, HassiaWaters International GmbH & Co. KG, Icelandic Water Holdings ehf, Mountain Valley Spring Company LLC, Nestle SA, PepsiCo Inc., The Coca-Cola Company