1. Introduction 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Market Definitions 2. Market Insights 2.1 Market Overview 2.2 Market Trends 2.3 Industry Attractiveness – Porters Five Forces Analysis 2.3.1 Bargaining Power of Suppliers 2.3.2 Bargaining Power of Consumers 2.3.3 Threat of New Entrants 2.3.4 Threat of Substitute Products and Services 2.3.5 Degree of Competition 3. Market Dynamics 3.1 Drivers 3.1.1 Increased Preference for on-the-go Breakfast, Convenience & Meal Replacement Products 3.2 Restraints 3.2.1 Volatility in Raw Material Costs 3.3 Opportunities 3.3.1 Potential Demand for Cereal Bars in Developing Regions 4. Market Segmentation 4.1 By Distribution channel 4.1.1 Introduction 4.1.2 Convenience Stores 4.1.3 Supermarkets/Hypermarkets 4.1.4 Sports Nutrition/Specialty Stores 4.1.5 Others 5. Regional Market Analysis 5.1 North America 5.1.1 US 5.1.2 Canada 5.1.3 Mexico 5.1.4 Rest of North America 5.2 Europe 5.2.1 Spain 5.2.2 UK 5.2.3 France 5.2.4 Germany 5.2.5 Russia 5.2.6 Italy 5.2.7 Rest of Europe 5.3 Asia-Pacific 5.3.1 China 5.3.2 India 5.3.3 Japan 5.3.4 Australia 5.3.5 Rest of Asia-Pacific 5.4 South America 5.4.1 Brazil 5.4.2 Argentina 5.4.3 Rest of South America 5.5 Africa 5.5.1 South Africa 5.5.2 Rest of Africa 6. Competitive Landscape 6.1 Most Active Companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 7. Company Profiles 7.1 Atkins Nutritionals 7.2 Brueggen 7.3 Cliff Bar 7.4 Freedom Foods 7.5 General Mills 7.6 Hain Celestial Group 7.7 Kashi 7.8 Kelloggs 7.9 Mars 7.10 McKee Foods 7.11 Naturell India 7.12 Nestle SA 8. Appendix 8.1 Disclaimer

Atkins Nutritionals, Brueggen, Cliff Bar, Freedom Foods, General Mills, Hain Celestial Group, Kashi, Kelloggs, Mars, McKee Foods, Naturell India, Nestle SA