1. Introduction 1.1 Key Deliverables of the study 1.2 Study Assumptions 1.3 Market Definition 2. Research Approach & Methodology 2.1 Introduction 2.2 Research Designs 2.3 Study Timelines 2.4 Study Phases 2.4.1 Secondary Research 2.4.2 Discussion Guide 2.4.3 Market Engineering and Econometric Modeling 2.4.4 Expert Validation 3. Key Findings of the Study 4. Market Dynamics 4.1 Drivers 4.1.1 Increasing Trend of Health Awareness 4.1.2 Combination of RTD Coffee with Energy Drinks 4.2 Constraints 4.2.1 Increasing Cost of Raw Materials 4.2.2 Rising Consumption of Freshly Ground Coffee 4.3 Opportunities 4.3.1 Targeting New Consumer 4.4 Porters Five Forces Analysis 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of New Entrants 4.4.4 Threat of Substitute Products and Services 4.4.5 Degree of Competition 5. Market Segmentation 5.1 By Ingredients Type 5.1.1 Taurine 5.1.2 Guarana 5.1.3 Yerba Mate 5.1.4 Ginseng 5.1.5 Vitamin B 5.1.6 Acai Berry 5.1.7 Others 5.2 By Packaging 5.2.1 Bottles (Glass & Pet) 5.2.2 Can 5.2.3 Others 5.3 By Sales Channel 5.3.1 Convenience stores 5.3.2 Supermarkets/hypermarkets 5.3.3 Mass merchandisers 5.3.4 Drug stores 5.3.5 Food services/ Sports nutrition chain 5.3.6 Vending 5.3.7 Others 5.4 By Geography 5.4.1 Europe 5.4.1.1 Spain 5.4.1.2 UK 5.4.1.3 France 5.4.1.4 Germany 5.4.1.5 Russia 5.4.1.6 Italy 5.4.1.7 Rest of Europe 6. Competitive Landscape 6.1 Strategy Adopted by Key Players 6.2 Most Active Companies in the Past Five years 6.3 Market Share Analysis 7. Company Profiles 7.1 Ajinomoto General Foods Inc. 7.2 Asahi Group Holdings Ltd. 7.3 Cargill 7.4 Coco-Cola Company 7.5 Dr. Pepper Snapple Group 7.6 Dunkin Brands Group 7.7 Ferolito Vultaggio & Sons 7.8 Green Mountain Coffee Roasters 7.9 Japan Tobacco Inc. 7.10 Lotte Chilsung Beverage Co. 7.11 Monster Beverage Co. 7.12 Pepsico Inc. 7.13 Pokka Group 7.14 San Benedetto 7.15 Starbucks Corporation 8. Appendix 8.1 Disclaimer

Ajinomoto General Foods Inc., Asahi Group Holdings Ltd., Cargill, Coco-Cola Company, Dr. Pepper Snapple Group, Dunkin Brands Group, Ferolito Vultaggio & Sons, Green Mountain Coffee Roasters, Japan Tobacco Inc., Lotte Chilsung Beverage Co., Monster Beverage Co., Pepsico Inc, Pokka Group, San Benedetto, Starbucks Corporation