PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY APPLICATION • Segmentation by application • Comparison by application • Promotional campaigns – Market size and forecast 2017-2022 • CRM – Market size and forecast 2017-2022 • Pushed content – Market size and forecast 2017-2022 • Interactive services – Market size and forecast 2017-2022 • Others – Market size and forecast 2017-2022 • Market opportunity by application PART 08: CUSTOMER LANDSCAPE PART 09: MARKET SEGMENTATION BY END-USER • Segmentation by end-user PART 10: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • APAC – Market size and forecast 2017-2022 • Americas – Market size and forecast 2017-2022 • EMEA – Market size and forecast 2017-2022 • Key leading countries • Market opportunity PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Implementation of BYOD policy in enterprises • Growing demand for social interaction • Popularity of OTT apps within enterprises PART 14: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive landscape PART 15: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • CLX • SAP • Syniverse Technologies • Tanla • TWILIO PART 16: APPENDIX • List of abbreviations Exhibit 01: Parent market Exhibit 02: Global IT spending market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global – Market size and forecast 2017-2022 ($ bn) Exhibit 09: Global – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Application – Market share 2017-2022 (%) Exhibit 19: Comparison by application Exhibit 20: Promotional campaigns – Market size and forecast 2017-2022 ($ bn) Exhibit 21: Promotional campaigns – Year-over-year growth 2018-2022 (%) Exhibit 22: CRM – Market size and forecast 2017-2022 ($ bn) Exhibit 23: CRM – Year-over-year growth 2018-2022 (%) Exhibit 24: Pushed content – Market size and forecast 2017-2022 ($ bn) Exhibit 25: Pushed content – Year-over-year growth 2018-2022 (%) Exhibit 26: Interactive services – Market size and forecast 2017-2022 ($ bn) Exhibit 27: Interactive services – Year-over-year growth 2018-2022 (%) Exhibit 28: Others – Market size and forecast 2017-2022 ($ bn) Exhibit 29: Others – Year-over-year growth 2018-2022 (%) Exhibit 30: Market opportunity by application Exhibit 31: Customer landscape Exhibit 32: Global – Market share by geography 2017-2022 (%) Exhibit 33: Regional comparison Exhibit 34: APAC – Market size and forecast 2017-2022 ($ bn) Exhibit 35: APAC – Year-over-year growth 2018-2022 (%) Exhibit 36: Americas – Market size and forecast 2017-2022 ($ bn) Exhibit 37: Americas – Year-over-year growth 2018-2022 (%) Exhibit 38: EMEA – Market size and forecast 2017-2022 ($ bn) Exhibit 39: EMEA – Year-over-year growth 2018-2022 (%) Exhibit 40: Key leading countries Exhibit 41: Market opportunity Exhibit 42: Vendor landscape Exhibit 43: Landscape disruption Exhibit 44: Vendors covered Exhibit 45: Vendor classification Exhibit 46: Market positioning of vendors Exhibit 47: CLX: Overview Exhibit 48: CLX – Business segments Exhibit 49: CLX – Organizational developments Exhibit 50: CLX – Geographic focus Exhibit 51: CLX – Segment focus Exhibit 52: CLX – Key offerings Exhibit 53: SAP: Overview Exhibit 54: SAP – Business segments Exhibit 55: SAP – Organizational developments Exhibit 56: SAP – Geographic focus Exhibit 57: SAP – Segment focus Exhibit 58: SAP – Key offerings Exhibit 59: Syniverse Technologies: Overview Exhibit 60: Syniverse Technologies – Business segments Exhibit 61: Syniverse Technologies – Organizational developments Exhibit 62: Syniverse Technologies – Geographic focus Exhibit 63: Syniverse Technologies – Segment focus Exhibit 64: Syniverse Technologies – Key offerings Exhibit 65: Tanla: Overview Exhibit 66: Tanla – Business segments Exhibit 67: Tanla – Organizational developments Exhibit 68: Tanla – Geographic focus Exhibit 69: Tanla – Segment focus Exhibit 70: Tanla – Key offerings Exhibit 71: TWILIO: Overview Exhibit 72: TWILIO – Product segments Exhibit 73: TWILIO – Organizational developments Exhibit 74: TWILIO – Geographic focus Exhibit 75: TWILIO – Key offerings

CLX SAP Syniverse Technologies Tanla TWILIO