PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Toys market in Europe – Market ecosystem • Global toys and games market – Related market • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Toys market in Europe – Market sizing 2017 • Toys market in Europe – Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: PESTLE ANALYSIS PART 08: MARKET SEGMENTATION BY PRODUCT • Toys market in Europe – Segmentation by product • Comparison by product • Games and puzzle toys market in Europe – Market size and forecast 2017-2022 • Infant and preschool toys market in Europe – Market size and forecast 2017-2022 • Construction or activity toys market in Europe – Market size and forecast 2017-2022 • Soft or plush toys market in Europe – Market size and forecast 2017-2022 • Dolls and accessories market in Europe – Market size and forecast 2017-2022 • Outdoor and sports toys market in Europe – Market size and forecast 2017-2022 • Other toys market in Europe – Market size and forecast 2017-2022 • Market opportunity by product PART 09: CUSTOMER LANDSCAPE PART 10: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Toys market in Europe: Segmentation by distribution channel • Comparison by distribution channel • Market opportunity by distribution channel PART 11: REGIONAL LANDSCAPE • Toys market in Europe – Geographical segmentation • Country comparison • Toys market in UK – Market size and forecast 2017-2022 • Toys market in France – Market size and forecast 2017-2022 • Toys market in Germany – Market size and forecast 2017-2022 • Toys market in Italy – Market size and forecast 2017-2022 • Toys market in ROE – Market size and forecast 2017-2022 • Market opportunity by geography PART 12: DECISION FRAMEWORK PART 13: DRIVERS AND CHALLENGES • Market drivers • Other prominent drivers • Market challenges • Other prominent challenges PART 14: MARKET TRENDS • Adoption of STEAM toys for children’s skills enhancement • Increase in number of preschools • Advent of eco-friendly toys • Other prominent trends PART 15: COMPETITOR LANDSCAPE • Competitive overview • Landscape disruption • Competitive landscape PART 16: COMPETITOR ANALYSIS • Competitors covered • Competitor classification • Market positioning of competitors • Hasbro • Mattel • Simba Dickie Group • The LEGO Group • TOMY • VTech Holdings PART 17: APPENDIX • List of abbreviations Exhibit 01: Related market – Global toys and games market Exhibit 02: Toys market in Europe – Market characteristics Exhibit 03: Toys market in Europe – Market segments Exhibit 04: Toys market in Europe – Inclusions and exclusions checklist Exhibit 05: Toys market in Europe – Market size 2017 Exhibit 06: Toys market in Europe – Validation techniques employed for market sizing Exhibit 07: Toys market in Europe – Market size and forecast 2017-2022 ($ bn) Exhibit 08: Toys market in Europe – Year-over-year growth 2018-2022 (%) Exhibit 09: Toys market in Europe – Five forces analysis 2017 Exhibit 10: Toys market in Europe – Five forces analysis 2022 Exhibit 11: Toys market in Europe – Bargaining power of buyers Exhibit 12: Toys market in Europe – Bargaining power of suppliers Exhibit 13: Toys market in Europe – Threat of new entrants Exhibit 14: Toys market in Europe – Threat of substitutes Exhibit 15: Toys market in Europe – Threat of rivalry Exhibit 16: Toys market in Europe – Market condition 2017 Exhibit 17: Toys market in Europe – PESTLE analysis 2017-2022 Exhibit 18: Toys market in Europe – Product segmentation 2017-2022 (% share of revenue) Exhibit 19: Toys market in Europe – Comparison by product Exhibit 20: Games and puzzle toys market in Europe – Market size and forecast 2017-2022 ($ mn) Exhibit 21: Games and puzzle toys market in Europe – Year-over-year growth 2018-2022 (%) Exhibit 22: Infant and preschool toys market in Europe – Market size and forecast 2017-2022 ($ mn) Exhibit 23: Infant and preschool toys market in Europe – Year-over-year growth 2018-2022 (%) Exhibit 24: Construction or activity toys market in Europe – Market size and forecast 2017-2022 ($ mn) Exhibit 25: Construction or activity toys market in Europe – Year-over-year growth 2018-2022 (%) Exhibit 26: Soft or plush toys market in Europe – Market size and forecast 2017-2022 ($ mn) Exhibit 27: Soft or plush toys market in Europe – Year-over-year growth 2018-2022 (%) Exhibit 28: Dolls and accessories market in Europe – Market size and forecast 2017-2022 ($ mn) Exhibit 29: Dolls and accessories market in Europe – Year-over-year growth 2018-2022 (%) Exhibit 30: Outdoor and sports toys market in Europe – Market size and forecast 2017-2022 ($ mn) Exhibit 31: Outdoor and sports toys market in Europe – Year-over-year growth 2018-2022 (%) Exhibit 32: Other toys market in Europe – Market size and forecast 2017-2022 ($ mn) Exhibit 33: Other toys market in Europe – Year-over-year growth 2018-2022 (%) Exhibit 34: Toys market in Europe – Market opportunity by product Exhibit 35: Toys market in Europe – Customer landscape Exhibit 36: Toys market in Europe – Distribution channel segmentation 2017-2022 (% share of revenue) Exhibit 37: Toys market in Europe – Comparison by distribution channel Exhibit 38: Toys market in Europe – Distribution channel segmentation in 2017 and 2022 ($ bn) Exhibit 39: Toys market in Europe – Market opportunity by distribution channel Exhibit 40: Toys market in Europe – Geographical segmentation 2017-2022 (% share of revenue) Exhibit 41: Toys market in Europe – Country comparison Exhibit 42: Toys market in UK – Market size and forecast 2017-2022 ($ mn) Exhibit 43: Toys market in UK – Year-over-year growth 2018-2022 (%) Exhibit 44: Toys market in France – Market size and forecast 2017-2022 ($ mn) Exhibit 45: Toys market in France – Year-over-year growth 2018-2022 (%) Exhibit 46: Toys market in Germany – Market size and forecast 2017-2022 ($ mn) Exhibit 47: Toys market in Germany – Year-over-year growth 2018-2022 (%) Exhibit 48: Toys market in Italy – Market size and forecast 2017-2022 ($ mn) Exhibit 49: Toys market in Italy – Year-over-year growth 2018-2022 (%) Exhibit 50: Toys market in ROE – Market size and forecast 2017-2022 ($ mn) Exhibit 51: Toys market in ROE – Year-over-year growth 2018-2022 (%) Exhibit 52: Toys market in Europe – Market opportunity by geography Exhibit 53: Toys market in Europe – Competitor landscape Exhibit 54: Toys market in Europe – Landscape disruption Exhibit 55: Toys market in Europe – Competitors covered Exhibit 56: Toys market in Europe – Competitor classification Exhibit 57: Toys market in Europe – Market positioning of competitors Exhibit 58: Hasbro – Competitor overview Exhibit 59: Hasbro – Business segments Exhibit 60: Hasbro – Organizational developments Exhibit 61: Hasbro – Business segment focus Exhibit 62: Hasbro – Key offerings Exhibit 63: Mattel – Competitor overview Exhibit 64: Mattel – Business segments Exhibit 65: Mattel – Organizational developments Exhibit 66: Mattel – Business segment focus Exhibit 67: Mattel – Key offerings Exhibit 68: Simba Dickie Group – Competitor overview Exhibit 69: Simba Dickie Group – Organizational developments Exhibit 70: Simba Dickie Group – Key offerings Exhibit 71: The LEGO Group – Competitor overview Exhibit 72: The LEGO Group – Organizational developments Exhibit 73: The LEGO Group – Key offerings Exhibit 74: TOMY – Competitor overview Exhibit 75: TOMY – Organizational developments Exhibit 76: TOMY – Key offerings Exhibit 77: VTech Holdings – Competitor overview Exhibit 78: VTech Holdings – Business segments Exhibit 79: VTech Holdings – Organizational developments Exhibit 80: VTech Holdings – Business segment focus Exhibit 81: VTech Holdings – Key offerings

Hasbro Mattel Simba Dickie Group The LEGO Group TOMY VTech Holdings